Spree Marketing: SEO Company in Pune, Digital Marketing Company in Pune

SEO for WordPress Websites using Yoast

Almost every business organization has a website. New companies first think seriously about a website & SEO even before the inception of the company. WordPress is a highly popular platform to build websites and here we are discussing how to improve SEO for WordPress Websites using Yoast.

Companies reserve a budget for creating and maintaining a website. This is because the necessity of a website has been realized and accepted even by the most adamant and conventional business people. One just has to change as per times and having a website for an organization is one example. Even individuals, especially professionals have their own websites these days.

how to get high serp

The Google search result is important!

Everyone has realised the factor Google plays in making or breaking a business. Higher rankings mean more leads, more credibility and more sales!

It has become a common practice to write blogs on websites. These blogs promote the cause of the company in a number of ways; they are highly informative. They not only include information about the structure of the organization, the products, new additions etc. but also draw customers towards their websites by employing SEO strategies.

SEO is an important aspect of web content. SEO or Search Engine Optimization techniques play a role in ranking a website at a higher position on search engines like Google, Bing or Yahoo. It will not be an exaggeration to say that there is a deadly virtual struggle among competitors to reach the highest position on the search engine list and businessmen do not hesitate to employ every possible means of increasing their SEO.

What is Yoast & how does it help in SEO for WordPress Websites?

WordPress being the most popular CMS platform, has a number of SEO-friendly plugins. Again, the most popular SEO plugin is Yoast. It can create wonders for your search engine rankings if you know how to make the best use of it. SEO for WordPress Websites using Yoast as a guideline is a must learn technique to ensure your WordPress website pages & blogs are optimized to maximum potential!

Writing web content – A different skill

Writing articles for newspapers, for magazines or for academic journals all have their own norms. The norms are decided according to the purpose of the article, the readers and their expectations and interests etc. Similarly web content writing has its own norms that decide the quality and standard of the articles or blogs. In order to make the content suitable for websites and social media, there are certain guidelines that must be followed. In addition, the kind of language, sentence structures, diction, style and all other aspects of writing have to be adapted to suit website norms. Hence, it is necessary for writers to acquire a set of new skills when they take up web content writing.

The basic aim of web content is marketing. Hence, the language has to be persuasive, reinforced by strong phrases that create an immediate impact. The impact of content is of prime importance even more than the informative part. A blog that has an immediate and strong impact on the reader and that has the ability to top the list in a search engines is considered to be ideal. In this aspect, Yoast serves as a comprehensive solution to all onsite SEO needs.

Yoast provides a checklist for refining blog content to suit modern SEO standards. In fact, Yoast gives two checklists related to the two key aspects of web content, viz. Keywords and Readability.

The Yoast Keywords Checklist

Keywords are signal words. They are the words that an individual types into the search box of a search engine when he is in search of related information. Keywords drive the targeted web traffic to your website; hence they are a very important aspect of web content. In fact, keywords are the key aspects of content. Using the right number of keywords at the right places can serve the desired purpose at no extra costs. The success of a website and its ranking relies to a great extent upon appropriate use of keywords.

seo for wordpress websites keyword check

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Using keywords as per Yoast guidelines

  • The keyword must appear in the first paragraph of the article. The keyword is directly related to the topic of the blog. If a keyword appears after a couple of paragraphs, the attention of the readers will not be attracted towards it. The search engine bots also take this into consideration – The keyword appearing in the first paragraph is a signal that reflects the theme of the article. A keyword must ideally appear in the title and also in the first paragraph.
  • The density of keywords must be appropriate. Density is the percentage of the number of times a keyword appears on the page and the total number of words on that page. Ideally the density must be 2 to 3%. You are likely to incur an over-optimization penalty if the density percentage is very high. Using keywords more number of times is not an indication of the best use of keywords. In fact, keywords must appear to be integral part of the content and appear at natural junctures. They must not appear like added patches.
  • Ideal positions of keywords are specified. Key words must appear at the beginning of the article, end of the article, in the permalink, H1 tag, H2 tag and in the anchor text of relevant images.
  • The Meta description must contain the focus keyword. Although meta data does not appear on the page, key words in meta descriptions must be used competitively.
  • Key words can be used in sub-headings in the article. This is  a factor from the SEO angle and is certainly beneficial. At least one sub-heading must contain the keyword.
  • The images must be relevant to the focus keywords. - Use at least one image and ensure the alt tag of the image contains the main keyword.
  • The article must contain minimum 300 words. Falling too short of this limit is not recommended.
  • The focus key word MUST appear in the URL of the page. This is a very important factor that directs and channelizes engine search.

The Yoast Readability Checklist

This entire generation is not much inclined to read, read text books, newspapers, books, magazines or read any kind of content for that matter, including web content. In addition, if the content is presented in a difficult to read format, it reduces the chances of being read by a visitor. If valuable web content goes unread, its very purpose will be defeated. Search Engines like Google feel this way too. Hence, Yoast has provided a useful checklist to examine the readability of web content which improves the SEO of WordPress Websites.

seo for wordpress websites readability check

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  • Sentences must essentially be short.
  • Simple words must be used – So that they are easily understood by laymen. No one cares to refer to a dictionary even if it is there in the same device they are using, just for the sake of a word here and there. One cannot blame the generation; one should rather understand its characteristics and adjust the content.
  • A paragraph should ideally contain approximately 150 words. A big paragraph with no breaks looks too texty and becomes unreadable.
  • A paragraph must have unity. It means that each sentence in the paragraph must be related to the same topic.
  • A paragraph must be cohesive and coherent. The sentences must follow each other smoothly, with linking words that link the sentences in the paragraph together in a logical and chronological manner. Around 30% linking or transition words are recommended within a paragraph.
  • The active voice is preferred and the use of the passive voice is not preferred. More specifically, use the active voice instead of passive.  Active voice directly addresses the readers and helps to connect with them on a personal level. It may not be possible to use the active voice throughout; about 10% sentences in the passive voice are acceptable.
  • Avoid using the same words repeatedly. Also do not repeat sentence structures. Do not begin several sentences with the same word, phrase or grammatical element, particularly in consecutive sentences. Any kind of repetition creates a monotonous effect. There must be sufficient variety in diction, style, sentence structures and tone.
  • The length of the sentences is also important. Sentences with 20 words are considered to be good. They should not contain too few or too many words. Long and meandering sentences with several transition words within are confusing. Readers lose track and fail to make sense.

The Flesch – Kincaid readability tests

The Yoast plugin makes use of the Flesch test for readability in its plugin.

Readability refers to the ease with which a reader can read and understand the meaning of the text. This test calculates the reading ease level of a text. The score in this test should be 7 to 8 if the text is extremely readable. This test calculates readability on the basis of sentence length and number of syllables.

Readability Ease or RE should be higher, indicating the ease with which a text can be read.

RE is based on ASL that is Average Sentence Length and ASW or the Average number of Words per Syllable. RE ranges from 0-100.

The structure of the text

One thing that most blog writers neglect is the structure of the entire text. just as the structure of a single sentence, a single paragraph is significant, the text is a combination of these sub-structures and must possess its own outlined structure. The body of the text contains a number of ideas the crucial part is the arrangement of the ideas or information. A haphazard combination of ideas will hamper the meaning. The ideas or information must be systematically organized. Similar topics should be brought together. One topic or theme must lead to the next. Reserve one paragraph for each new idea.

Leave some white space to separate paragraphs. Do not leave white space randomly. The visual aspect complements words and sentences.

Ordering can be logical, (cause-effect), chronological (old-new), didactic (easy-hard) or thematic (based on themes).

A writer who has good command over English language can develop the skill and art of blog and web content writing. It is necessary to understand the mode, the technology, the spirit of the new age that revolves around mobile devices and is engaged in online transactions for a major part of the waking hours. So writers must wake up, shake themselves and be prepared to adapt to new styles and new norms.

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Spree Marketing: SEO Company in Pune, Digital Marketing Company in Pune

Social Media Management for Celebrities

You get overwhelmed when your favorite celebrity who you have been following on social media responds to your message or reacts in witty manner. But do these celebrities personally do it?  Well, barring a few exceptions the majority of them hire professionals to manage their social media accounts.
Is it heartbreaking news? Well, it shouldn’t be. When you become a celebrity, it is quite obvious that you have hundreds or thousands of followers spread across different social media channels. Managing a large number of followers can be a challenge unless you seek the help of professionals.
Social media marketing managers like Spree Marketing are experienced in managing social media accounts of several stars of Hindi & Marathi television and the movie world. It is all about creating your social media brand and Spree does it effectively for its clients. With superior services, it manages several social media accounts of Celebrities, TV Serials and Movies.

suruchi adarkar

Services include getting profiles verified (Blue Tagged) in Facebook

Go viral if you want excellent audience growth

Yes, it is the success mantra. Unless you go fiercely viral, it is not possible to build an audience.
This is the reason celebrities build their image in the virtual world by hiring experts. They not only make you viral but also maintain your social voice and unique stand. Also, they keep your social media handlers updated and keep then interesting enough so that more and more people visit the page.
Remember, attention span is very limited in the virtual world, and it is reducing day by day. From levels of 12 seconds once upon a time, it has dropped to 8 seconds. Don’t you think it is very much difficult to catch hold of a user’s attention unless you have interesting stuff?
Exciting content has helped several celebrities gain popularity in the glamour world. Agencies like Spree Marketing that offer Social Media Management for Celebrities know the knack of it.

A few popular tricks of Celebrity Social Media Management

When Spree Marketing receives the task of managing the social media profile of a celebrity, each case is looked into differently. Every client is unique and so are their social media needs.

Based on the user profile and type of fan following, a detailed strategy is decided. Some examples of typical social media account management are:

  • Periodic posting of tweets
  • Unexpected posting of tweets
  • Providing a glimpse into the personal life of celebrities in such a way that it doesn’t become offending
  • Posting meaningful content
  • Major events related to the celebrity, behind the scenes, curtain raisers, etc.
  • Daily content posting
  • Sticking to a narrative to maintain consistency and reliability
  • Responding to Followers’ Messages
  • Responding to other tweets and retweeting the same

Creating a brand and enhancing its social media value is an ongoing process. Even if it is an open avenue, marketing companies follow management tactics to build a great audience and voice.

Spree makes it distinctly effective by engaging with fans

Spree Marketing is a well-known name in the field of social media promotion. It makes social media accounts of their clients by making it as engaging as possible. It has been managing facebook pages and social accounts of several Marathi stars, e.g. Titeeksha Tawde, Surabhi Hande and Suruchi Adarkar. It has been managing the same for several TV serials like Chuk Bhul Dyavi Gyavi and Ka Re Durawa.
Engagement with the celebrities is the biggest reason people want to remain connected with their favorite stars. It gives a feeling of getting a sneak peek into the life, and it is a Feel Good factor when the stars respond. It creates a personal connect.
No wonder, every celebrity wants to leverage the social media interaction as much as possible. Nowadays, all celebrities, political leaders, media personalities, thinkers, and writers are active on social media.
They respond to their followers, mention them in other tweets, retweet further and tag multiple times to increase visibility. It is a win-win situation. Both the celebrity and the followers increase their web presence.
Interestingly, celebrity management companies like Spree Marketing do it so seamlessly that nobody could guess the reality behind it.

Engagement builds audience and audience builds popularity. Popularity is like Oxygen for celebrities. It explains the how critical the matter is and hiring an expert in celebrity social media management makes the task structured.

Spree Marketing: SEO Company in Pune, Digital Marketing Company in Pune

Adopting Snapchat for Business

Social media is so widely used in social circles so successfully and commonly that social life of modern human beings revolves around social media. A lot of business and marketing is already carried out through Facebook pages and chat groups, promoting various products and services among restricted groups. It is thus proved that the same technology can be formally and officially utilized for business promotion. It enables one to reach out to thousands of customers easily and quickly.

snapchat for business

One such platform is Snapchat, which already boasts of millions of users across the world, mostly in the age groups of twenties and thirties. It is an app like other apps on the mobile phone. Like all other social media, Snapchat is a business app through which you can share word content, images and videos. These are called ‘snaps’. They can be viewed only for a short while, may be 10 seconds or even less, as specified by the advertisers. After the specified period, the snaps disappear and cannot be viewed again.

Special features of Snapchat

  • Snapchat gives a better, candid view of your business
  • It gives a view of what happens behind the scenes in a company.
  • It keeps your brand name in the forefront
  • You can establish a close relationship with customers
  • Users can personally interact with brands
  • Customers can compare products, rates and other features
  • Snapchat QR code or snapchat code can be saved as a profile picture and displayed on other social media
  • A snapchat identity is like a personal identity that can be uploaded on other social media to attract followers
  • One can get followers from multiple sources
  • Since the images are destroyed after a time limit, snapchat is extremely safe
  • It asks for the birthdate before you get added so that kids cannot get access to it.
  • You can create a ‘story’ by adding apps and it will be destroyed after 24 hours.
  • The snaps you send are scored and you can get your day’s score to test your success.
  • An influential snap chat user can take over your account and enable you to reach out to more customers.
  • You can demonstrate the actual use of your product by previous customers in real time and locations.
  • Snap chat can be used as a guide to new products by customers.
  • You can authenticate your identity on a hyper-social network.
  • You can advertise periodic events.
  • Snap chat gives you an opportunity to know and understand your customers and their needs and inclinations better.
  • The greatest advantage is that you do not have to initiate customer actions; it is the other way round. Customers and consumers set the pace and direction.