Spree Marketing: SEO Company in Pune, Digital Marketing Company in Pune

Adopting Snapchat for Business

Social media is so widely used in social circles so successfully and commonly that social life of modern human beings revolves around social media. A lot of business and marketing is already carried out through Facebook pages and chat groups, promoting various products and services among restricted groups. It is thus proved that the same technology can be formally and officially utilized for business promotion. It enables one to reach out to thousands of customers easily and quickly.

snapchat for business

One such platform is Snapchat, which already boasts of millions of users across the world, mostly in the age groups of twenties and thirties. It is an app like other apps on the mobile phone. Like all other social media, Snapchat is a business app through which you can share word content, images and videos. These are called ‘snaps’. They can be viewed only for a short while, may be 10 seconds or even less, as specified by the advertisers. After the specified period, the snaps disappear and cannot be viewed again.

Special features of Snapchat

  • Snapchat gives a better, candid view of your business
  • It gives a view of what happens behind the scenes in a company.
  • It keeps your brand name in the forefront
  • You can establish a close relationship with customers
  • Users can personally interact with brands
  • Customers can compare products, rates and other features
  • Snapchat QR code or snapchat code can be saved as a profile picture and displayed on other social media
  • A snapchat identity is like a personal identity that can be uploaded on other social media to attract followers
  • One can get followers from multiple sources
  • Since the images are destroyed after a time limit, snapchat is extremely safe
  • It asks for the birthdate before you get added so that kids cannot get access to it.
  • You can create a ‘story’ by adding apps and it will be destroyed after 24 hours.
  • The snaps you send are scored and you can get your day’s score to test your success.
  • An influential snap chat user can take over your account and enable you to reach out to more customers.
  • You can demonstrate the actual use of your product by previous customers in real time and locations.
  • Snap chat can be used as a guide to new products by customers.
  • You can authenticate your identity on a hyper-social network.
  • You can advertise periodic events.
  • Snap chat gives you an opportunity to know and understand your customers and their needs and inclinations better.
  • The greatest advantage is that you do not have to initiate customer actions; it is the other way round. Customers and consumers set the pace and direction.
Spree Marketing: SEO Company in Pune, Digital Marketing Company in Pune

Digital Marketing Company in Pune

Spree Marketing is a team of dedicated professionals who convert great ideas into brilliant successes. We are an Digital Marketing Company catering to needs of small and big clients, startups and large enterprises, all under one roof. With a focus on brands, strategy and business objectives, we reap maximum benefits in the virtual world.

Digital Marketing Company in Pune

 

Founded by enthusiastic IT professionals in 2014, Spree Marketing conquered new heights by enhancing skills and abilities. From a Google Adwords Management company, we extended scope to areas such as Web Designing, SEO and Social Media.

With an excellent grip over the subject and the ability to strengthen bonds with clients, we are one of the most-sought internet marketing companies today.

We are imaginative and experimental

The phenomenal increase in web users has made it incredibly important to create an impressive online brand image. People don’t stay at your website if they find it dull and boring. Our internet marketing strategies engage the user to build excitement and trust.

Our strategy is simple: Understand your objectives and customize solutions. Our hunger for achievement eliminates roadblocks, the efforts bear fruit & your business graph reaches its heights.

A number of companies spend extravagantly on Digital Marketing. We design our campaigns in a manner to ensure efficiency – thus unwanted wastage is removed and your expenditure is kept low and benefits are high.

Our Digital Marketing Services

  • Website Design: Great design makes it possible to tell about you in an interactive and engaging manner when users visit your web page. We assure great web designs to our clients both functionality wise and form wise. We craft a framework before jumping directly to the design. As a leading Digital marketing company in Pune, we strive hard to showcase you brilliantly.
  • Search Engine Optimization: Websites need traffic to fulfill objectives. Assign the task of managing SEO to us and realize the difference. We ensure your website has answers searchers deserve, bringing you the most credible organic traffic.
  • Mobile & App Marketing: As the market gets loaded with mobile devices, it is critical to showcase your service through effective mobile apps.  Spree leaves no stone unturned to build an understanding of your mobile app in the perspective of users.
  • Creative Content Writing: In spite of so many changes in the Digital Marketing world, content is still the undisputed leader. Meaningful and engaging content is instrumental in attracting customers. At Spree Marketing, we have profound writers to amaze you with their creative content.
  • Social Media Marketing: When you have an engaging presence in social media, there is a high probability that you get excellent visibility. Social media is a  great Internet marketing Strategy to interact with people & potential customers and promote your brand image. To make your social media profile interesting, we  develop graphic design that gets your posts liked and shared
  • Advertising Platforms: Internet Advertising is a multifaceted niche today that ensures a widespread reach of your service or brand. You touch the specific target audience using the right medium, at the right time. We bring the key benefit of internet marketing by using perfect market segmentation and targeting methods. Targeting for Digital marketing campaigns categorizes  audience based on demographics (age,  gender, location), contextual (finding the right place for the right ad), and behavioral patterns.
  • Email Marketing: Email remains one of the most powerful tools to communicate with your clients and prospective buyers. Our email marketing strategies include designing capture pages and attractive landings.  Following-up with newsletters to organized lists generates more conversions.  By organizing lists of contacts and developing engaging landing pages, we generate the most conversion optimized email marketing campaigns.
  • Online Reputation Management: Online Reputation Management (ORM) is the act of monitoring, addressing or mitigating search engine result pages or mentions in online media and Web content. It is of great importance to companies to monitor how someone or something is perceived based on an internet search. As the amount of user-generated content on the internet grows, it began to affect internet search results more meaningfully, and the desire to change those results naturally followed. Neutralizing negativity, we track web results and manage social media to amplify positive conversations about your brand.
  • Digital Marketing Strategy: Investments made on marketing activities need to be aligned to organizational goals. An effective internet marekting strategy means you experience a phenomenal and unprecedented change in the way customers do business with you. We derive an efficient and to-the-point blueprint that stands you distinctly apart in the competitive scenario.
  • Branding & Design: Do branding and design just represent your product or service? No, it is the expression of the intent and vision of your company. Hence, you need an expert consultant like us who has the expertise in bringing out the intent in a promising and pure form. Whether we design logo or brochures, Infographics or print & advertising; our aim is to highlight the core values of your company. We maintain consistency across media so that the designs articulate the business goals effectively.

We are different from others

Being a profound Digital marketing company in Pune we are determined to perpetually enhance service quality. Our team of enthusiastic professionals blend creative inspiration with metrics driven marketing to churn out perfect digital marketing services to clients.

We create websites that are dynamic, engaging and user-friendly. An intelligent social media strategy keeps you distinctly visible in the virtual world. Lead generation that delivers conversions is our forte.

Our Clients

We are proud to render our services to the whole spectrum of clients who believe in our quality and reliability. We consider our clients as business partners. Hence, we are answerable and responsible for every move. Our honest approach and purity of intention attract big names across domains. Our esteemed clients are from the core IT Services, IT Outsourcing Companies, Media world, Real Estate, Ecommerce, and hospitality business.

We are equally focused on small, medium and large clients. Measurability of results and a strong mix of knowledge and practicality bring significant results. We bring a holistic, comprehensive Internet Marketing package and not discrete, standalone attempts.

Get in Touch with Spree – Digital Marketing Company in Pune

Give us a call when you need an expert internet marketing service provider. You will be overwhelmed by our approach and attitude.  Buzz us now or drop an email!

Spree Marketing: SEO Company in Pune, Digital Marketing Company in Pune

7 Steps to approach PPC Ads

Out of several Digital Marketing strategies, PPC or Pay-per-click search advertising is a commonly sought after advertising technique with a common perception that it achieves sales.

However is it really that easy? Let us look at some Challenges for Google Search PPC Ads

Challenge 1 >> PPC ads achieving very low click-through rates

You have set up your PPC Ads Campaign with a big bang but are getting very few clicks!

The reasons can be anything from:

  1. Not using a Call To Action in the Ad Copy
  2. Ad Copy not inviting or attractive enough
  3. Ad copy does not convey clearly
  4. The bid is too less and the ad is hardly shown at all i.e. very few impressions.
  5. Keyword research is improper so your ad is showing for incorrect keywords
  6. Negative keywords are not used which again means irrelevant searches may be showing your ad.
  7. Other targeting methods like Geographic, Demographic, Device, Time is off the mark.
  8. The quality score is poor i.e. Landing page is not relevant to the ad & keywords

Even if you get the above right, experts say that in the extreme competitive scenario today, it is very unlikely you would achieve more than 5% percent click-through rate (CTR).

Unfortunately, not many people achieve this magic figure. With poorly planned and inaccurate campaigns,  majority of advertisers get stuck around 0.5 to 1 percent which is pretty low.

Challenge 2 >> Conversion rate is pathetic

Sometimes, there are a good number of clicks and a high CTR is achieved by making attractive ad copies and increasing the bids. But there is hardly any purchase. Thus, you end up paying a sizeable amount without getting any business.

Again the reasons can be anything from:

  1. The landing page is irrelevant or does not suitable convey the service offered
  2. The landing page does not instruct the user how to make a purchase or does not contain contact details or provide a form to generate leads.
  3. Showing for irrelevant keywords can also be the reason as mentioned above

ppc ads

Has your previous experience in  PPC Ads not given you the results you wanted and you feel there are too many challenges and issues?

Not exactly -  PPC Ads can be a real value proposition to achieve sales and profits if done correctly, with the right targeting, the right kind of landing pages, the right budgets & appropriate analysis of metrics.

Here are the 7 steps to approach PPC Ads:

  1. You can start with a nominal investment initially. You can decide about the maximum money to be spent on PPC but make sure it is a reasonable amount.  Too less of a spend, and you may not get any impressions at all!
  2. Make an appropriate ad design with Call To Action (CTA).  Use facilities like phone extension, sitelink extensions and display URLs to enhance clarity and attractiveness of the ad.
  3. The Landing page is very important because it must contain content relevant to the search term, relevant to the keywords and look inviting to the user.
  4. A form to generate leads & contact details is a must on every landing page. If you are using it for direct sales, it should showcase your product with easy instructions to buy/ add to cart.
  5. Use the right negative keywords – Many companies run PPC ads only to discover that the clicks achieved were from users looking for jobs in the company and not potential customers who wanted to hire the company’s services. In such a scenario, words like career, job, resume etc. can be used as negatives to filter out irrelevant traffic.
  6. Run PPC ads with a combination of Google remarketing ads. So users who left the site for whatever reason can still be chased. Very often, that chase is very convincing and instrumental in finally achieving a sale.
  7. PPC gives a worldwide exposure to you. Since you can reach any customer around the world, the potential is unlimited. To grab the attention of local consumers, you can alter the PPC campaign accordingly. Thus, you have a highly flexible tool in hand.

If you compare  with organic SEO, then PPC ads can be extremely effective in bringing a faster response. However, they are not interchangeable. Rather, PPC and Organic SEO should be used jointly to make your products and services effective and visible.

It is very much important that you hire the services of  a seasoned PPC Ads consultant to overcome the situation.

 Spree Marketing is one of the leading solution providers in PPC Ads

When you need help to make PPC effective, call a seasoned company like Spree Marketing and take the first step towards achieving your goals.