Influencer Marketing: How to build a brand in the 21st Century

Paper marketing, Radio marketing, TV marketing and the newest in the race to win brand marketing is Influencer Marketing. But with the presence of probably millions of influencers working on ideas and brands on the whole wide spectrum one may wonder how to go about picking the right influencer for your brand. Social media is all about how creatively one can express them and how distinct that expression is from other similar content and as a business you need to understand whose unique creative expression vibes with your brand.


What is influencer marketing?

A common phrase used in the business world brought by the advent of the world of social media, influencer marketing is nothing but utilizing the power and influence of an internet famous personality to gain more client, customers or consumers. Unlike the traditional celebrity endorsement marketing the Influencer marketing is endorsement marketing by a social media personality and is generally market specific. Social media influencers are usually existing content creators or bloggers who already have a wide follower base in their particular markets. Businesses, whether start-ups or global brands, are now coming up with collaborations with these influencers to reach their industry specific audience to establish a direct and a more personal connection with them.

How did it begin?

Social media influencer marketing has given the more common traditional forms of marketing a run for their money and that too in a very short period of time. Influencer marketing in itself is not a novel idea. Celebrities and public figures have been brand ambassadors for various businesses and ideas, sometimes carrying the brand’s legacy for years.

However, the arrival of internet can be described as no less of a game changer. It boosted global connectivity and the access and affordability of this internet made social networking the king of the online world. The emergence of social media soon introduced the idea of “followers” and you could follow anyone online, even the non-famous “average” persons. Some of these individuals who were not celebrities gained huge popularity over night as trends came and went. They were artists, beauty bloggers, Youtubers, gym trainers etc. The millennials and Generation Z find these video or content creators more relatable than the celebrities who generally set the sky way up high for everyday average individuals. It took only so long for the marketing geniuses around the world to take the next big step.

Why is the trend so popular?

Marketing geniuses out there can safely say that the trend of social media influencer marketing will not be experiencing a depression any time soon and is here to stay. There are plenty of reasons why influencer marketing gained popularity and has not seen a slump.

Integrity– Each influencer attaches an element of integrity when associated with your brands. Since social media influencers largely depend on their follower base and hence are less likely to be woefully dishonest and inflate posts. And since this integrity is gained gradually brands don’t have to work on that sphere of marketing. Influencer marketing converts credibility into currency.

Believable & Achievable- For the longest time celebrities were the sole advertisers of brands and though they raised the overall charm of the product they also set unrealistically high standards for the users. Social media posts by influencers are more believable and seem more relatable to their follower base than celebrities marketing the same product. Influencers are able to rub a little personal touch to the product since they themselves use and review the products for their followers.

Inexpensive- Social media influencers are always looking for content for their followers and potential followers. They actively show interest when approached by businesses and since influencer marketing is more like a collaboration rather than an endorsement it is much more efficient and inexpensive compared to other form of similar hard-hitting direct marketing.

Bonus content- Marketers usually have to rack their brains and spend ample resources and time to come up with additional content and ideas to support their brand. They need enough to kick start a brand marketing campaign. Social media influencers lighten this load down notch because you are basically outsourcing the job to them. It is their creativity that will show up on their social media while marketing the brand. Of course, you prior discussions give you an idea about how the campaign will end up looking but the presence of bonus content on the influencers page saves up your time and resources.

How does Influencer Marketing work?

It is essential for businesses to be on the lookout for influencers who work in their industry- whether it is beauty or fitness or travel & food and this cannot be done at random. Identify influencers who specifically use your products or get in touch with users who already display a tinge of loyalty for your product or business. Of course, in some cases this may prove to be hard- to discover just the right influencer who already is a loyal consumer or user of your product but don’t stop there. Communicate with potential interested influencers working in your market. Marketing to one person is easier than selling to thousands! Additionally, this establishes a link or a connection to a much bigger audience. One of the common yet best ways to do that is by sending free hampers or samples to these influencers to establish certain faith and confidence in the brand.

Followers would more likely be attracted to your brand if you choose an honest and credible influencer who exudes and inspires confidence by demanding involvement by their follower base. Connect with influencers and form long term collaborations so that your brand has consistent and loyal consumers. Hold contests, takeaway campaigns and remember it’s not money that wins followers on social media.

It is not necessary to find someone who gives inflated review of your products but someone who may even come up with constructive suggestions in review. Unbiased and reasonable influencers may still be able to win you the market.

7 Steps to increase your Facebook Group members to 1000+

Facebook groups are good for the purpose of promotion and advertisement purposes in any industry. A Facebook group can actually increase your network and give you a way to show your content and products to multiple people on a single platform. Facebook groups are widely used by large companies, businesses, artists, bands, traders, consultants etc. So, If you also own a Facebook group want to increase its group members then follow the step listed below.

networking facebook group

1. Post Regularly

You must post regular content related to the niche of your group. Try adding at least more than one post on your group whether it is text, image or video.

There are some tools available for scheduling the posts like Buffer and Hootsuite. By using these tools you can schedule your group post to any desired time and day. If you post worthy content on your group on a daily basis then people will share it more and there are more chances to attract new people to your group.

2. Engage with Facebook group members

If you are the owner of a group then you should keep indulging with your audience. In this way, the will feel that the group is fully active and happening. They will stay there permanently and invite their friends to your group also.

3. Filter all the Posts from Facebook Group members

Some times people come to the groups to only post their spammy and inappropriate content to the groups. If someone is doing this thing on your group then it will be bad for both the group and its members.

Always use the filter and approve the post after reviewing them properly.

4. Make your Facebook Group Special

Keep doing the things on the group that people love the most. Create polls, surveys, and online competitions to make your group more interesting. Do giveaways and promotional activities. People will love your group when you make them love it by your efforts.

5. Manage the joining requests

Do not make your group open for everyone. Always review the joining requests, watch their profile and allow them only if you find them worthy. Quality of the members will matter more than their quantity. So, allow and welcome the people who are coming here for genuine purposes.

6. Invite your Friends and share your Facebook Group

There are more possibilities that the manual invitation like emails and SMS will work better as an invitation to your group. Try adding your Facebook friends to your Group and make some deserving friends contributors too. Tell them to share your group link to their profiles.

7. Send Group Notifications

Enable group notifications so that people get a notification whenever someone posts anything on the group. This will provide the post more reach and audience then people will posting on your group regularly.


Once you start following these rules, you will definitely start getting lots of invitations in very little time. And when you achieve this, it will become the strongest belonging for your brand.


Maintaining the Heart of your Digital Marketing Web

Marketing platforms are morphing and widening at a stupendous speed. Not so long ago, the only media platforms were newspapers and radio but now communications and transmission platforms have multiplied and new pathways of marketing have evolved, the most evident and recent ones being digital marketing and social media marketing. Albeit the existence of such wide platforms one thing remains a basic need- your brand’s personal blog and almost all businesses keep one to get in touch with new and old clients alike.


But with the presence of so many digital marketing platforms of sharing and connecting with your clients out there, a lot of business houses often unintentionally end up ignoring their blogs and homepages and this seems like a fair mistake and as it goes with marketing- A tiny mistake could cost you a considerable number. This number could be anything, the number of likes, comments, visitors, or clients but they all lead to a loss of invested money. So while staying up to date with new ways to market your brand gives you an advantageous edge, ignoring your website could be counterproductive and is a grave mistake that might bring your efforts back to a big zero.

Keep Updating:

As an entrepreneur you already have a lot of departments to deal with and this keeps your mental processes in a constant state of stir. Now with this it is easy to forget temporarily about certain marketing platforms but your website is the heart of your business’s marketing web and it needs frequent updating. While the outline of the website requires only periodic overhauling, blogs need constant revision.

Keep The Content In Mind:

A focused approach is always better than the half-hearted, haphazard one. This said; keep your blogs search engine optimized and content centric. Your business may provide a variety of services and may provide various kinds of clients but each topic that you put up a blog on must be content centric to lead not just the existing clients but also new potential clients to your business website.

Stay Active

Maintaining a blog is a lot about staying active. And this does not end once you have updated your blogs or revamped your site. Digital marketing is about reconnecting with you clients and establishing a method of communication with new ones and hence a huge part of maintaining your blogs is replying or commenting back on the comments and queries you get on your site. Very few businesses tend to remember this aspect and provision given under your write-up but it remains a great way to score more cookie points with your clients easily.

Linking is a Digital Marketing Tactic

Attaching significant links on your own blog or adding inbound links redirecting to your website is a good way to ensure more traffic inflow and increase the number of visitors to your website. Referencing has always been a great method to hit a chord with the reader or even just to make the article more explanatory and similarly, referencing services and products through links in your blogs is a great way to enrich your content.