How to improve conversions on an ecommerce site?

The present trend in ecommerce sites is to relentlessly improve the conversions rates of customers flowing in on the site. While the conventional methods are still being followed by most, a newfound realization lies in a product page and site re-designing.
All trades have a different currency or standard of measurement of success. For ecommerce sites this is decided by their conversion rates. While higher conversion rates are a definite proof of competitive edge over fierce rivals, a low conversion rate is nothing but an opportunity to improve by increasing the present customer base. Re-vamping your product pages with creative inspiration and improving the usability of the site is the matchless strategy that’ll work for you.

increase ecommerce conversions

The most effective way to keep customers on your website is by making their time spent on your site worth. This includes an innovative rethinking of the experience a consumer goes through, right from opening the site to the successful click for transaction.

Power of pictures.

The importance of pictorial representation cannot be overstressed. But in this case the pictures are not randomly used to give a brief idea of the product. 46% of marketers say photography is critical to their current marketing and storytelling strategies. An unconventional way of putting forth this representation is increasing the number of customer generated pictures. A wide range of product description originating not just from customer reviews but also customer provided pictures are an effective way of building confidence in website visitors and increasing conversion rates.

Get them at the entry:

Make the first impression on the customer matter. There is a high chance that the visitor on your site has already come across a similar product on other sites and this may actually become an excellent point of recovery. Assess the striking features of a product and put them on show as soon as the product is sought. Product title is your chance to put the first hand relevant information across.

Filter Design helps ecommerce

Only 23% of Chief Marketing Officers feel they are producing the right information for the right audience, and delivering it at the right time and correct format. This establishes the worrisome next step while re-designing your product pages- Planning the page to increase the accessibility of possible products the user is looking for. The aim is to reduce the efforts and time taken by the possible consumer while browsing product pages.

Product description is valuable.

Almost all ecommerce businesses know this but fail to put it in practice. The idea is product description is valuable and hence only valuable and relevant information has to be put up. The consumer generally has the basic information but the concise specifications provided in the description under the product title make an obvious difference as compared to ill-formatted descriptions consisting of superfluous and unnecessary facts.

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How To Master Content Writing

“Man is a social animal.” It has been a famous fact for centuries now but the quote was taken to another level in this century with the rise of the World Wide Web and social media platforms. Parallel to the growth of social media rose content writing. Though nearly everyone is acquainted with the words “content writing” many understand only a part of the vast field. In the simplest words, content writing is the technique of writing used for websites, pages and blogs to attract targeted readers by writing subject specific topics. The science seems easy, the art here doable and the technique looks simple but the skill-set is in fact not as easy as it looks on the surface.

Content writing is intricately interwined with the art of marketing. It is marketing on a digital platform in a way that the blogs are focused on the product at hand. The content included is not just to initiate unilateral speech or monologue but to create a platform for indulges, dialogues, and interests. Writing, whether for a novel, or for a newspaper or for a website, at the end of the day is a skill and not everyone is gifted. Additionally, there are quite a few pointers that are missed by amateurs, and sometimes even professionals, while writing digital marketing content. But a few rules and quick tips on the side never hurt anybody.

master content writing

Here are a few tips to help you master the art of content writing:

Make it conversational.

Content writing is conversational. Unlike most writing platforms content writing is not just supposed to voice out ideas but demands equal involvement and intrigue from the readers. A good content writer will ensure that the writing is not a 10 mins monotonous rant on a particular topic. Even while marketing out an idea the writing should initiate a silent conversation with the readers not just selling out the digital content but also inviting their requirements. If anything this will make sure your comment section is never empty.

Make it vibrant.

Here vibrant doesn’t denote a colorful webpage. That’s the web designer’s job. Content writing is targeted towards a particular wing of readers but this does not mean that impressing the focused crowd would require the same style of writing. A content writer is required to be able to write on various platforms and topics with a different objective for all the write-ups. The best way to catch up on different styles of writing and the trendy lingo attached with the piece is to read up on a variety of blogs focused on various types of digital marketing.

Do your research.

Gone are the days when a blank page was good enough to start. If you’re a good writer ideas will pour right out, but if you want to become a great content writer a preliminary research as easy as a google search is important for a good write-up. It will be very difficult to master content writing without a fundamental knowledge of the content itself. This said it is additionally beneficial to even read out of topic sometimes to avoid monotonous turns on the content and build up on your topic from there.

Focus and attention on the object.

It is true that reading up different blogs on or off topic help immensely with ideas but it is essential that this shouldn’t distract your write-up. A content writer should not steam out and lose the objective of the write-up. Writing anywhere, on any platform whether an essay, para or even a simple line has an aim and the most important thing to remember is that your writing needs to consistently keep together this aim. The end reward is that this keeps the attention of the reader intact and they’ll be able to better resonate with your digital content.

Originality

This goes without saying- Make your content original. There is a high chance that similar products, pages and services have already been digit- marketed by various other websites and content writers. And there is a high chance that the reader has probably already read up the same things. The only thing that will make the reader interested at this point is uniqueness. Each content writer has a unique voice and instead of repeating the same research you read, try to make your content original from the very first line.

Use the diversity in social media.

Social media is not just limited to written communication. There are platforms such as youtube, Instagram, vine, tumblr etc. which act as an endless resource and aid while getting ideas. A content writer doesn’t just have to be a talented writer but also a smart idea picker. Ideas surround you everywhere and you have to know how to incorporate the same to master content writing.

Search Engine Optimize

Search engine optimization is one of the life-savior techniques for content writers and digital marketers all over the web. At the same time it is also one of the biggest challenges that content writers face. The catch is to strike enough balance between the write-ups to be optimized enough to show up as a related search and for them to be non-repetitive and redundant. To master content writing it is essential that the writer has enough content to appeal to the average reader and enough skill to match up the search algorithms online.

Make your presence felt.

The purpose of this trick is not just to master content writing but to master product marketing. At the end of the day whether you’re in sales or advertising or social media management the art of content writing goes a long way in making your presence heavy on the web. Build your style of writing and mix it up with the ideas you get every day. Readers are getting aware by the minute and so are digital marketers. They are on a look out for new content writers who learn on the go and adapt with each write-up.

5 Latest SEO Trends to Watch Out For in 2018

SEO is much more than finding appropriate keywords and building backlinks. SEO is quickly evolving. The trends in this online marketing arena will keep on changing each passing day. Here are 5 of the most important trends to look out for in 2018.

SEO trends

#1 Sharp Increase in Voice Search

According to latest data, 1 in 5 searches by users are voice queries. Google has already launched some latest voice-activated hardware such as its flagship phone Pixel 2 and a line of home speakers that are driven by Google Assistant. Not to forget how addictive the voice search becomes once you start it. The accuracy of the voice assistants have increased as well so that more people are benefited by the results.

Therefore, it is important that you optimize your strategy according to voice search like using long tail keywords and writing in the everyday language.

#2 Personalized Customisation Will Change the Ranking Factors

Google has been always working towards improving the results for users to match their own personalized needs. They have been relying on the user’s personal search history, browser cookies and much more customized SERPs for individuals. With the transition from written search to voice search, the increased convenience for any query – the personalization factor will soon become a huge hit for SEO. This trend can make it a little difficult for a company to rank.

#3 Hyperlocal Results Will Rise

With increase use of mobile phone and a rise in the relevance of VR and AR, more and more companies are looking out for local SEO by putting local keywords and optimizing content for a niche audience. There will be a massive increase in targeting local customers which are closer in proximity and almost down to a block’s radius.   

#4 Tremendous Shift to Mobile

Right now, Google evaluates the relevance of a website for the user based on how it performs on the Desktop. But with mobile searches being responsible for 60% of the total searches, it is more than likely that this trend will shift. As for businesses, it is crucial that you work on how to make your website more mobile friendly and accelerate mobile pages.

#5 Featured Snippets

Google introduced featured snippets a while back and their growth has been tremendous ever since. Not only 30% of all the search engine queries are returned to the user in the form of featured snippets on Google but these snippets are also stealing 10% of the traffic from the top ranking pages. So, it is important that you structure and format your content so that it is not only Google optimised but snippet optimized too.

Even though SEO will work on the old trends such as putting user value first, inserting keywords in the first paragraph etc., these new trends will sure up your SEO game.