While you struggle with finding the best and most efficient ways of tapping the right audience, you can’t ignore social media today. Social Media has the capability to make your content go viral and you can’t ignore it for sure! It is the new-age mode communication where people are more in touch with each other than the real world.
Statistics says that in the countries like the USA, every third person is on social media. Worldwide, around 3 Billion people use the social media network, and the number is growing rapidly.
No wonder, marketing managers get allured with the immense potential it carries. Amongst several ways of exploring the power of it, creating a viral marketing campaign is effective and easy.
Viral marketing is a great tool because the impact is exponential. Do you want to reap the benefits of it? Here are seven secrets that are being practiced by the world’s best brands.
1. Know the audience first
You have to hit point-blank. Don’t expect results by firing indiscriminately while going viral on the social media. The content made viral by you can be effective only when it goes to people who are looking for something similar.
Information about social media behavior, preferences of content, psycho-graphic and demographic mapping creates a logical representation of the target customers. Marketing geeks call it the ‘persona’. When a persona is created by knowing the preferences of the real, potential customers; it becomes more authentic and reliable.
Creating content that matches the likings and preferences of these customers will make a difference.
2. Pick the right social media platform
When you use social media for business promotion, choose the right one. The content you create has to be in tune with it. Twitter, Facebook, Instagram or LinkedIn; all are superb. It depends on your preference, which one to choose.
The nature and temperament are different in case of each platform, and so is the reach. Content that does wonders on Facebook may not be as effective in LinkedIn or vice versa.
3. Content that creates high engagement is the prerequisite
To make effective use of the content on social media, it must keep the readers engaged. The more engaging it is, the better it is.
Experts say that there are two reasons to make the content interesting. Firstly, it uplifts the ranking. Secondly, it gets re-shared pretty fast. Both aspects are beneficial for your brand, service or product.
4. Don’t forget the visibility aspect
Whether you are a big company or small, going viral on social media platforms will always be rewarding. The only thing is, you need to follow a different approach.
For a small organization, it could be a daunting task to create viral content. Make use of paid ads in this case. It will bring a good thrust to the visibility of your campaign.
While using paid ads, it is important to note that ads must target to influential customers. When they will re-share it, the spread will be enormous.
This is the secret of attaining visibility at lower costs.
5. Make a social media influencer your partner
Yes, it is a good idea! Hire a social media influencer as your partner. You will be amazed to know the effect. The majority of people who make use of a good influencer reap huge benefits.
Since they have a huge following, influencers can act as a strong medium to make your content go viral.
6. Call to action, the success mantra for viral marketing
What is the objective of making all these efforts? You need results. Therefore, media campaigns must guide the readers about what they need to do if they are interested in the brand, service or product?
Only re-sharing the content doesn’t bring any benefit unless it has specific action statement.
7. Grab the attention of media
You launch a campaign on the social media platforms and you may even sponsor it for more traffic. However, it gets a huge boost when the same gets noticed by media. Media news can have a multiplying effect.
Grabbing the attention of media is the key to make your campaign super successful.
In brief, these seven points make your efforts fruitful, and you reap good benefits by going viral on the social media. However, it is furthermore important to develop content that talks to the audience in a unique manner.
Use media analytics tools to measure the effectiveness and performance of the campaign. Tweak and twist your strategy as and when required!