Maintaining the Heart of your Digital Marketing Web

Marketing platforms are morphing and widening at a stupendous speed. Not so long ago, the only media platforms were newspapers and radio but now communications and transmission platforms have multiplied and new pathways of marketing have evolved, the most evident and recent ones being digital marketing and social media marketing. Albeit the existence of such wide platforms one thing remains a basic need- your brand’s personal blog and almost all businesses keep one to get in touch with new and old clients alike.

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But with the presence of so many digital marketing platforms of sharing and connecting with your clients out there, a lot of business houses often unintentionally end up ignoring their blogs and homepages and this seems like a fair mistake and as it goes with marketing- A tiny mistake could cost you a considerable number. This number could be anything, the number of likes, comments, visitors, or clients but they all lead to a loss of invested money. So while staying up to date with new ways to market your brand gives you an advantageous edge, ignoring your website could be counterproductive and is a grave mistake that might bring your efforts back to a big zero.

Keep Updating:

As an entrepreneur you already have a lot of departments to deal with and this keeps your mental processes in a constant state of stir. Now with this it is easy to forget temporarily about certain marketing platforms but your website is the heart of your business’s marketing web and it needs frequent updating. While the outline of the website requires only periodic overhauling, blogs need constant revision.

Keep The Content In Mind:

A focused approach is always better than the half-hearted, haphazard one. This said; keep your blogs search engine optimized and content centric. Your business may provide a variety of services and may provide various kinds of clients but each topic that you put up a blog on must be content centric to lead not just the existing clients but also new potential clients to your business website.

Stay Active

Maintaining a blog is a lot about staying active. And this does not end once you have updated your blogs or revamped your site. Digital marketing is about reconnecting with you clients and establishing a method of communication with new ones and hence a huge part of maintaining your blogs is replying or commenting back on the comments and queries you get on your site. Very few businesses tend to remember this aspect and provision given under your write-up but it remains a great way to score more cookie points with your clients easily.

Linking is a Digital Marketing Tactic

Attaching significant links on your own blog or adding inbound links redirecting to your website is a good way to ensure more traffic inflow and increase the number of visitors to your website. Referencing has always been a great method to hit a chord with the reader or even just to make the article more explanatory and similarly, referencing services and products through links in your blogs is a great way to enrich your content.

 

 

How to get more followers on Instagram

Everyone wants pretty pictures, trendy backgrounds, compliments for comments and a good number of followers on Instagram. The social media platform became a rage the very moment it was released and the popularity still grows strong. While managing your profile is pretty much in your own hands, it is gathering a huge following on the app that’s the tricky part. But for a lot of professionals and entrepreneurs this becomes an important aspect of using the application to establish a social media presence. Yet the question remains- How does one get more Instagram followers?

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Get Inspired-

The amount of research that goes behind artistic ideas should never be undermined. This does not mean that you duplicate the presentation or profile idea but instead use those to know what works and where you can be unique yourself. Instagram followers are out looking for inspiring ideas but you need that mind-set to develop your own page idea fundamentally.

Conform or rebel-

Being distinct has always been thought of as demanded traits but the world of Instagram is not that confined. Instagram offers an “explore” option that is customized according to each user and your main goal while scoring more followers is to end up in this section of potential followers. The best way to achieve this is to strike a perfect balance between conforming to ideas, the social drift and keeping your distinct identity alive.

Genuiness-

Be authentic! This can never be stressed enough. While you’re establishing or widening your social media presence you cannot be spurious. Real followers are looking for real brands, inventiveness and creative expression and you cannot do that by posing to be something you are not. Get yourself a niche and vibe with people who belong to that niche.

Tag it right-

Being quirky and rare gets you an individual presence but there are certain things that you have to conform to- like trends and tags that will get you in the limelight. Hashtags gained extreme popularity thanks to Instagram and you could lengthen your followers list by using multiple popular hashtags and ranking high on the recommendations list.

Giveaways-

A very recent and infallible way of increasing Instagram followers is through giveaways. Instagram stars keep their fans or followers engaged by giving away lots and lots of freebies and gifts. Additionally, you could keep an interactive follower base by creating various quizzes followed by little awards and presents. Although social media is huge, endless and ever evolving there are certain things that standard for all kinds of people in any part of the world.

Get in touch-

The Instagram stars and trending brands that you see get a lot of ideas by following and keeping in touch with other similar trend setters and in most cases with their followers as well. Be vigilant about what reviews, comments and suggestions you get from your already existing followers and own up to it. When you know what it is that your followers are looking for, you’ll be able to not just keep the existing ones but also gain popularity in potential and even the most surprising places.

How to improve conversions on an ecommerce site?

The present trend in ecommerce sites is to relentlessly improve the conversions rates of customers flowing in on the site. While the conventional methods are still being followed by most, a newfound realization lies in a product page and site re-designing.
All trades have a different currency or standard of measurement of success. For ecommerce sites this is decided by their conversion rates. While higher conversion rates are a definite proof of competitive edge over fierce rivals, a low conversion rate is nothing but an opportunity to improve by increasing the present customer base. Re-vamping your product pages with creative inspiration and improving the usability of the site is the matchless strategy that’ll work for you.

increase ecommerce conversions

The most effective way to keep customers on your website is by making their time spent on your site worth. This includes an innovative rethinking of the experience a consumer goes through, right from opening the site to the successful click for transaction.

Power of pictures.

The importance of pictorial representation cannot be overstressed. But in this case the pictures are not randomly used to give a brief idea of the product. 46% of marketers say photography is critical to their current marketing and storytelling strategies. An unconventional way of putting forth this representation is increasing the number of customer generated pictures. A wide range of product description originating not just from customer reviews but also customer provided pictures are an effective way of building confidence in website visitors and increasing conversion rates.

Get them at the entry:

Make the first impression on the customer matter. There is a high chance that the visitor on your site has already come across a similar product on other sites and this may actually become an excellent point of recovery. Assess the striking features of a product and put them on show as soon as the product is sought. Product title is your chance to put the first hand relevant information across.

Filter Design helps ecommerce

Only 23% of Chief Marketing Officers feel they are producing the right information for the right audience, and delivering it at the right time and correct format. This establishes the worrisome next step while re-designing your product pages- Planning the page to increase the accessibility of possible products the user is looking for. The aim is to reduce the efforts and time taken by the possible consumer while browsing product pages.

Product description is valuable.

Almost all ecommerce businesses know this but fail to put it in practice. The idea is product description is valuable and hence only valuable and relevant information has to be put up. The consumer generally has the basic information but the concise specifications provided in the description under the product title make an obvious difference as compared to ill-formatted descriptions consisting of superfluous and unnecessary facts.

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