Why do companies need Social Media Managers?

It is impossible that you do not know the relevance and importance of social media. Everybody, including entrepreneurs, knows the power and potential of it. However, seldom people spend money on social media management. Not only small business owners but big entrepreneurs also feel that hiring Social Media Managers is a waste of money.

social media managers

Some people think that they can take care of it by spending some time on the Internet on weekends. Sometimes, people hire mediocre service providers who add no value to the situation.

Is it such a mundane and trivial activity which can be managed with such a casual approach? Can it be handled on ad-hoc basis?

No, it is not! In fact, to extract the maximum juice out of it, you need not only do an in-depth sense of business strategy but prudence as well.  Also, you should have the knack of connecting with others.

Do you think you can do it apart from managing your business? It is better to hire professionals who know the ins and outs of it. Here are a few reasons to substantiate the statement.

Social media managers have a concrete plan

Yes, they do not approach you unprepared. A good media manager always comes with strategy and theme. He creates posts that are in line with the theme. The strategy is discussed with the client first, and it gets implemented after getting approval.

The objective is to keep the social media account moving. A rarely updated media account loses its visibility.  Some social media like Twitter expect more frequent updates whereas Facebook requires a daily frequency.

Your social media managers know these tips and tricks, and you need not worry.

Good social media managers maintain the right balance

When you hire social media managers, he maintains the right balance between text, images, and videos.  Since you want to draw good engagement by every post, each of them has to be explored.

Experts say that videos are much more effective than other formats because the impact is deep and long-lasting.

Even if your media manager is not well-versed with technical things such as graphic design, he can add value by making the clever use of Snapchat or Instagram. Of course, technical knowledge will enhance results further.

As visual social media sites become more and more powerful and effective, branding in social media becomes further important.

Different strategies for different accounts

Yes, one size doesn’t fit all! A common social media strategy is not for every account. Based on the nature of the business and different demographics catered by the website, social media managers focus efforts to add value.

He largely depends on analytics to understand what website offers more value. However, insight and understanding of the subject also play a major role in deciding the right strategy.

He reads and interprets the data and determines the effectiveness of a particular post.

Do you wish to avail the benefits of social media? Hire a social media manager.

 

Online Reputation Management by Spree Marketing

Online reputation management

Reason for Online Reputation Management

Have you ever thought that your buying decision gets heavily influenced by the opinion of others? Yes, it is a human tendency which applies to the online world as well.

The Internet is a vital tool for exchanging information and building reputation. Across the world, people solicit feedback about the brand, service or product by accessing websites, forums, listings, and reviews.

Data points say that more than half the consumers rely on reviews and feedback posted by strangers. To influence buying decisions, it becomes all the more important to build a reputation on the Internet.

Looking at the importance  the digital world has in making or breaking your image, you need customized help and assistance from a specialist in online reputation management. Spree Marketing analyzes your reputation in the virtual world and takes steps to make it positive.

Online Reputation Management is a structured and methodical process.

Looking at the fact that the probability of sharing negative feedback is significantly higher than positive feedback, you need to take proactive steps to develop a positive image about yourself.

The ‘modus operandi’

Online reputation depends on a variety of factors; website and its presentation, reviews, search Engine Optimization and social media marketing.

When Spree Marketing takes the responsibility of managing online reputation, we  monitor your reputation and analyze the information to craft strategies to counter negative feedback.

We highlight your presence to boost search ranking and improve the online visibility of your brand, service or product.

Good Online Reputation Management means good returns

Yes, when so many people are looking at you and observing what is being said about you, adequate attention should be given to building your reputation. Investors, banks, business partners, and customers; everybody gives importance to you when your online footprint is impressive.

Social media and other platforms give a chance to make an opinion about everything. The visibility of Facebook is so high that you can’t afford to ignore it.

Don’t miss the chance of grabbing prospective clients. Hire Spree Marketing, where your needs are best understood and considered.

Boost your sales further

Increase your sales and add rapport to your brand through online reputation management. Let your sales figures acquire new heights by creating a positive image of your company. Since customers and investors heavily rely on social media following, trends, and reviews; it is beneficial for the business.

Today, learn how CTR [Click Through Rate] impacts your SEO

Have you ever observed that better CTR i.e. greater traffic to your website leads to better organic search results? In case you have run PPC Ads, you may have noticed this.

CTR Impacts SEO

Let’s check out the following scenarios on how CTR impacts SEO

Scenario 1>>

You may have written a nice article and published it on your blog. Now you need to find out where does it stand in the search results.

As an example let’s consider you searched for “content marketing services in Pune”. And, you found the relevant blog is  lagging behind on the 2nd page of search results.

Now tweet the link to your followers/ post on FB & Linkedin and search again the next day. And you will be surprised to see it in the top 3 results for content marketing services in Pune.

It’s likely many of your followers clicked the link and the increased CTR resulted in improved rankings!

Scenario 2>>

Have you searched for your own site’s keyword and clicked on it? If you do this regularly, you may find the organic ranking improves as well. You can also ask your friends to search and click.

Of course, this will be regarded as black hat so don’t rely on it forever. Try it just for this experiment.

Scenario 3>>

As mentioned earlier, the PPC ads you run increase the CTR and end up also have an impact on the SEO as well.

So, we see here, it’s not just On-page optimization and Off-page optimization, but CTR as well. also impacts your SEO

Why does CTR impact your SEO?

Understandably, when a user searches for a keyword and clicks your URL, Google determines that the particular webpage is relevant to that search.

When more such searches and clicks happen, your site is sure to be promoted in rankings by Google.

How can you take advantage of this to increase search rankings?

The Meta Title and Meta Description are immediately noticeable in search results so make sure they are most optimized.

  • Keep your title 50-65 characters
  • Keep your description 140-155 characters.
  • Ensure relevant content in the meta tags e.g. include the keywords
  • Use a title that will attract the reader’s attention.

Do you want to more tips on how you can safely increase your CTR and your rankings? Reach out to Spree Marketing today!