Monthly Archives: July 2014

Discover SEO For Bing

SEO for Bing

Bing’s algorithm attempts to produce the most relevant result considering click through popularity and the pages reputation ranking score. What will be revealed first/at the top is more popular and has a higher ranking score page.  In order to improve SEO for Bing, you can add relevant meta keywords to your homepage to evangelize your desired image branding. Furthermore, in certain locations, you may encounter additional competition versus other locations (city/state).

Bing website ranking is completely automated.

The Bing ranking algorithm analyses factors such as webpage content, the number and quality of websites that link to your webpages, and the relevance of your website’s content to keywords. The algorithm is complex and is never human-mediated. You can’t pay to boost your website’s relevance ranking. However, Bing does offer advertising options for websites.

Each time the index is updated, previous relevance rankings are revised. Therefore, you might notice a shift in your website’s ranking as new websites are added and others become obsolete.

Although you can’t directly change your website’s ranking, you can optimize its design and technical implementation to enable appropriate ranking by most search engines. The more links you have from high quality, related, websites the better your site is going to be indexed and ranked.

Original Content is vital in SEO for Bing

For low-quality mostly aggregated contents, it is strongly recommended that you produce more original content which will eventually assist in raising your ranking reputation score, plus elevating your prominent page placement in the future. Also, you must remain patient as indexed page content will not re-appear until bing continually re-crawls your website.

Following these SEO for Bing best practices will assist Webmasters in improving their reputation ranking score to elevate their prominent page placement within the SERP (Bing as well as other search engine results).

18 things you need to know about SEO

Collection of SEO related documents from the Bing Ecosystem

Bing Webmaster Tools Help

Bing Webmaster FAQs

Keyword Research Guide

Link building Overview

Why Do Some YouTube Videos Go Viral?

Have you wondered why some videos go viral while most of the videos you upload struggle to get numbers? Well, we’ve researched why youtube videos go viral and here are some of our inputs:

1) Your YouTube video needs to tell a great story!

Yes, again, content is king! No matter what you want to sell, if the story is interesting and fun to watch, most of your job is done! So, it doesn’t matter what you are trying to sell, the story displayed should capture the viewer’s attention. Do you remember the video you saw of people looking into the mirror only to see their ‘baby versions’ as the reflection? Wasn’t that something new? The actual product was displayed only in the last 5 seconds.
Here it is again – Enjoy!!!

2) Something that’s unexpected has more chances to go viral

Have you ever heard of a dog base jumping? Even watching a regular base jumper’s video is entertaining. Now here we have an unexpected situation of a man strapping his dog to his backpack and jumping off a cliff! And, it sure looks like the dog had the time of her life!

3) The appeal of imperfection and consumer participation.

The smash hit of 2012 Gangnam Style got millions of views in just a week. People didn’t care whether they understood Korean or what it meant. It was just some crazy guy doing a great dance step in a well done video. Pretty soon, there were several parodies created, an animated video and all of them went viral too!

And what about Kolaveri Di? The Tinglish number from India? The lyrics were in Tamil and English and it didn’t matter anyway. People tweeted the video link which grew by 200% everyday, news channels took interviews of the actor Dhanush and that further fueled interest. The video displayed lack of precision and imperfections. This was something the masses could identify with, leaving some room for imagination, self-projection and empathy. Again, there were a lot of parodies generated, the traffic police put up hoardings saying “Why this Kolaveri Di? Drive safely!” and I remember another video which gave the answer “That’s why Kolaveri Di”. That did well too!

The example I’m leaving for you is “Nyan Cat”. It’s not composed of too many lyrics but I’m sure all of us can identify with something like this 🙂 At the time of posting it had 111 million views.

Thanks for reading this and do share your reasons why some videos go viral!

How Important Is Google Plus?

Most of us are happy using Facebook,Twitter or LinkedIn and haven’t paid much thought to Google Plus.

Google Plus is not dead

Why isn’t Google Plus so popular?

One of the reasons for this could be the perception that it’s not very convenient to use. It doesn’t seem as user friendly and looks complicated to learn. Secondly, Google+ hasn’t been around for as long and there aren’t as many people connected to it as Facebook.
Well, it is easy to understand that Google+ may not be as “friendly” as some of the other social media sites, however this may be just a factor of getting used to it. Once we are familiar with it, it would definitely be smooth sailing from there.

Is it really essential to use Google Plus?

Yes, because it contains several different features that are so effective they will definitely help you build your relationship with your target audience. After all, social media can only succeed through relationships that prosper. Google+ is an extremely strong and effective social media network especially because it is paired with Gmail, YouTube, Google Maps,   Google Analytics, Google Images, Google Search, etc. Google+  is a self contained unit giving you everything you need in one place. In case you have concerns regarding the reach, what you need to know is more and more people are signing up for gmail and using google+ everyday.

For marketers, it’s very important to use Google+ because being linked to Google, it has a direct bearing on your search engine rankings which means your content will be properly and appropriately optimized. So if you haven’t started on Google+ or have an account but aren’t active yet, this is the social media channel to get going on!

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