Monthly Archives: December 2014

Guaranteed SEO Services

I’ve often been asked the question, “Do you provide guaranteed SEO services?” or “Will you guarantee a first page Google rank? Other SEO companies do so“. While, we have on several occasions achieved top SEO rankings or first page results, there are several good reasons why a strong and reputable SEO company should not “guarantee” results.

guaranteed seo services

If you’ve availed SEO services before, very often you would have been told results would appear within a few months. So, how do you know your SEO consultants are working on it all this while? You’re not able to measure the results since they’re not immediate. In order to avoid the anxiety of what isn’t confirmed, it is quite understandable you would then get attracted to the idea of “Guaranteed SEO services”.

A common tendency is to go in for it because – 1) It’s guaranteed, I won’t pay if it doesn’t work 2) It’s cheap, let me try it out 3) If it doesn’t work, I’ve lost little anyway and can still try the other more expensive firm later.  Unfortunately, dealing with a low quality SEO company can often result in you 1) Losing your time 2) Losing your money 3) Being penalized by Google and losing whatever original rankings you had.

A random search for SEO services in a search engine is likely to show you sponsored ads claiming “Guaranteed SEO Services” or “First page SEO guaranteed!”  or “Get top 10 Google rankings” or even “First rank in Google – $100”. For that matter, why not browse through the SPAM folder in your email?  You might see the same ads there!

Google’s official statement on SEO reads –
“No one can guarantee a #1 ranking on Google. Beware of SEOs that claim to guarantee rankings.”

Here is Google’s one-page SEO guideline:

Google One Page SEO Guideline

Google One Page SEO Guideline – Click to access PDF

Reasons why you shouldn’t look for Guaranteed SEO Services

1)      Most SEO companies that offer guaranteed SEO services select their own keyword phrases that do not have much competition. Thus, there is a fairly high chance of success but the question is how many people are searching for that phrase? Will it bring any genuine traffic at all?

2)      Rankings aren’t stable as you might have been led to believe.
Have you tried being logged in to Google and searching for the same keyword phrase after logging out? Chances are the order of results will vary. Try searching for the same phrase from Mumbai and from Delhi – again most likely you will not see the same results.

3)      Rankings aren’t the overall performance metric
A great SEO campaign can be measured in terms of traffic generated and not ranking generated.  Achieving a high rank is a means of achieving the final goal which is traffic & a high rank may not be the only means, it is one of the means.

4)      Guarantees can’t be made for things you don’t control. How can you guarantee something that is a moving target? Google has changed it’s search algorithm far too often and always kept everyone guessing. Even a Google employee will agree that tactics that worked six months back have been devalued almost instantly.

So don’t go for guaranteed SEO services.  Go for smart & passionate SEO experts like Spree Marketing to work on your website’s search engine optimization increasing your traffic progressively and ultimately getting you the results you want. We will guarantee that we will provide you sound advice to get the traffic you want and give you a sense of satisfaction that we are your long term partners.

Satisfaction Guaranteed!

Spree Marketing is a Digital Marketing Company & SEO Company in Pune, India. We can be reached on +91-8976996636 or contact us here.

 

Facebook Marketing for Business Growth

Facebook has evolved into an essential part of Online Marketing

Facebook marketing empowers companies and brands to actively communicate with their audience and also enjoy the opportunity of exploring the market for new customers.

Facebook Marketing

Facebook helps you connect and share

Facebook Marketing For Business Growth

Why should a business have a Facebook page?
While you are busy managing your business, let Facebook take care of your customers. Facebook is one of the platforms that:

  • Helps you reach your target audience
  • Communicates with your customers
  • Generates awareness among the target market about your services & products.
  • Gets feedback for your business
Facebook For Business

Facebook For Business

Facebook marketing provides various options enabling you to zero down to an audience within your niche. You can run campaigns primarily to get the audience to like your fanpage and thus be linked to your posts and you can also optimize your campaigns to ensure greater traffic to your website.

There are various filtering options available like targeting audience within a specific country, an age group, marital status & showing interest towards a particular subject.
E.g. A cosmetic company can target females in India in top metro cities within the age group of 18 to 40 and having interest in beauty, fitness & cosmetic products.

The Facebook Advertisements manager also provides an insight regarding the potential reach of audience as per the filtering chosen. Regular posts help to generate greater fan following for the page & care has to be taken to tweak the topics as per the tastes of your audience. You can engage your customers through attractive posts and draw their attention. While posts most often relate to descriptions of your products and services, the ads are generally direct and invite your customers to fulfill a desired action. Contests run on Facebook encourage your customers to communicate with your brand. You can also run polls in order to generate feedback about your business. All your posts should educate your audience as well as entertain them. Yes, it is most important to have a combination of both because you need to keep your audience captivated while also creating awareness.

Developing a relationship with your customer is fundamental, and in order to do so make sure that you post regularly. Encourage your audience to like, understand and participate in your posts. This will give you a clear feedback about how they perceive your brand. While you may not need random posts, you do need to decide a theme based around which you develop your posts. This has generally been observed to create an image which helps to connect better with the audience & develop your fan base.

When your foundation is strong, you are all set to generate sales for your brand.
The sales pitch should be strong & encouraging, showcasing your best product/service features & may talk about instant discounts. One of the best elements of a sales pitch is to get audience feedback by asking questions. It is a great way to identify your audiences’ needs.

You can create several Facebook Ads campaigns on the basis of your sales pitch & target market. It is helpful to start with a pilot project, as the results help you to tweak your advertising campaigns and create more efficient ads.

So why not take these simple steps & boost your sales?

  • Build a fan page
  • Add photos, videos & engaging posts
  • Consider your audience, ask questions
  • Develop a contact form
  • Integrate blogs to communicate with your customers better
  • Organize polls, surveys & events
  • Develop your fan base & monitor your page

Spree Marketing offers you Facebook Marketing and other Digital Marketing Services. Contact us on info@spree.marketing

Content Marketing Services

Many of you have heard about content writing but are not really sure whether and how content marketing services are helpful. We will clarify your question in this article.

Benefits of Content Marketing

Content Marketing Services

Content Marketing Services

Firstly, Content Marketing is defined as ‘Marketing that involves the creation, sharing and publishing of media and content to attract a defined target audience – with the intention of achieving a profitable customer action’. In this series we bring to you some statistics about content marketing that will clarify your questions on whether it is useful and to what extent it can help. We have compiled these statistics from a number of independent surveys and researches. Our objective is to create an awareness of the value of content.

You will also eventually see the purpose of writing compelling content once the benefits of content marketing services become clear to you.

Content marketing is taking over the marketing industry

Here is a summary of statistics pertaining to content based on a recent release by Social Pilot.

  • 27 million pieces of content are shared each day
  • 90% of organizations market with content
  • 75% of chief marketing officers agree that content is the future of marketing
  • 55% of brands do not have a dedicated content director
  • 80% of marketers report their organizations are shifting to branded content
  • 72% of marketers consider branded content to be more effective than advertising in a magazine
  • 69% say it is superior to direct email
  • 86% of B2C marketers use content marketing
  • 91% of B2B marketers use content marketing
  • 65% of B2B content marketers say their biggest challenge is producing enough content

 Blogging creates more traffic and more leads

  • Each month, 350 million people read blogs.
  • Blogs give sites 435% more indexed pages and 97% more indexed links
  • 37% of marketers say blogs are the most valuable content type for marketing
  • Companies that blog 15+ times a month get 5 times more traffic than companies that don’t blog
  • Companies with an active blog report 97% more leads

 Content fuels our social web

  • Content from reputable sources is most shared
  • 90% of users listen to recommendations shared by friends.
  • 73% of all industry specific twitter posts include content sharing
  • 99% of people who share via social networks are sharing via multiple platforms
  • Clicks from shared content are 5 times more likely to result in a purchase
  • 87% of B2B marketers use social media to distribute content
  • 34% of marketers have generated leads on twitter
  • 80% of users prefer to connect with brands on facebook
  • 58% of consumers trust editorial content
  • People want to be in control of the content they receive – 86% skip TV ads, 44% of direct email is never opened, 91% people unsubscribe from a mailing list they previously subscribed to.

Visual content captures consumers

  • 90% of the information that comes to the brain is visual
  • Articles with images get 94% more views than those without
  • 40% of people respond better to visual inforation than text
  • 46% of people say a website’s design is the #1 criterion for deciding the credibility of the company
  • Posts with videos attract 3 times as many inbound links than plain text posts
  • In a custom council study, 62% of respondents reported using video in their content marketing
  • 75% of smartphone users watch video on their phones, 26% of them use video at least once a day

Content marketing services that generate leads

  • Content creation was ranked as the single most effective SEO tactic by 53% people
  • 57% of B2B businesses say SEO has the biggest impact on lead generation.
  • Conversion rates are 105% higher for consumers who interact with ratings and product reviews
  • 60% of consumers feel more positive about a company after reading custom content on its site Consumers who received email marketing spend 83% more when shopping
  • Organic search leads have a 15% close rate while outbound marketing leads have a 1.7% close rate

Investing in content marketing services is critical to business

  • Marketers spend nearly 1/3rd of their budget on content marketing
  • 54% of marketers say they will increase their content marketing spending in the next 12 months Content marketing costs 62% less than traditional marketing
  • Content marketing generates at least 3 times more leads than traditional marketing for the same amount spent
  • $120 billion was spent on content marketing, video & social media last year
  • 55% of B2C marketers plan to increase their investment in branded content
  • Social media advertising spend will touch $9 billion by 2015
Content Marketing & SEO

Content Marketing Services + SEO Services = Increase Your Business!

We hope you liked this post on Benefits of Content Marketing and can now see the business significance of availing Content Marketing Services especially original, relevant & compelling content. Do share your queries & experiences through the comments box below.

Contact Spree Marketing directly for SEO Services and Content Marketing Services.
Write to us or Call +91-8976996636.