Monthly Archives: January 2017

7 Steps to approach PPC Ads

Out of several Digital Marketing strategies, PPC Ads or Pay-per-click search advertising is a commonly sought after advertising technique with a common perception that it achieves sales.

However is it really that easy? Let us look at some Challenges for Google Search PPC Ads

Challenge 1 >> PPC ads achieving very low click-through rates

You have set up your PPC Ads Campaign with a big bang but are getting very few clicks!

The reasons can be anything from:

  1. Not using a Call To Action in the Ad Copy
  2. Ad Copy not inviting or attractive enough
  3. Ad copy does not convey clearly
  4. The bid is too less and the ad is hardly shown at all i.e. very few impressions.
  5. Keyword research is improper so your ad is showing for incorrect keywords
  6. Negative keywords are not used which again means irrelevant searches may be showing your ad.
  7. Other targeting methods like Geographic, Demographic, Device, Time is off the mark.
  8. The quality score is poor i.e. Landing page is not relevant to the ad & keywords

Even if you get the above right, experts say that in the extreme competitive scenario today, it is very unlikely you would achieve more than 5% percent click-through rate (CTR).

Unfortunately, not many people achieve this magic figure. With poorly planned and inaccurate campaigns,  majority of advertisers get stuck around 0.5 to 1 percent which is pretty low.

Challenge 2 >> Conversion rate is pathetic

Sometimes, there are a good number of clicks and a high CTR is achieved by making attractive ad copies and increasing the bids. But there is hardly any purchase. Thus, you end up paying a sizeable amount without getting any business.

Again the reasons can be anything from:

  1. The landing page is irrelevant or does not suitable convey the service offered
  2. The landing page does not instruct the user how to make a purchase or does not contain contact details or provide a form to generate leads.
  3. Showing for irrelevant keywords can also be the reason as mentioned above

ppc ads

Has your previous experience in  PPC Ads not given you the results you wanted and you feel there are too many challenges and issues?

Not exactly –  PPC Ads can be a real value proposition to achieve sales and profits if done correctly, with the right targeting, the right kind of landing pages, the right budgets & appropriate analysis of metrics.

Here are the 7 steps to approach PPC Ads:

  1. You can start with a nominal investment initially. You can decide about the maximum money to be spent on PPC but make sure it is a reasonable amount.  Too less of a spend, and you may not get any impressions at all!
  2. Make an appropriate ad design with Call To Action (CTA).  Use facilities like phone extension, sitelink extensions and display URLs to enhance clarity and attractiveness of the ad.
  3. The Landing page is very important because it must contain content relevant to the search term, relevant to the keywords and look inviting to the user.
  4. A form to generate leads & contact details is a must on every landing page. If you are using it for direct sales, it should showcase your product with easy instructions to buy/ add to cart.
  5. Use the right negative keywords – Many companies run PPC ads only to discover that the clicks achieved were from users looking for jobs in the company and not potential customers who wanted to hire the company’s services. In such a scenario, words like career, job, resume etc. can be used as negatives to filter out irrelevant traffic.
  6. Run PPC ads with a combination of Google remarketing ads. So users who left the site for whatever reason can still be chased. Very often, that chase is very convincing and instrumental in finally achieving a sale.
  7. PPC gives a worldwide exposure to you. Since you can reach any customer around the world, the potential is unlimited. To grab the attention of local consumers, you can alter the PPC campaign accordingly. Thus, you have a highly flexible tool in hand.

If you compare  with organic SEO, then PPC ads can be extremely effective in bringing a faster response. However, they are not interchangeable. Rather, PPC and Organic SEO should be used jointly to make your products and services effective and visible.

It is very much important that you hire the services of  a seasoned PPC Ads consultant to overcome the situation.

 Spree Marketing is one of the leading solution providers in PPC Ads

When you need help to make PPC ads effective, call a seasoned company like Spree Marketing and take the first step towards achieving your goals.

3 New Digital Marketing Ideas for 2017

Digital marketing managers are people who always think differently. They have the foresight and the sixth sense to hear the footsteps of the future. The year 2016 saw quite a happening time where new Digital Marketing Ideas came up and the world of digital marketing went through several changes.

There was a rampant increase in the use of social media, people preferred videos over texts and a great thrust was there in the retail reality. The coming year will bring a big change in the scenario, and only those who will be equipped and updated with most relevant Digital Marketing ideas will win the race.

As the celebrations and new year parties get over, let’s wipe out everything on the whiteboard and make it sparkling white.

Prominent digital marketing ideas that will rule the market in 2017

digital marketing ideas

Idea 1 >> Personalised and relevant content will be in a great demand

Yes, there will be a lot of hustle and bustle at the content front in 2017. If we believe the Digital Marketing geeks, then creating content that connects with the readers will be preferred in the coming years. A reader should feel as if the content is written for him, not something generic written for the whole world.

Remember, a reader doesn’t bother about gimmicks. What he needs is a genuine and authentic piece of content that resolves his queries or gives some solution to his problem. Location specific content and hyper-localised facts would also be preferred depending on the nature of query. The difference will be made by writing content better and not the use of keywords. In fact, keyword density has already become obsolete in view of the latest algorithms of Google. The same will become further meaningless by the end of 2017.

Idea 2 >> Mobile First will be the success mantra

2016 saw a great surge in the trend of accessing Video on Mobile. According to the top brains of Digital Marketing, the trend will continue in 2017 as well.  Therefore, it is very much essential that digital marketers keep it on their priority list.

Since the mobile market dominates the marketplace, marketers must design and conceptualise the strategy based on the mindset of users. What should be the appearance and feel? What should be the structure of promos? How is the mindset of mobile use different from the conventional user? If you need to target them, what should be the communication strategy?

Since the world of marketing becomes simpler today, marketing managers can effectively run a brand awareness campaign and measure the performance using the same channel. In the year 2017, you need to establish a consistent dialogue with the clients to assess the impact.

Idea 3 >> Live Streaming is a new Digital Marketing Idea

Experts say that interest in what is happening around will not get reduced in the coming times. Rather, it will enhance as there are several other ways available such as live streaming. Latest innovations like Facebook Live! worked in reducing the gap between what is happening and when it is being viewed to zero.

In a scenario when you have hundreds of ways of watching what is happening around, it is greatly important that people should prefer what you are showing them.  Very few brands have been able to capitalise on the concept so far. However, it is possible to quickly implement this digital marketing idea as the infrastructure is already there.

If you are a marketer who can create something special, big and really awesome in 2017; then you will be able to attract more eyeballs. Your Digital Marketing idea will lead the show, and others will follow.

Conclusion

Regardless of the ever-evolving field of digital marketing, the core principles won’t change. As a successful digital marketer, you need to define your objectives first and should remain consistent in achieving the same. Define the right marketing strategy to boost the business and measure the impact of it against the business goals. In the world of digital marketing, it becomes quite easy to run the brand and performance campaign and measure the impact.

When you run a digital marketing company, nothing is more relevant than numbers. Unless audience doesn’t understand what is being talked about, they are least bothered about the product or service. A seasoned digital marketer must look into the prominent areas that will make a difference in 2017.

These three prominent digital marketing ideas are useful and relevant for all. Reap great benefits by following them rightly.

More ideas will be greatly appreciated! Please comment below!