Author Archives: Puneet Badam

How to get more followers on Instagram

Everyone wants pretty pictures, trendy backgrounds, compliments for comments and a good number of followers on Instagram. The social media platform became a rage the very moment it was released and the popularity still grows strong. While managing your profile is pretty much in your own hands, it is gathering a huge following on the app that’s the tricky part. But for a lot of professionals and entrepreneurs this becomes an important aspect of using the application to establish a social media presence. Yet the question remains- How does one get more Instagram followers?

instagram-followers

Get Inspired-

The amount of research that goes behind artistic ideas should never be undermined. This does not mean that you duplicate the presentation or profile idea but instead use those to know what works and where you can be unique yourself. Instagram followers are out looking for inspiring ideas but you need that mind-set to develop your own page idea fundamentally.

Conform or rebel-

Being distinct has always been thought of as demanded traits but the world of Instagram is not that confined. Instagram offers an “explore” option that is customized according to each user and your main goal while scoring more followers is to end up in this section of potential followers. The best way to achieve this is to strike a perfect balance between conforming to ideas, the social drift and keeping your distinct identity alive.

Genuiness-

Be authentic! This can never be stressed enough. While you’re establishing or widening your social media presence you cannot be spurious. Real followers are looking for real brands, inventiveness and creative expression and you cannot do that by posing to be something you are not. Get yourself a niche and vibe with people who belong to that niche.

Tag it right-

Being quirky and rare gets you an individual presence but there are certain things that you have to conform to- like trends and tags that will get you in the limelight. Hashtags gained extreme popularity thanks to Instagram and you could lengthen your followers list by using multiple popular hashtags and ranking high on the recommendations list.

Giveaways-

A very recent and infallible way of increasing Instagram followers is through giveaways. Instagram stars keep their fans or followers engaged by giving away lots and lots of freebies and gifts. Additionally, you could keep an interactive follower base by creating various quizzes followed by little awards and presents. Although social media is huge, endless and ever evolving there are certain things that standard for all kinds of people in any part of the world.

Get in touch-

The Instagram stars and trending brands that you see get a lot of ideas by following and keeping in touch with other similar trend setters and in most cases with their followers as well. Be vigilant about what reviews, comments and suggestions you get from your already existing followers and own up to it. When you know what it is that your followers are looking for, you’ll be able to not just keep the existing ones but also gain popularity in potential and even the most surprising places.

How to improve conversions on an ecommerce site?

The present trend in ecommerce sites is to relentlessly improve the conversions rates of customers flowing in on the site. While the conventional methods are still being followed by most, a newfound realization lies in a product page and site re-designing.
All trades have a different currency or standard of measurement of success. For ecommerce sites this is decided by their conversion rates. While higher conversion rates are a definite proof of competitive edge over fierce rivals, a low conversion rate is nothing but an opportunity to improve by increasing the present customer base. Re-vamping your product pages with creative inspiration and improving the usability of the site is the matchless strategy that’ll work for you.

increase ecommerce conversions

The most effective way to keep customers on your website is by making their time spent on your site worth. This includes an innovative rethinking of the experience a consumer goes through, right from opening the site to the successful click for transaction.

Power of pictures.

The importance of pictorial representation cannot be overstressed. But in this case the pictures are not randomly used to give a brief idea of the product. 46% of marketers say photography is critical to their current marketing and storytelling strategies. An unconventional way of putting forth this representation is increasing the number of customer generated pictures. A wide range of product description originating not just from customer reviews but also customer provided pictures are an effective way of building confidence in website visitors and increasing conversion rates.

Get them at the entry:

Make the first impression on the customer matter. There is a high chance that the visitor on your site has already come across a similar product on other sites and this may actually become an excellent point of recovery. Assess the striking features of a product and put them on show as soon as the product is sought. Product title is your chance to put the first hand relevant information across.

Filter Design helps ecommerce

Only 23% of Chief Marketing Officers feel they are producing the right information for the right audience, and delivering it at the right time and correct format. This establishes the worrisome next step while re-designing your product pages- Planning the page to increase the accessibility of possible products the user is looking for. The aim is to reduce the efforts and time taken by the possible consumer while browsing product pages.

Product description is valuable.

Almost all ecommerce businesses know this but fail to put it in practice. The idea is product description is valuable and hence only valuable and relevant information has to be put up. The consumer generally has the basic information but the concise specifications provided in the description under the product title make an obvious difference as compared to ill-formatted descriptions consisting of superfluous and unnecessary facts.

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How To Master Content Writing

“Man is a social animal.” It has been a famous fact for centuries now but the quote was taken to another level in this century with the rise of the World Wide Web and social media platforms. Parallel to the growth of social media rose content writing. Though nearly everyone is acquainted with the words “content writing” many understand only a part of the vast field. In the simplest words, content writing is the technique of writing used for websites, pages and blogs to attract targeted readers by writing subject specific topics. The science seems easy, the art here doable and the technique looks simple but the skill-set is in fact not as easy as it looks on the surface.

Content writing is intricately interwined with the art of marketing. It is marketing on a digital platform in a way that the blogs are focused on the product at hand. The content included is not just to initiate unilateral speech or monologue but to create a platform for indulges, dialogues, and interests. Writing, whether for a novel, or for a newspaper or for a website, at the end of the day is a skill and not everyone is gifted. Additionally, there are quite a few pointers that are missed by amateurs, and sometimes even professionals, while writing digital marketing content. But a few rules and quick tips on the side never hurt anybody.

master content writing

Here are a few tips to help you master the art of content writing:

Make it conversational.

Content writing is conversational. Unlike most writing platforms content writing is not just supposed to voice out ideas but demands equal involvement and intrigue from the readers. A good content writer will ensure that the writing is not a 10 mins monotonous rant on a particular topic. Even while marketing out an idea the writing should initiate a silent conversation with the readers not just selling out the digital content but also inviting their requirements. If anything this will make sure your comment section is never empty.

Make it vibrant.

Here vibrant doesn’t denote a colorful webpage. That’s the web designer’s job. Content writing is targeted towards a particular wing of readers but this does not mean that impressing the focused crowd would require the same style of writing. A content writer is required to be able to write on various platforms and topics with a different objective for all the write-ups. The best way to catch up on different styles of writing and the trendy lingo attached with the piece is to read up on a variety of blogs focused on various types of digital marketing.

Do your research.

Gone are the days when a blank page was good enough to start. If you’re a good writer ideas will pour right out, but if you want to become a great content writer a preliminary research as easy as a google search is important for a good write-up. It will be very difficult to master content writing without a fundamental knowledge of the content itself. This said it is additionally beneficial to even read out of topic sometimes to avoid monotonous turns on the content and build up on your topic from there.

Focus and attention on the object.

It is true that reading up different blogs on or off topic help immensely with ideas but it is essential that this shouldn’t distract your write-up. A content writer should not steam out and lose the objective of the write-up. Writing anywhere, on any platform whether an essay, para or even a simple line has an aim and the most important thing to remember is that your writing needs to consistently keep together this aim. The end reward is that this keeps the attention of the reader intact and they’ll be able to better resonate with your digital content.

Originality

This goes without saying- Make your content original. There is a high chance that similar products, pages and services have already been digit- marketed by various other websites and content writers. And there is a high chance that the reader has probably already read up the same things. The only thing that will make the reader interested at this point is uniqueness. Each content writer has a unique voice and instead of repeating the same research you read, try to make your content original from the very first line.

Use the diversity in social media.

Social media is not just limited to written communication. There are platforms such as youtube, Instagram, vine, tumblr etc. which act as an endless resource and aid while getting ideas. A content writer doesn’t just have to be a talented writer but also a smart idea picker. Ideas surround you everywhere and you have to know how to incorporate the same to master content writing.

Search Engine Optimize

Search engine optimization is one of the life-savior techniques for content writers and digital marketers all over the web. At the same time it is also one of the biggest challenges that content writers face. The catch is to strike enough balance between the write-ups to be optimized enough to show up as a related search and for them to be non-repetitive and redundant. To master content writing it is essential that the writer has enough content to appeal to the average reader and enough skill to match up the search algorithms online.

Make your presence felt.

The purpose of this trick is not just to master content writing but to master product marketing. At the end of the day whether you’re in sales or advertising or social media management the art of content writing goes a long way in making your presence heavy on the web. Build your style of writing and mix it up with the ideas you get every day. Readers are getting aware by the minute and so are digital marketers. They are on a look out for new content writers who learn on the go and adapt with each write-up.