Author Archives: Reema Kulkarni

Facebook Marketing for Business Growth

Facebook has evolved into an essential part of Online Marketing

Facebook marketing empowers companies and brands to actively communicate with their audience and also enjoy the opportunity of exploring the market for new customers.

Facebook Marketing

Facebook helps you connect and share

Facebook Marketing For Business Growth

Why should a business have a Facebook page?
While you are busy managing your business, let Facebook take care of your customers. Facebook is one of the platforms that:

  • Helps you reach your target audience
  • Communicates with your customers
  • Generates awareness among the target market about your services & products.
  • Gets feedback for your business
Facebook For Business

Facebook For Business

Facebook marketing provides various options enabling you to zero down to an audience within your niche. You can run campaigns primarily to get the audience to like your fanpage and thus be linked to your posts and you can also optimize your campaigns to ensure greater traffic to your website.

There are various filtering options available like targeting audience within a specific country, an age group, marital status & showing interest towards a particular subject.
E.g. A cosmetic company can target females in India in top metro cities within the age group of 18 to 40 and having interest in beauty, fitness & cosmetic products.

The Facebook Advertisements manager also provides an insight regarding the potential reach of audience as per the filtering chosen. Regular posts help to generate greater fan following for the page & care has to be taken to tweak the topics as per the tastes of your audience. You can engage your customers through attractive posts and draw their attention. While posts most often relate to descriptions of your products and services, the ads are generally direct and invite your customers to fulfill a desired action. Contests run on Facebook encourage your customers to communicate with your brand. You can also run polls in order to generate feedback about your business. All your posts should educate your audience as well as entertain them. Yes, it is most important to have a combination of both because you need to keep your audience captivated while also creating awareness.

Developing a relationship with your customer is fundamental, and in order to do so make sure that you post regularly. Encourage your audience to like, understand and participate in your posts. This will give you a clear feedback about how they perceive your brand. While you may not need random posts, you do need to decide a theme based around which you develop your posts. This has generally been observed to create an image which helps to connect better with the audience & develop your fan base.

When your foundation is strong, you are all set to generate sales for your brand.
The sales pitch should be strong & encouraging, showcasing your best product/service features & may talk about instant discounts. One of the best elements of a sales pitch is to get audience feedback by asking questions. It is a great way to identify your audiences’ needs.

You can create several Facebook Ads campaigns on the basis of your sales pitch & target market. It is helpful to start with a pilot project, as the results help you to tweak your advertising campaigns and create more efficient ads.

So why not take these simple steps & boost your sales?

  • Build a fan page
  • Add photos, videos & engaging posts
  • Consider your audience, ask questions
  • Develop a contact form
  • Integrate blogs to communicate with your customers better
  • Organize polls, surveys & events
  • Develop your fan base & monitor your page

Spree Marketing offers you Facebook Marketing and other Digital Marketing Services. Contact us on info@spree.marketing

Digital Marketing – Boost your business

Power of Digital Marketing

What sets apart digital marketing from other forms of marketing & advertising is its basic advertising features. While the world is shifting towards technology, digital marketing emerged as an effective module to reach to your customers anytime, anywhere they are.

A big relief to all you brands, business out there, now that with Digital Marketing you can reach out to your audience easily & also you can measure the returns from your spend.

Online Marketing has become a priority for business around the world, digital methods of communication & marketing are faster, practical & well managed.

SEO, SMM, PPC, Dispay Ads - Power of Digital Marketing

SEO, SMM, PPC, Dispay Ads

 

SEO (Search engine optimization) enables you to feature as a service provider whenever your customer types/searches for the product you are dealing in. SEM lays a foundation for a strong online presence by allowing your website rank in the search results for terms relevant to your business

Social Media Marketing: Social Media programs enable to take your brand, message, product, service to the audience, thereby involving them in your brand connect, conveying & engaging through your messages which also encourages your users to share your message, this appears to be highly trusted source as opposed to the brand or company itself.

With social media you can not only reach out to your audience but also develop a strong relationship.

The module of Pay per click showcases your ad whenever the user types in for the products, services you deal in. However this is one of the most efficient marketing tool. Where you get the visibility however you end up paying only when someone clicks on to your add. A smart ad copy will enable you to attract as many customers as possible. With display ads get noticed on the top websites where you are likely to find your customers.

Spree Marketing qualifies in offering all the digital marketing services. Let us understand the nature of your business, scope of work & we shall be ready with the plan & tool that will best suite your business to connect to the world with the online marketing. Spree Marketing understands the impact & power of digital marketing thus everything we do for you is geared towards providing increase in business & positive relationship with your customers.

Pay Per Click Model Of Attracting Visitors

Pay Per Click is a model of attracting clients towards your website.

This helps you to:

  • Increase your visibility
  • Create an easy awareness platform for you
  • Generate sales

Under this model advertisers pay only when someone clicks on the ad. PPC ads are shown on websites or search engine results. This module works on a simple relation between keywords (related to your line of business) & the amount you are willing to pay for a click.

The target market, keyword & bid are the main components of PPC.

Pay-per-click is calculated by dividing the advertising cost by the number of clicks generated by an advertisement. The basic formula is:

Pay-per-click = Advertising cost / Ads clicked

 

Pay Per Click Ads

Pay Per Click

Well managed and optimized PPC campaigns can be considered a cost-effective form of advertising.  Unlike traditional forms of advertising, PPC is designed to reach individual site visitors who have already expressed interest in a product or service offer by selecting and clicking on specific advertisements.

Pay Per Click ads benefit your business by:

  • Reaching out to a maximum number of potential audience. Targeting can be done at point level thereby enhancing the possibility of reaching to the correct audience. Additional traffic can be sent to your website, expanding your online visibility and helping you establish your company as a leader in your industry.
  • Speed to Market. Unlike organic SEO, PPC ads can be launched quickly, bringing in targeted traffic and qualified leads to your website.
  • Highly-targeted website traffic – Assigning different ad copies for specific keywords and demographics can dramatically increase the quality of website traffic.  PPC ads can be scheduled to run during the best sales periods and in specific geographic regions.
  • Maximize the return on your marketing investment – Because you pay for PPC only when an ad is clicked, it’s easy to manage costs, track conversions, and determine your ROI.  Cost-per-conversions are valuable when comparing your PPC campaign ROI against other marketing tactics.  Data is reported accurately and correctly and campaign results can be tracked extensively.