Content Marketing

Category Archives: Content Marketing

Content marketing is any marketing that involves the creation and sharing of media and publishing content in order to acquire customers.

Content Marketing

Content Marketing Services

Benefits of Content Marketing

Many of you have heard about content writing but are not really sure whether and how content marketing is helpful. We will clarify your question in this article.

Content Marketing Services

Content Marketing Services

Firstly, Content Marketing is defined as ‘Marketing that involves the creation, sharing and publishing of media and content to attract a defined target audience – with the intention of achieving a profitable customer action’. In this series we bring to you some statistics about content marketing that will clarify your questions on whether it is useful and to what extent it can help. We have compiled these statistics from a number of independent surveys and researches. Our objective is to create an awareness of the value of content.

You will also eventually see the purpose of writing compelling content once the benefits of content marketing become clear to you.

Content marketing is taking over the marketing industry

  • 27 million pieces of content are shared each day
  • 90% of organizations market with content 
  • 75% of chief marketing officers agree that content is the future of marketing
  • 55% of brands do not have a dedicated content director
  • 80% of marketers report their organizations are shifting to branded content
  • 72% of marketers consider branded content to be more effective than advertising in a magazine
  • 69% say it is superior to direct email
  • 86% of B2C marketers use content marketing
  • 91% of B2B marketers use content marketing
  • 65% of B2B content marketers say their biggest challenge is producing enough content

 Blogging creates more traffic and more leads

  • Each month, 350 million people read blogs.
  • Blogs give sites 435% more indexed pages and 97% more indexed links
  • 37% of marketers say blogs are the most valuable content type for marketing
  • Companies that blog 15+ times a month get 5 times more traffic than companies that don’t blog
  • Companies with an active blog report 97% more leads

 Content fuels our social web

  • Content from reputable sources is most shared
  • 90% of users listen to recommendations shared by friends.
  • 73% of all industry specific twitter posts include content sharing
  • 99% of people who share via social networks are sharing via multiple platforms
  • Clicks from shared content are 5 times more likely to result in a purchase
  • 87% of B2B marketers use social media to distribute content
  • 34% of marketers have generated leads on twitter
  • 80% of users prefer to connect with brands on facebook
  • 58% of consumers trust editorial content
  • People want to be in control of the content they receive – 86% skip TV ads, 44% of direct email is never opened, 91% people unsubscribe from a mailing list they previously subscribed to.

Visual content captures consumers

  • 90% of the information that comes to the brain is visual
  • Articles with images get 94% more views than those without
  • 40% of people respond better to visual inforation than text
  • 46% of people say a website’s design is the #1 criterion for deciding the credibility of the company
  • Posts with videos attract 3 times as many inbound links than plain text posts
  • In a custom council study, 62% of respondents reported using video in their content marketing
  • 75% of smartphone users watch video on their phones, 26% of them use video at least once a day

Content marketing generates leads

  • Content creation was ranked as the single most effective SEO tactic by 53% people
  • 57% of B2B businesses say SEO has the biggest impact on lead generation.
  • Conversion rates are 105% higher for consumers who interact with ratings and product reviews
  • 60% of consumers feel more positive about a company after reading custom content on its site Consumers who received email marketing spend 83% more when shopping
  • Organic search leads have a 15% close rate while outbound marketing leads have a 1.7% close rate

Investing in content marketing is critical to building your business

  • Marketers spend nearly 1/3rd of their budget on content marketing
  • 54% of marketers say they will increase their content marketing spending in the next 12 months Content marketing costs 62% less than traditional marketing
  • Content marketing generates at least 3 times more leads than traditional marketing for the same amount spent
  • $120 billion was spent on content marketing, video & social media last year
  • 55% of B2C marketers plan to increase their investment in branded content
  • Social media advertising spend will touch $9 billion by 2015
Content Marketing & SEO

Content Marketing Services + SEO Services = Increase Your Business!

We hope you liked this post on Benefits of Content Marketing and can now see the business significance of availing Content Marketing Services especially original, relevant & compelling content. Do share your queries & experiences through the comments box below.

Contact Spree Marketing directly for SEO Services and Content Marketing Services.
Write to us or Call +91-9867222648.

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Content Marketing

How To Fool A Search Engine

“You can fool a search engine bot, but you can’t fool the user”

How to fool a search engine

Search Engine Bots crawl websites to index pages relevant to the searched keyword or phrase. Major search engines like Google & Bing consistently upgrade their spiders to ensure links with the most apt content appear in search results. Original  & pertinent content is the best method to rank high in searches. So, you can’t really fool a search engine since the composition matters most but great content also needs to be supplemented by certain search engine approved parameters…

Let us look at some Search Engine Optimization Techniques 

1) The <H1> tag  -  This is a heading tag used in HTML. A little knowledge of HTML would go a long way in improving your search engine rankings.

If you have reached this page by searching for “How To Fool A Search Engine” you would also notice that the heading of this page is in an <H1> tag! The heading tags, especially <H1>, convey to the search engine what is the topic the page is about and the search engine would generally assume the page content is relevant to the heading.

There are other ways to create a large size heading as well, for instance doing so in the css file. But this doesn’t have as much of an impact in improving search engine rankings and search engine optimization. Such a page can also be relevant to the user but it wouldn’t have the desired result in search engines!

2) Naming of the URL – Most search engines also parse out the name of the URL or the filename of the page.

If you look in the URL of this page, the name that appears is How-to-fool-a-search-engine. Notice also that there are no underscores ( _ ) in the URL, we are using hyphen ( – ). Google & other search engines relate to the hyphen better than the underscore when it comes to indexing keywords. Another thing to note is, connecting words like to, in, for, at etc. are often ignored by search engines. So How-fool-search-engine would have almost the same impact as How-to-fool-a-search-engine. The search engine bots also go by the assumption that the name used in the URL provides credence that the page is based on that topic. You would have also noticed how Google highlights URL words in search results that match the keywords searched for.

How To Fool A Search Engine

Spree Marketing – Digital Marketing Company Pune | SEO Company Pune

3) Alt & Title tags in images – Alt tags assist Google in providing image search results. And, though debatable, it also adds to the keywords used in the page as a whole. While the alt tag should convey what the image is about, you can also consider using your main keyword in the image alt tag. Check the above image again – if you hover your mouse over the image above, you would see the alternative text showing up as “How To Fool A Search Engine”.

4) Meta Tags – Again, make full use of the title and description tags. I have used the title “How To Fool A Search Engine“. The search engine bots expect the meta description to be sufficiently indicative of the content in the body. And if it indeed is, this helps even more!

5) Keywords, of course! So if this page is supposed to be search engine optimized to be visible as a result for the search “How To Fool A Search Engine“, it must contain the keyword “How To Fool A Search Engine”. Not too many times though! Try and count the number of times it appears in this page… Some 3% of the whole content should be good enough!

Want more tips on SEO (Search Engine Optimization)? Get back to me – Puneet Badam – through the comments box below or reach out directly for your SEO requirements to -
Spree MarketingDigital Marketing & SEO Company in Pune
Email - info@spree.marketing Phone +91-9867222648. ATB!


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Content Marketing

How Important Is Content In Online Marketing?

We often get asked -

  • Is Content Marketing important ?
  • How important is the content of the website with regard to Online Marketing?

In addition to all tactics & strategies employed in online marketing, there is one vital thing you need to look forward to first.

You need to be recognized as a leader in your space. And for that to happen, you must be in a position to answer all queries and concerns, objections and doubts about your business.

People are looking for valuable information. That is what they seek and share. Thus, your content has a pivotal role in effective online marketing.

Providing valuable content to people is the key to success in online marketing.

How Important Is Content marketing

So, those who can create killer content & tie it to their business goals have the ability to create online marketing gold. They’re the ones who get it right while others fail.

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