Category Archives: Content Marketing

Content marketing is any marketing that involves the creation and sharing of media and publishing content in order to acquire customers.

7 Secrets To Going Viral On Social Media

While you struggle with finding the best and most efficient ways of tapping the right audience, you can’t ignore social media today. Social Media has the capability to make your content go viral and you can’t ignore it for sure! It is the new-age mode communication where people are more in touch with each other than the real world.

Going Viral On Social Media

Statistics says that in the countries like the USA, every third person is on social media. Worldwide, around 3 Billion people use the social media network, and the number is growing rapidly.

No wonder, marketing managers get allured with the immense potential it carries. Amongst several ways of exploring the power of it, creating a viral marketing campaign is effective and easy.

Viral marketing is a great tool because the impact is exponential.  Do you want to reap the benefits of it? Here are seven secrets that are being practiced by the world’s best brands.

1. Know the audience first

You have to hit point-blank. Don’t expect results by firing indiscriminately while going viral on the social media. The content made viral by you can be effective only when it goes to people who are looking for something similar.

Information about social media behavior, preferences of content, psycho-graphic and demographic mapping creates a logical representation of the target customers. Marketing geeks call it the ‘persona’. When a persona is created by knowing the preferences of the real, potential customers; it becomes more authentic and reliable.

Creating content that matches the likings and preferences of these customers will make a difference.

2. Pick the right social media platform

When you use social media for business promotion, choose the right one. The content you create has to be in tune with it. Twitter, Facebook, Instagram or LinkedIn; all are superb. It depends on your preference, which one to choose.

The nature and temperament are different in case of each platform, and so is the reach. Content that does wonders on Facebook may not be as effective in LinkedIn or vice versa.

3. Content that creates high engagement is the prerequisite

To make effective use of the content on social media, it must keep the readers engaged.  The more engaging it is, the better it is.

Experts say that there are two reasons to make the content interesting. Firstly, it uplifts the ranking. Secondly, it gets re-shared pretty fast. Both aspects are beneficial for your brand, service or product.

4. Don’t forget the visibility aspect

Whether you are a big company or small, going viral on social media platforms will always be rewarding. The only thing is, you need to follow a different approach.

For a small organization, it could be a daunting task to create viral content. Make use of paid ads in this case. It will bring a good thrust to the visibility of your campaign.

While using paid ads, it is important to note that ads must target to influential customers. When they will re-share it, the spread will be enormous.

This is the secret of attaining visibility at lower costs.

5. Make a social media influencer your partner

Yes, it is a good idea! Hire a social media influencer as your partner. You will be amazed to know the effect. The majority of people who make use of a good influencer reap huge benefits.

Since they have a huge following, influencers can act as a strong medium to make your content go viral.

6. Call to action, the success mantra for viral marketing

What is the objective of making all these efforts? You need results. Therefore, media campaigns must guide the readers about what they need to do if they are interested in the brand, service or product?

Only re-sharing the content doesn’t bring any benefit unless it has specific action statement.

7. Grab the attention of media

You launch a campaign on the social media platforms and you may even sponsor it for more traffic. However, it gets a huge boost when the same gets noticed by media. Media news can have a multiplying effect.

Grabbing the attention of media is the key to make your campaign super successful.

In brief, these seven points make your efforts fruitful, and you reap good benefits by going viral on the social media. However, it is furthermore important to develop content that talks to the audience in a unique manner.

Use media analytics tools to measure the effectiveness and performance of the campaign. Tweak and twist your strategy as and when required!

5 Strategies To Make Viral Content

Every month, truckloads of content is posted online. Not every piece of content can be a hit or a sensation, but creating share-worthy content is easier than most think. Every one of us can succeed in creating valuable content for our target audience.

Viral Content

How to succeed in making Viral Content

Firstly, the type of content matters. i.e. We should have a judgment about which type of content will go viral with our target audience – whether it should be intellectual, emotional, cheerful, motivating etc. Some smart strategies need to be adopted which will help you to make your content multiply; create  mass interest and multiple eyeballs. Let’s take a look at these 5 strategies.

  1. Social Media Sharing– People love something that  is attractive. Attractive content includes that which is inspiring, humorous, emotional and motivating as well. Posts which provide  inspiration to achieve bigger goals in life are always loved by people. When something is loved by someone they tend to share that with their friends and closed ones.
  2. Blogging – Writing blogs is easier than you think but what you need to pay heed to is how to achieve share and spread as soon as possible. For blogs, creating valuable content is important as well as maximizing its power by sharing it through multiple media.
  3. Create Relevant Images – We like to spend our precious and busy time on Pinterest and Instagram. Have you ever thought why? Pictures are appealing, easy to consume, and even inspiring. Images stimulate our brains and give us a deeper understanding of anything. Images with big, readable headline text perform well. To create attractive images you can visit Canva.com, a free and easy to use design tool where you can upload your own background as well as text and other visual components to the image. There are also infographic creation softwares available.
  4. Build a feeling of Anticipation – People love looking forward to what will happen next. Anticipation is one of the most highly reported feelings in viral content. Your content posts should be connected in a manner so that they can be linked with each other.
  5. Pay to Play – The fifth step is spend few bucks to promote your best content. Imagine you have written such good content but it is not getting as much attention as it deserves. You need to promote it by spending on sponsored advertising.

Creating great content is a good achievement. After that following the above mentioned strategies will make your content go viral and multiple among your desired audience.

Do you have your own ideas or experiences to share about making viral content? Mention it in the comments box below –

Content Marketing Services

Many of you have heard about content writing but are not really sure whether and how content marketing services are helpful. We will clarify your question in this article.

Benefits of Content Marketing

Content Marketing Services

Content Marketing Services

Firstly, Content Marketing is defined as ‘Marketing that involves the creation, sharing and publishing of media and content to attract a defined target audience – with the intention of achieving a profitable customer action’. In this series we bring to you some statistics about content marketing that will clarify your questions on whether it is useful and to what extent it can help. We have compiled these statistics from a number of independent surveys and researches. Our objective is to create an awareness of the value of content.

You will also eventually see the purpose of writing compelling content once the benefits of content marketing services become clear to you.

Content marketing is taking over the marketing industry

Here is a summary of statistics pertaining to content based on a recent release by Social Pilot.

  • 27 million pieces of content are shared each day
  • 90% of organizations market with content
  • 75% of chief marketing officers agree that content is the future of marketing
  • 55% of brands do not have a dedicated content director
  • 80% of marketers report their organizations are shifting to branded content
  • 72% of marketers consider branded content to be more effective than advertising in a magazine
  • 69% say it is superior to direct email
  • 86% of B2C marketers use content marketing
  • 91% of B2B marketers use content marketing
  • 65% of B2B content marketers say their biggest challenge is producing enough content

 Blogging creates more traffic and more leads

  • Each month, 350 million people read blogs.
  • Blogs give sites 435% more indexed pages and 97% more indexed links
  • 37% of marketers say blogs are the most valuable content type for marketing
  • Companies that blog 15+ times a month get 5 times more traffic than companies that don’t blog
  • Companies with an active blog report 97% more leads

 Content fuels our social web

  • Content from reputable sources is most shared
  • 90% of users listen to recommendations shared by friends.
  • 73% of all industry specific twitter posts include content sharing
  • 99% of people who share via social networks are sharing via multiple platforms
  • Clicks from shared content are 5 times more likely to result in a purchase
  • 87% of B2B marketers use social media to distribute content
  • 34% of marketers have generated leads on twitter
  • 80% of users prefer to connect with brands on facebook
  • 58% of consumers trust editorial content
  • People want to be in control of the content they receive – 86% skip TV ads, 44% of direct email is never opened, 91% people unsubscribe from a mailing list they previously subscribed to.

Visual content captures consumers

  • 90% of the information that comes to the brain is visual
  • Articles with images get 94% more views than those without
  • 40% of people respond better to visual inforation than text
  • 46% of people say a website’s design is the #1 criterion for deciding the credibility of the company
  • Posts with videos attract 3 times as many inbound links than plain text posts
  • In a custom council study, 62% of respondents reported using video in their content marketing
  • 75% of smartphone users watch video on their phones, 26% of them use video at least once a day

Content marketing services that generate leads

  • Content creation was ranked as the single most effective SEO tactic by 53% people
  • 57% of B2B businesses say SEO has the biggest impact on lead generation.
  • Conversion rates are 105% higher for consumers who interact with ratings and product reviews
  • 60% of consumers feel more positive about a company after reading custom content on its site Consumers who received email marketing spend 83% more when shopping
  • Organic search leads have a 15% close rate while outbound marketing leads have a 1.7% close rate

Investing in content marketing services is critical to business

  • Marketers spend nearly 1/3rd of their budget on content marketing
  • 54% of marketers say they will increase their content marketing spending in the next 12 months Content marketing costs 62% less than traditional marketing
  • Content marketing generates at least 3 times more leads than traditional marketing for the same amount spent
  • $120 billion was spent on content marketing, video & social media last year
  • 55% of B2C marketers plan to increase their investment in branded content
  • Social media advertising spend will touch $9 billion by 2015
Content Marketing & SEO

Content Marketing Services + SEO Services = Increase Your Business!

We hope you liked this post on Benefits of Content Marketing and can now see the business significance of availing Content Marketing Services especially original, relevant & compelling content. Do share your queries & experiences through the comments box below.

Contact Spree Marketing directly for SEO Services and Content Marketing Services.
Write to us or Call +91-8976996636.