Category Archives: Content Marketing

Content marketing is any marketing that involves the creation and sharing of media and publishing content in order to acquire customers.

How To Master Content Writing

“Man is a social animal.” It has been a famous fact for centuries now but the quote was taken to another level in this century with the rise of the World Wide Web and social media platforms. Parallel to the growth of social media rose content writing. Though nearly everyone is acquainted with the words “content writing” many understand only a part of the vast field. In the simplest words, content writing is the technique of writing used for websites, pages and blogs to attract targeted readers by writing subject specific topics. The science seems easy, the art here doable and the technique looks simple but the skill-set is in fact not as easy as it looks on the surface.

Content writing is intricately interwined with the art of marketing. It is marketing on a digital platform in a way that the blogs are focused on the product at hand. The content included is not just to initiate unilateral speech or monologue but to create a platform for indulges, dialogues, and interests. Writing, whether for a novel, or for a newspaper or for a website, at the end of the day is a skill and not everyone is gifted. Additionally, there are quite a few pointers that are missed by amateurs, and sometimes even professionals, while writing digital marketing content. But a few rules and quick tips on the side never hurt anybody.

master content writing

Here are a few tips to help you master the art of content writing:

Make it conversational.

Content writing is conversational. Unlike most writing platforms content writing is not just supposed to voice out ideas but demands equal involvement and intrigue from the readers. A good content writer will ensure that the writing is not a 10 mins monotonous rant on a particular topic. Even while marketing out an idea the writing should initiate a silent conversation with the readers not just selling out the digital content but also inviting their requirements. If anything this will make sure your comment section is never empty.

Make it vibrant.

Here vibrant doesn’t denote a colorful webpage. That’s the web designer’s job. Content writing is targeted towards a particular wing of readers but this does not mean that impressing the focused crowd would require the same style of writing. A content writer is required to be able to write on various platforms and topics with a different objective for all the write-ups. The best way to catch up on different styles of writing and the trendy lingo attached with the piece is to read up on a variety of blogs focused on various types of digital marketing.

Do your research.

Gone are the days when a blank page was good enough to start. If you’re a good writer ideas will pour right out, but if you want to become a great content writer a preliminary research as easy as a google search is important for a good write-up. It will be very difficult to master content writing without a fundamental knowledge of the content itself. This said it is additionally beneficial to even read out of topic sometimes to avoid monotonous turns on the content and build up on your topic from there.

Focus and attention on the object.

It is true that reading up different blogs on or off topic help immensely with ideas but it is essential that this shouldn’t distract your write-up. A content writer should not steam out and lose the objective of the write-up. Writing anywhere, on any platform whether an essay, para or even a simple line has an aim and the most important thing to remember is that your writing needs to consistently keep together this aim. The end reward is that this keeps the attention of the reader intact and they’ll be able to better resonate with your digital content.

Originality

This goes without saying- Make your content original. There is a high chance that similar products, pages and services have already been digit- marketed by various other websites and content writers. And there is a high chance that the reader has probably already read up the same things. The only thing that will make the reader interested at this point is uniqueness. Each content writer has a unique voice and instead of repeating the same research you read, try to make your content original from the very first line.

Use the diversity in social media.

Social media is not just limited to written communication. There are platforms such as youtube, Instagram, vine, tumblr etc. which act as an endless resource and aid while getting ideas. A content writer doesn’t just have to be a talented writer but also a smart idea picker. Ideas surround you everywhere and you have to know how to incorporate the same to master content writing.

Search Engine Optimize

Search engine optimization is one of the life-savior techniques for content writers and digital marketers all over the web. At the same time it is also one of the biggest challenges that content writers face. The catch is to strike enough balance between the write-ups to be optimized enough to show up as a related search and for them to be non-repetitive and redundant. To master content writing it is essential that the writer has enough content to appeal to the average reader and enough skill to match up the search algorithms online.

Make your presence felt.

The purpose of this trick is not just to master content writing but to master product marketing. At the end of the day whether you’re in sales or advertising or social media management the art of content writing goes a long way in making your presence heavy on the web. Build your style of writing and mix it up with the ideas you get every day. Readers are getting aware by the minute and so are digital marketers. They are on a look out for new content writers who learn on the go and adapt with each write-up.

7 Secrets To Going Viral On Social Media

While you struggle with finding the best and most efficient ways of tapping the right audience, you can’t ignore social media today. Social Media has the capability to make your content go viral and you can’t ignore it for sure! It is the new-age mode communication where people are more in touch with each other than the real world.

Going Viral On Social Media

Statistics says that in the countries like the USA, every third person is on social media. Worldwide, around 3 Billion people use the social media network, and the number is growing rapidly.

No wonder, marketing managers get allured with the immense potential it carries. Amongst several ways of exploring the power of it, creating a viral marketing campaign is effective and easy.

Viral marketing is a great tool because the impact is exponential.  Do you want to reap the benefits of it? Here are seven secrets that are being practiced by the world’s best brands.

1. Know the audience first

You have to hit point-blank. Don’t expect results by firing indiscriminately while going viral on the social media. The content made viral by you can be effective only when it goes to people who are looking for something similar.

Information about social media behavior, preferences of content, psycho-graphic and demographic mapping creates a logical representation of the target customers. Marketing geeks call it the ‘persona’. When a persona is created by knowing the preferences of the real, potential customers; it becomes more authentic and reliable.

Creating content that matches the likings and preferences of these customers will make a difference.

2. Pick the right social media platform

When you use social media for business promotion, choose the right one. The content you create has to be in tune with it. Twitter, Facebook, Instagram or LinkedIn; all are superb. It depends on your preference, which one to choose.

The nature and temperament are different in case of each platform, and so is the reach. Content that does wonders on Facebook may not be as effective in LinkedIn or vice versa.

3. Content that creates high engagement is the prerequisite

To make effective use of the content on social media, it must keep the readers engaged.  The more engaging it is, the better it is.

Experts say that there are two reasons to make the content interesting. Firstly, it uplifts the ranking. Secondly, it gets re-shared pretty fast. Both aspects are beneficial for your brand, service or product.

4. Don’t forget the visibility aspect

Whether you are a big company or small, going viral on social media platforms will always be rewarding. The only thing is, you need to follow a different approach.

For a small organization, it could be a daunting task to create viral content. Make use of paid ads in this case. It will bring a good thrust to the visibility of your campaign.

While using paid ads, it is important to note that ads must target to influential customers. When they will re-share it, the spread will be enormous.

This is the secret of attaining visibility at lower costs.

5. Make a social media influencer your partner

Yes, it is a good idea! Hire a social media influencer as your partner. You will be amazed to know the effect. The majority of people who make use of a good influencer reap huge benefits.

Since they have a huge following, influencers can act as a strong medium to make your content go viral.

6. Call to action, the success mantra for viral marketing

What is the objective of making all these efforts? You need results. Therefore, media campaigns must guide the readers about what they need to do if they are interested in the brand, service or product?

Only re-sharing the content doesn’t bring any benefit unless it has specific action statement.

7. Grab the attention of media

You launch a campaign on the social media platforms and you may even sponsor it for more traffic. However, it gets a huge boost when the same gets noticed by media. Media news can have a multiplying effect.

Grabbing the attention of media is the key to make your campaign super successful.

In brief, these seven points make your efforts fruitful, and you reap good benefits by going viral on the social media. However, it is furthermore important to develop content that talks to the audience in a unique manner.

Use media analytics tools to measure the effectiveness and performance of the campaign. Tweak and twist your strategy as and when required!

5 Strategies To Make Viral Content

Every month, truckloads of content is posted online. Not every piece of content can be a hit or a sensation, but creating share-worthy content is easier than most think. Every one of us can succeed in creating valuable content for our target audience.

Viral Content

How to succeed in making Viral Content

Firstly, the type of content matters. i.e. We should have a judgment about which type of content will go viral with our target audience – whether it should be intellectual, emotional, cheerful, motivating etc. Some smart strategies need to be adopted which will help you to make your content multiply; create  mass interest and multiple eyeballs. Let’s take a look at these 5 strategies.

  1. Social Media Sharing– People love something that  is attractive. Attractive content includes that which is inspiring, humorous, emotional and motivating as well. Posts which provide  inspiration to achieve bigger goals in life are always loved by people. When something is loved by someone they tend to share that with their friends and closed ones.
  2. Blogging – Writing blogs is easier than you think but what you need to pay heed to is how to achieve share and spread as soon as possible. For blogs, creating valuable content is important as well as maximizing its power by sharing it through multiple media.
  3. Create Relevant Images – We like to spend our precious and busy time on Pinterest and Instagram. Have you ever thought why? Pictures are appealing, easy to consume, and even inspiring. Images stimulate our brains and give us a deeper understanding of anything. Images with big, readable headline text perform well. To create attractive images you can visit Canva.com, a free and easy to use design tool where you can upload your own background as well as text and other visual components to the image. There are also infographic creation softwares available.
  4. Build a feeling of Anticipation – People love looking forward to what will happen next. Anticipation is one of the most highly reported feelings in viral content. Your content posts should be connected in a manner so that they can be linked with each other.
  5. Pay to Play – The fifth step is spend few bucks to promote your best content. Imagine you have written such good content but it is not getting as much attention as it deserves. You need to promote it by spending on sponsored advertising.

Creating great content is a good achievement. After that following the above mentioned strategies will make your content go viral and multiple among your desired audience.

Do you have your own ideas or experiences to share about making viral content? Mention it in the comments box below –