Pay Per Click

Category Archives: Pay Per Click

Pay per click (also called cost per click) is an internet advertising model defined simply as “the amount spent to get an advertisement clicked.”

Pay Per Click

Search Engine Marketing

Search engine marketing (SEM) is about getting your online advertisements to show up on search engines when potential customers look for products or services you offer. Good SEM leads to more traffic, conversions and sales on your site!

We, at Spree Marketing have a great deal of expertise to understand your business and design the right marketing strategy to suit your requirements. Moreover, our attractive compensation package coupled with result-generation translates into a great value-for-money proposition for our clients!

Search Engine Marketing

Search Engine Marketing

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Pay Per Click

Pay Per Click – A New Model Of Attracting Visitors

PPC is a model of attracting clients towards your website.

This helps you to:

  • Increase your visibility
  • Create an easy awareness platform for you
  • Generate sales

Under this model advertisers paysonly when someone clicks on the ad. PPC ads are shown on websites or search engine results. This module works on a simple relation between keywords (related to your line of business) & the amount you are willing to pay for a click.

The target market, keyword & bid are the main components of PPC.

Pay-per-click is calculated by dividing the advertising cost by the number of clicks generated by an advertisement. The basic formula is:

Pay-per-click = Advertising cost / Ads clicked

 

Pay Per Click

Pay Per Click

Well managed and optimized PPC campaigns can be considered a cost-effective form of advertising.  Unlike traditional forms of advertising, PPC is designed to reach individual site visitors who have already expressed interest in a product or service offer by selecting and clicking on specific advertisements.

PPC ads benefit your business by:

  • Reaching out to a maximum number of potential audience. Targeting can be done at point level thereby enhancing the possibility of reaching to the correct audience. Additional traffic can be sent to your website, expanding your online visibility and helping you establish your company as a leader in your industry.
  • Speed to Market. Unlike organic SEO, PPC ads can be launched quickly, bringing in targeted traffic and qualified leads to your website.
  • Highly-targeted website traffic – Assigning different ad copies for specific keywords and demographics can dramatically increase the quality of website traffic.  PPC ads can be scheduled to run during the best sales periods and in specific geographic regions.
  • Maximize the return on your marketing investment – Because you pay for PPC only when an ad is clicked, it’s easy to manage costs, track conversions, and determine your ROI.  Cost-per-conversions are valuable when comparing your PPC campaign ROI against other marketing tactics.  Data is reported accurately and correctly and campaign results can be tracked extensively.

 

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Pay Per Click

How Landing Pages Help

Landing page experience refers to how good we think someone’s experience will be when they get to your landing page (the web page they end up on after clicking your ad).

Every time someone does a search that triggers an ad that competes in an auction, Google calculates an Ad Rank. This calculation incorporates your bid, auction-time measurements of expected CTR, ad relevance, landing page experience, and other factors.

A major factor of this calculation is the quality of your landing page: How relevant is your landing page to the Ad copy test? Another big help is if the headline on your landing page matches closely with that of the Ad Copy.

The AdWords system visits and evaluates landing pages on a regular basis. If you’ve made significant changes to improve your landing page experience, it could lead to higher ad quality (and higher Ad Rank) over time. Ads with higher quality scores are associated with lower top of page bid estimates. That means it’s easier for your ad to show towards the top if it is of higher quality.

Go through this video to understand more:

 

 

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