Category Archives: Pay Per Click

Pay per click (also called cost per click) is an internet advertising model defined simply as “the amount spent to get an advertisement clicked.”

7 Steps to approach PPC Ads

Out of several Digital Marketing strategies, PPC Ads or Pay-per-click search advertising is a commonly sought after advertising technique with a common perception that it achieves sales.

However is it really that easy? Let us look at some Challenges for Google Search PPC Ads

Challenge 1 >> PPC ads achieving very low click-through rates

You have set up your PPC Ads Campaign with a big bang but are getting very few clicks!

The reasons can be anything from:

  1. Not using a Call To Action in the Ad Copy
  2. Ad Copy not inviting or attractive enough
  3. Ad copy does not convey clearly
  4. The bid is too less and the ad is hardly shown at all i.e. very few impressions.
  5. Keyword research is improper so your ad is showing for incorrect keywords
  6. Negative keywords are not used which again means irrelevant searches may be showing your ad.
  7. Other targeting methods like Geographic, Demographic, Device, Time is off the mark.
  8. The quality score is poor i.e. Landing page is not relevant to the ad & keywords

Even if you get the above right, experts say that in the extreme competitive scenario today, it is very unlikely you would achieve more than 5% percent click-through rate (CTR).

Unfortunately, not many people achieve this magic figure. With poorly planned and inaccurate campaigns,  majority of advertisers get stuck around 0.5 to 1 percent which is pretty low.

Challenge 2 >> Conversion rate is pathetic

Sometimes, there are a good number of clicks and a high CTR is achieved by making attractive ad copies and increasing the bids. But there is hardly any purchase. Thus, you end up paying a sizeable amount without getting any business.

Again the reasons can be anything from:

  1. The landing page is irrelevant or does not suitable convey the service offered
  2. The landing page does not instruct the user how to make a purchase or does not contain contact details or provide a form to generate leads.
  3. Showing for irrelevant keywords can also be the reason as mentioned above

ppc ads

Has your previous experience in  PPC Ads not given you the results you wanted and you feel there are too many challenges and issues?

Not exactly –  PPC Ads can be a real value proposition to achieve sales and profits if done correctly, with the right targeting, the right kind of landing pages, the right budgets & appropriate analysis of metrics.

Here are the 7 steps to approach PPC Ads:

  1. You can start with a nominal investment initially. You can decide about the maximum money to be spent on PPC but make sure it is a reasonable amount.  Too less of a spend, and you may not get any impressions at all!
  2. Make an appropriate ad design with Call To Action (CTA).  Use facilities like phone extension, sitelink extensions and display URLs to enhance clarity and attractiveness of the ad.
  3. The Landing page is very important because it must contain content relevant to the search term, relevant to the keywords and look inviting to the user.
  4. A form to generate leads & contact details is a must on every landing page. If you are using it for direct sales, it should showcase your product with easy instructions to buy/ add to cart.
  5. Use the right negative keywords – Many companies run PPC ads only to discover that the clicks achieved were from users looking for jobs in the company and not potential customers who wanted to hire the company’s services. In such a scenario, words like career, job, resume etc. can be used as negatives to filter out irrelevant traffic.
  6. Run PPC ads with a combination of Google remarketing ads. So users who left the site for whatever reason can still be chased. Very often, that chase is very convincing and instrumental in finally achieving a sale.
  7. PPC gives a worldwide exposure to you. Since you can reach any customer around the world, the potential is unlimited. To grab the attention of local consumers, you can alter the PPC campaign accordingly. Thus, you have a highly flexible tool in hand.

If you compare  with organic SEO, then PPC ads can be extremely effective in bringing a faster response. However, they are not interchangeable. Rather, PPC and Organic SEO should be used jointly to make your products and services effective and visible.

It is very much important that you hire the services of  a seasoned PPC Ads consultant to overcome the situation.

 Spree Marketing is one of the leading solution providers in PPC Ads

When you need help to make PPC ads effective, call a seasoned company like Spree Marketing and take the first step towards achieving your goals.

Search Engine Marketing

Search engine marketing (SEM) is about getting your online advertisements to show up on search engines when potential customers look for products or services you offer. Good SEM leads to more traffic, conversions and sales on your site!

We, at Spree Marketing have a great deal of expertise to understand your business and design the right digital marketing strategy to suit your requirements. Moreover, our attractive compensation package coupled with result-generation translates into a great value-for-money proposition for our clients!

Search Engine Marketing

Search Engine Marketing

Pay Per Click Model Of Attracting Visitors

Pay Per Click is a model of attracting clients towards your website.

This helps you to:

  • Increase your visibility
  • Create an easy awareness platform for you
  • Generate sales

Under this model advertisers pay only when someone clicks on the ad. PPC ads are shown on websites or search engine results. This module works on a simple relation between keywords (related to your line of business) & the amount you are willing to pay for a click.

The target market, keyword & bid are the main components of PPC.

Pay-per-click is calculated by dividing the advertising cost by the number of clicks generated by an advertisement. The basic formula is:

Pay-per-click = Advertising cost / Ads clicked

 

Pay Per Click Ads

Pay Per Click

Well managed and optimized PPC campaigns can be considered a cost-effective form of advertising.  Unlike traditional forms of advertising, PPC is designed to reach individual site visitors who have already expressed interest in a product or service offer by selecting and clicking on specific advertisements.

Pay Per Click ads benefit your business by:

  • Reaching out to a maximum number of potential audience. Targeting can be done at point level thereby enhancing the possibility of reaching to the correct audience. Additional traffic can be sent to your website, expanding your online visibility and helping you establish your company as a leader in your industry.
  • Speed to Market. Unlike organic SEO, PPC ads can be launched quickly, bringing in targeted traffic and qualified leads to your website.
  • Highly-targeted website traffic – Assigning different ad copies for specific keywords and demographics can dramatically increase the quality of website traffic.  PPC ads can be scheduled to run during the best sales periods and in specific geographic regions.
  • Maximize the return on your marketing investment – Because you pay for PPC only when an ad is clicked, it’s easy to manage costs, track conversions, and determine your ROI.  Cost-per-conversions are valuable when comparing your PPC campaign ROI against other marketing tactics.  Data is reported accurately and correctly and campaign results can be tracked extensively.