Category Archives: SEO

The process of improving the ranking of a website on web search engines.

Today, learn how CTR [Click Through Rate] impacts your SEO

Have you ever observed that better CTR i.e. greater traffic to your website leads to better organic search results? In case you have run PPC Ads, you may have noticed this.

CTR Impacts SEO

Let’s check out the following scenarios on how CTR impacts SEO

Scenario 1>>

You may have written a nice article and published it on your blog. Now you need to find out where does it stand in the search results.

As an example let’s consider you searched for “content marketing services in Pune”. And, you found the relevant blog is  lagging behind on the 2nd page of search results.

Now tweet the link to your followers/ post on FB & Linkedin and search again the next day. And you will be surprised to see it in the top 3 results for content marketing services in Pune.

It’s likely many of your followers clicked the link and the increased CTR resulted in improved rankings!

Scenario 2>>

Have you searched for your own site’s keyword and clicked on it? If you do this regularly, you may find the organic ranking improves as well. You can also ask your friends to search and click.

Of course, this will be regarded as black hat so don’t rely on it forever. Try it just for this experiment.

Scenario 3>>

As mentioned earlier, the PPC ads you run increase the CTR and end up also have an impact on the SEO as well.

So, we see here, it’s not just On-page optimization and Off-page optimization, but CTR as well. also impacts your SEO

Why does CTR impact your SEO?

Understandably, when a user searches for a keyword and clicks your URL, Google determines that the particular webpage is relevant to that search.

When more such searches and clicks happen, your site is sure to be promoted in rankings by Google.

How can you take advantage of this to increase search rankings?

The Meta Title and Meta Description are immediately noticeable in search results so make sure they are most optimized.

  • Keep your title 50-65 characters
  • Keep your description 140-155 characters.
  • Ensure relevant content in the meta tags e.g. include the keywords
  • Use a title that will attract the reader’s attention.

Do you want to more tips on how you can safely increase your CTR and your rankings? Reach out to Spree Marketing today!

SEO for WordPress Websites using Yoast

Almost every business organization has a website. New companies first think seriously about a website & SEO even before the inception of the company. WordPress is a highly popular platform to build websites and here we are discussing how to improve SEO for WordPress Websites using Yoast.

Companies reserve a budget for creating and maintaining a website. This is because the necessity of a website has been realized and accepted even by the most adamant and conventional business people. One just has to change as per times and having a website for an organization is one example. Even individuals, especially professionals have their own websites these days.

how to get high serp

The Google search result is important!

Everyone has realised the factor Google plays in making or breaking a business. Higher rankings mean more leads, more credibility and more sales!

It has become a common practice to write blogs on websites. These blogs promote the cause of the company in a number of ways; they are highly informative. They not only include information about the structure of the organization, the products, new additions etc. but also draw customers towards their websites by employing SEO strategies.

SEO is an important aspect of web content. SEO or Search Engine Optimization techniques play a role in ranking a website at a higher position on search engines like Google, Bing or Yahoo. It will not be an exaggeration to say that there is a deadly virtual struggle among competitors to reach the highest position on the search engine list and businessmen do not hesitate to employ every possible means of increasing their SEO.

What is Yoast & how does it help in SEO for WordPress Websites?

WordPress being the most popular CMS platform, has a number of SEO-friendly plugins. Again, the most popular SEO plugin is Yoast. It can create wonders for your search engine rankings if you know how to make the best use of it. SEO for WordPress Websites using Yoast as a guideline is a must learn technique to ensure your WordPress website pages & blogs are optimized to maximum potential!

Writing web content – A different skill

Writing articles for newspapers, for magazines or for academic journals all have their own norms. The norms are decided according to the purpose of the article, the readers and their expectations and interests etc. Similarly web content writing has its own norms that decide the quality and standard of the articles or blogs. In order to make the content suitable for websites and social media, there are certain guidelines that must be followed. In addition, the kind of language, sentence structures, diction, style and all other aspects of writing have to be adapted to suit website norms. Hence, it is necessary for writers to acquire a set of new skills when they take up web content writing.

The basic aim of web content is marketing. Hence, the language has to be persuasive, reinforced by strong phrases that create an immediate impact. The impact of content is of prime importance even more than the informative part. A blog that has an immediate and strong impact on the reader and that has the ability to top the list in a search engines is considered to be ideal. In this aspect, Yoast serves as a comprehensive solution to all onsite SEO needs.

SEO for WordPress Websites by Yoast provides a checklist for refining blog content to suit modern SEO standards. In fact, Yoast gives two checklists related to the two key aspects of web content, viz. Keywords and Readability.

The Yoast Keywords Checklist

Keywords are signal words. They are the words that an individual types into the search box of a search engine when he is in search of related information. Keywords drive the targeted web traffic to your website; hence they are a very important aspect of web content. In fact, keywords are the key aspects of content. Using the right number of keywords at the right places can serve the desired purpose at no extra costs. The success of a website and its ranking relies to a great extent upon appropriate use of keywords.

seo for wordpress websites keyword check

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Using keywords as per Yoast guidelines

  • The keyword must appear in the first paragraph of the article. The keyword is directly related to the topic of the blog. If a keyword appears after a couple of paragraphs, the attention of the readers will not be attracted towards it. The search engine bots also take this into consideration – The keyword appearing in the first paragraph is a signal that reflects the theme of the article. A keyword must ideally appear in the title and also in the first paragraph.
  • The density of keywords must be appropriate. Density is the percentage of the number of times a keyword appears on the page and the total number of words on that page. Ideally the density must be 2 to 3%. You are likely to incur an over-optimization penalty if the density percentage is very high. Using keywords more number of times is not an indication of the best use of keywords. In fact, keywords must appear to be integral part of the content and appear at natural junctures. They must not appear like added patches.
  • Ideal positions of keywords are specified. Key words must appear at the beginning of the article, end of the article, in the permalink, H1 tag, H2 tag and in the anchor text of relevant images.
  • The Meta description must contain the focus keyword. Although meta data does not appear on the page, key words in meta descriptions must be used competitively.
  • Key words can be used in sub-headings in the article. This is  a factor from the SEO angle and is certainly beneficial. At least one sub-heading must contain the keyword.
  • The images must be relevant to the focus keywords. – Use at least one image and ensure the alt tag of the image contains the main keyword.
  • The article must contain minimum 300 words. Falling too short of this limit is not recommended.
  • The focus key word MUST appear in the URL of the page. This is a very important factor that directs and channelizes engine search.

The Yoast Readability Checklist

This entire generation is not much inclined to read, read text books, newspapers, books, magazines or read any kind of content for that matter, including web content. In addition, if the content is presented in a difficult to read format, it reduces the chances of being read by a visitor. If valuable web content goes unread, its very purpose will be defeated. Search Engines like Google feel this way too. Hence, Yoast has provided a useful checklist to examine the readability of web content which improves the SEO of WordPress Websites.

seo for wordpress websites readability check

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  • Sentences must essentially be short.
  • Simple words must be used – So that they are easily understood by laymen. No one cares to refer to a dictionary even if it is there in the same device they are using, just for the sake of a word here and there. One cannot blame the generation; one should rather understand its characteristics and adjust the content.
  • A paragraph should ideally contain approximately 150 words. A big paragraph with no breaks looks too texty and becomes unreadable.
  • A paragraph must have unity. It means that each sentence in the paragraph must be related to the same topic.
  • A paragraph must be cohesive and coherent. The sentences must follow each other smoothly, with linking words that link the sentences in the paragraph together in a logical and chronological manner. Around 30% linking or transition words are recommended within a paragraph.
  • The active voice is preferred and the use of the passive voice is not preferred. More specifically, use the active voice instead of passive.  Active voice directly addresses the readers and helps to connect with them on a personal level. It may not be possible to use the active voice throughout; about 10% sentences in the passive voice are acceptable.
  • Avoid using the same words repeatedly. Also do not repeat sentence structures. Do not begin several sentences with the same word, phrase or grammatical element, particularly in consecutive sentences. Any kind of repetition creates a monotonous effect. There must be sufficient variety in diction, style, sentence structures and tone.
  • The length of the sentences is also important. Sentences with 20 words are considered to be good. They should not contain too few or too many words. Long and meandering sentences with several transition words within are confusing. Readers lose track and fail to make sense.

The Flesch – Kincaid readability tests in Yoast SEO for WordPress Websites

The Yoast plugin makes use of the Flesch test for readability in its plugin.

Readability refers to the ease with which a reader can read and understand the meaning of the text. This test calculates the reading ease level of a text. The score in this test should be 7 to 8 if the text is extremely readable. This test calculates readability on the basis of sentence length and number of syllables.

Readability Ease or RE should be higher, indicating the ease with which a text can be read.

RE is based on ASL that is Average Sentence Length and ASW or the Average number of Words per Syllable. RE ranges from 0-100.

The structure of the text 

One thing that most blog writers neglect is the structure of the entire text. just as the structure of a single sentence, a single paragraph is significant, the text is a combination of these sub-structures and must possess its own outlined structure. The body of the text contains a number of ideas the crucial part is the arrangement of the ideas or information. A haphazard combination of ideas will hamper the meaning. The ideas or information must be systematically organized. Similar topics should be brought together. One topic or theme must lead to the next. Reserve one paragraph for each new idea.

Leave some white space to separate paragraphs. Do not leave white space randomly. The visual aspect complements words and sentences.

Ordering can be logical, (cause-effect), chronological (old-new), didactic (easy-hard) or thematic (based on themes).

A writer who has good command over English language can develop the skill and art of blog and web content writing. It is necessary to understand the mode, the technology, the spirit of the new age that revolves around mobile devices and is engaged in online transactions for a major part of the waking hours. So writers must wake up, shake themselves and be prepared to adapt to new styles and new norms.

Your Action Item

If you’ve liked this blog on SEO for WordPress Websites, share it on your social media. Following these tips will surely assist in improving your SEO.

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How will Possum and Penguin 4.0 impact your SEO strategy?

Possum and Penguin 4.0 are ‘the happening thing’ in the SEO world. Every SEO company is supposed to alter their SEO Strategy with respect to Google’s changes, and it isn’t a minuscule task for sure. First of all, you need to figure out which of these updates are impacting the websites you impart SEO services for. Are you supposed to change the local packs only or revamp the back link profile? Or are you supposed to modify the way you write content?

You will get a knack for it as you continue reading this article.

seo strategy

What is Possum and how will it affect SEO Strategy?

Google did several changes in the local rankings recently and collectively named it Possum. The naming convention is very much in line with Google’s fascination of using animal names for SEO updates.

According to the details released by Google, the new update won’t penalize the website pages. Rather, it will filter the previous listings. In short, Google has tweaked the local ranking algorithm.

  • Now location plays a critical role in ranking. Over the period, Google has become quite confident about the location tracking information. Hence, the search engine results would differ based on the physical location. It is the reason; the listing may disappear if the specific geo-location setting is different.
  • Even if the business is situated out of the physical city, it gets a boost in the ranking. For businesses  out of the targeted city search,  it was very difficult to compete with local listings. Now the situation is different.
  • Duplicate name and addresses in local search will also get filtered. Google hates duplicate content. Hence, it removes it from the listing. Earlier it wasn’t applicable to local search.
  •  You need to do a few things to convince Google about the relevance and uniqueness of your listing. Always provide accurate and unique business information. Also, make use of high-quality videos or images abundantly. It is quite helpful if your customers leave Google reviews. You should list the business in as many local directories as possible. However, don’t forget to validate and proofread the information.
  • Experts say that long tail keywords get importance now. Yes, it is very true! Now you will find variation in the local search results by adding or removing words from the search keyword. It is more visible when you use long tail keywords. Just to give you an example, “best Hyderabadi biryani” and “best Hyderabadi biryani in Secunderabad” may get different search results.

Since you know about the changes brought to the local search by Possum, let us reveal a few secrets in SEO listing. If you think that there is no change in the positioning of your website in local search results, then you should be watchful for fluctuations only. In case, the result is omitted by Google; then you should add complete demographic details to localize it well.

What is Penguin 4.0 all about?

Official Google Update Penguin 4.0 is related to all websites, without any exception! You must be thinking that how it is categorically different from the earlier updates? Why is there so much Gung-Ho about it if it is just a Google algorithm update?

Are there any penalty risk factors? If yes, then what is the recovery SEO strategy in case you are penalized?

First of all, let’s find out the answer for a question which is worth dwelling over. Has it been fully rolled out? What does Google say all about it? To your surprise, Google hasn’t said anything about it in the official forum even a month after the roll-out. May be because Penguin 4.0 is a real-time update which means that it is always in an update mode! It will be applied bit by bit as indexes get updated.  Therefore, it is suggested that one should have a close eye on the ranking. Watch out for fluctuations.

Is it strikingly different?

You may not realize it, but the difference is quite visible indeed. Now, there is no need of waiting for months to recover from a penalty, in case you get penalized. Since the data update is real-time, you see the change fairly fast. SEO Experts say that the change takes place as soon as Google re-indexes or re-crawls the page.

Forget about site level penalties

You will be surprised to know that Penguin 4.0 is far more granular than its predecessors. So, forget about website level penalties because of one or two pages. Now, you have webpage wise penalties which will not hamper the ranking of the rest of the web.

Is it still hazardous?

Well, the fundamental objective of Penguin 4.0 is to bring discipline and refine SEO ranking further. Therefore, the hazards are similar.

  • Paid links or links from so-called ‘spammy’ websites are still under scrutiny.
  • Links coming from “topically irrelevant” websites are also on the radar.
  • Links from websites created purely for link building.
  • Links from an anchor text which is over-optimized.

Your SEO strategy should be to stay careful about penalty risks and run a Penguin Audit frequently

Since Penguin uses several factors to determine spammy links, SEO experts should have a clear idea of it. They should get rid of harmful links. Remember, action as well as recovery both are very fast now! You will be penalized immediately and you can recover with the same speed. Penguin can strike any moment. Therefore, you should be alert always.  Look at the ranking regularly. Check the search results by giving random keywords. Tackling the new update is easy. Just make sure your SEO strategy is to strike the nail on the head, that’s it!