Category Archives: Social Media Marketing

Social media marketing is the process of gaining website traffic or attention through social media sites.

How to get more followers on Instagram

Everyone wants pretty pictures, trendy backgrounds, compliments for comments and a good number of followers on Instagram. The social media platform became a rage the very moment it was released and the popularity still grows strong. While managing your profile is pretty much in your own hands, it is gathering a huge following on the app that’s the tricky part. But for a lot of professionals and entrepreneurs this becomes an important aspect of using the application to establish a social media presence. Yet the question remains- How does one get more Instagram followers?

instagram-followers

Get Inspired-

The amount of research that goes behind artistic ideas should never be undermined. This does not mean that you duplicate the presentation or profile idea but instead use those to know what works and where you can be unique yourself. Instagram followers are out looking for inspiring ideas but you need that mind-set to develop your own page idea fundamentally.

Conform or rebel-

Being distinct has always been thought of as demanded traits but the world of Instagram is not that confined. Instagram offers an “explore” option that is customized according to each user and your main goal while scoring more followers is to end up in this section of potential followers. The best way to achieve this is to strike a perfect balance between conforming to ideas, the social drift and keeping your distinct identity alive.

Genuiness-

Be authentic! This can never be stressed enough. While you’re establishing or widening your social media presence you cannot be spurious. Real followers are looking for real brands, inventiveness and creative expression and you cannot do that by posing to be something you are not. Get yourself a niche and vibe with people who belong to that niche.

Tag it right-

Being quirky and rare gets you an individual presence but there are certain things that you have to conform to- like trends and tags that will get you in the limelight. Hashtags gained extreme popularity thanks to Instagram and you could lengthen your followers list by using multiple popular hashtags and ranking high on the recommendations list.

Giveaways-

A very recent and infallible way of increasing Instagram followers is through giveaways. Instagram stars keep their fans or followers engaged by giving away lots and lots of freebies and gifts. Additionally, you could keep an interactive follower base by creating various quizzes followed by little awards and presents. Although social media is huge, endless and ever evolving there are certain things that standard for all kinds of people in any part of the world.

Get in touch-

The Instagram stars and trending brands that you see get a lot of ideas by following and keeping in touch with other similar trend setters and in most cases with their followers as well. Be vigilant about what reviews, comments and suggestions you get from your already existing followers and own up to it. When you know what it is that your followers are looking for, you’ll be able to not just keep the existing ones but also gain popularity in potential and even the most surprising places.

7 Secrets To Going Viral On Social Media

While you struggle with finding the best and most efficient ways of tapping the right audience, you can’t ignore social media today. Social Media has the capability to make your content go viral and you can’t ignore it for sure! It is the new-age mode communication where people are more in touch with each other than the real world.

Going Viral On Social Media

Statistics says that in the countries like the USA, every third person is on social media. Worldwide, around 3 Billion people use the social media network, and the number is growing rapidly.

No wonder, marketing managers get allured with the immense potential it carries. Amongst several ways of exploring the power of it, creating a viral marketing campaign is effective and easy.

Viral marketing is a great tool because the impact is exponential.  Do you want to reap the benefits of it? Here are seven secrets that are being practiced by the world’s best brands.

1. Know the audience first

You have to hit point-blank. Don’t expect results by firing indiscriminately while going viral on the social media. The content made viral by you can be effective only when it goes to people who are looking for something similar.

Information about social media behavior, preferences of content, psycho-graphic and demographic mapping creates a logical representation of the target customers. Marketing geeks call it the ‘persona’. When a persona is created by knowing the preferences of the real, potential customers; it becomes more authentic and reliable.

Creating content that matches the likings and preferences of these customers will make a difference.

2. Pick the right social media platform

When you use social media for business promotion, choose the right one. The content you create has to be in tune with it. Twitter, Facebook, Instagram or LinkedIn; all are superb. It depends on your preference, which one to choose.

The nature and temperament are different in case of each platform, and so is the reach. Content that does wonders on Facebook may not be as effective in LinkedIn or vice versa.

3. Content that creates high engagement is the prerequisite

To make effective use of the content on social media, it must keep the readers engaged.  The more engaging it is, the better it is.

Experts say that there are two reasons to make the content interesting. Firstly, it uplifts the ranking. Secondly, it gets re-shared pretty fast. Both aspects are beneficial for your brand, service or product.

4. Don’t forget the visibility aspect

Whether you are a big company or small, going viral on social media platforms will always be rewarding. The only thing is, you need to follow a different approach.

For a small organization, it could be a daunting task to create viral content. Make use of paid ads in this case. It will bring a good thrust to the visibility of your campaign.

While using paid ads, it is important to note that ads must target to influential customers. When they will re-share it, the spread will be enormous.

This is the secret of attaining visibility at lower costs.

5. Make a social media influencer your partner

Yes, it is a good idea! Hire a social media influencer as your partner. You will be amazed to know the effect. The majority of people who make use of a good influencer reap huge benefits.

Since they have a huge following, influencers can act as a strong medium to make your content go viral.

6. Call to action, the success mantra for viral marketing

What is the objective of making all these efforts? You need results. Therefore, media campaigns must guide the readers about what they need to do if they are interested in the brand, service or product?

Only re-sharing the content doesn’t bring any benefit unless it has specific action statement.

7. Grab the attention of media

You launch a campaign on the social media platforms and you may even sponsor it for more traffic. However, it gets a huge boost when the same gets noticed by media. Media news can have a multiplying effect.

Grabbing the attention of media is the key to make your campaign super successful.

In brief, these seven points make your efforts fruitful, and you reap good benefits by going viral on the social media. However, it is furthermore important to develop content that talks to the audience in a unique manner.

Use media analytics tools to measure the effectiveness and performance of the campaign. Tweak and twist your strategy as and when required!

Why do companies need Social Media Managers?

It is impossible that you do not know the relevance and importance of social media. Everybody, including entrepreneurs, knows the power and potential of it. However, seldom people spend money on social media management. Not only small business owners but big entrepreneurs also feel that hiring Social Media Managers is a waste of money.

social media managers

Some people think that they can take care of it by spending some time on the Internet on weekends. Sometimes, people hire mediocre service providers who add no value to the situation.

Is it such a mundane and trivial activity which can be managed with such a casual approach? Can it be handled on ad-hoc basis?

No, it is not! In fact, to extract the maximum juice out of it, you need not only do an in-depth sense of business strategy but prudence as well.  Also, you should have the knack of connecting with others.

Do you think you can do it apart from managing your business? It is better to hire professionals who know the ins and outs of it. Here are a few reasons to substantiate the statement.

Social media managers have a concrete plan

Yes, they do not approach you unprepared. A good media manager always comes with strategy and theme. He creates posts that are in line with the theme. The strategy is discussed with the client first, and it gets implemented after getting approval.

The objective is to keep the social media account moving. A rarely updated media account loses its visibility.  Some social media like Twitter expect more frequent updates whereas Facebook requires a daily frequency.

Your social media managers know these tips and tricks, and you need not worry.

Good social media managers maintain the right balance

When you hire social media managers, he maintains the right balance between text, images, and videos.  Since you want to draw good engagement by every post, each of them has to be explored.

Experts say that videos are much more effective than other formats because the impact is deep and long-lasting.

Even if your media manager is not well-versed with technical things such as graphic design, he can add value by making the clever use of Snapchat or Instagram. Of course, technical knowledge will enhance results further.

As visual social media sites become more and more powerful and effective, branding in social media becomes further important.

Different strategies for different accounts

Yes, one size doesn’t fit all! A common social media strategy is not for every account. Based on the nature of the business and different demographics catered by the website, social media managers focus efforts to add value.

He largely depends on analytics to understand what website offers more value. However, insight and understanding of the subject also play a major role in deciding the right strategy.

He reads and interprets the data and determines the effectiveness of a particular post.

Do you wish to avail the benefits of social media? Hire a social media manager.