Social Media Marketing

Category Archives: Social Media Marketing

Social media marketing is the process of gaining website traffic or attention through social media sites.

Social Media Marketing

Social Media Management for Celebrities

You get overwhelmed when your favorite celebrity who you have been following on social media responds to your message or reacts in witty manner. But do these celebrities personally do it?  Well, barring a few exceptions the majority of them hire professionals to manage their social media accounts.
Is it heartbreaking news? Well, it shouldn’t be. When you become a celebrity, it is quite obvious that you have hundreds or thousands of followers spread across different social media channels. Managing a large number of followers can be a challenge unless you seek the help of professionals.
Social media marketing managers like Spree Marketing are experienced in managing social media accounts of several stars of Hindi & Marathi television and the movie world. It is all about creating your social media brand and Spree does it effectively for its clients. With superior services, it manages several social media accounts of Celebrities, TV Serials and Movies.

suruchi adarkar

Services include getting profiles verified (Blue Tagged) in Facebook

Go viral if you want excellent audience growth

Yes, it is the success mantra. Unless you go fiercely viral, it is not possible to build an audience.
This is the reason celebrities build their image in the virtual world by hiring experts. They not only make you viral but also maintain your social voice and unique stand. Also, they keep your social media handlers updated and keep then interesting enough so that more and more people visit the page.
Remember, attention span is very limited in the virtual world, and it is reducing day by day. From levels of 12 seconds once upon a time, it has dropped to 8 seconds. Don’t you think it is very much difficult to catch hold of a user’s attention unless you have interesting stuff?
Exciting content has helped several celebrities gain popularity in the glamour world. Agencies like Spree Marketing that offer Social Media Management for Celebrities know the knack of it.

A few popular tricks of Celebrity Social Media Management

When Spree Marketing receives the task of managing the social media profile of a celebrity, each case is looked into differently. Every client is unique and so are their social media needs.

Based on the user profile and type of fan following, a detailed strategy is decided. Some examples of typical social media account management are:

  • Periodic posting of tweets
  • Unexpected posting of tweets
  • Providing a glimpse into the personal life of celebrities in such a way that it doesn’t become offending
  • Posting meaningful content
  • Major events related to the celebrity, behind the scenes, curtain raisers, etc.
  • Daily content posting
  • Sticking to a narrative to maintain consistency and reliability
  • Responding to Followers’ Messages
  • Responding to other tweets and retweeting the same

Creating a brand and enhancing its social media value is an ongoing process. Even if it is an open avenue, marketing companies follow management tactics to build a great audience and voice.

Spree makes it distinctly effective by engaging with fans

Spree Marketing is a well-known name in the field of social media promotion. It makes social media accounts of their clients by making it as engaging as possible. It has been managing facebook pages and social accounts of several Marathi stars, e.g. Titeeksha Tawde, Surabhi Hande and Suruchi Adarkar. It has been managing the same for several TV serials like Chuk Bhul Dyavi Gyavi and Ka Re Durawa.
Engagement with the celebrities is the biggest reason people want to remain connected with their favorite stars. It gives a feeling of getting a sneak peek into the life, and it is a Feel Good factor when the stars respond. It creates a personal connect.
No wonder, every celebrity wants to leverage the social media interaction as much as possible. Nowadays, all celebrities, political leaders, media personalities, thinkers, and writers are active on social media.
They respond to their followers, mention them in other tweets, retweet further and tag multiple times to increase visibility. It is a win-win situation. Both the celebrity and the followers increase their web presence.
Interestingly, celebrity management companies like Spree Marketing do it so seamlessly that nobody could guess the reality behind it.

Engagement builds audience and audience builds popularity. Popularity is like Oxygen for celebrities. It explains the how critical the matter is and hiring an expert in celebrity social media management makes the task structured.

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Social Media Marketing

Why is LinkedIn the Preferred Social Media for Professional Connections?

If anyone thought after the birth of the internet we’d stop at online databases that double as encyclopedias and provide us with all the information in the entire world, they couldn’t have been more wrong. Sure, the internet was started with the purpose of bringing data together and sharing intelligence but it wasn’t after long that the World Wide Web was used to connect the people of the world. The social media has been a boon for the entire human community.

This truth remains undeniable and unbeatable. And it doesn’t stop at sites like Facebook, Instagram, twitter, tumblr etc. even though a vast majority of social media is concentrated on connecting with the people you know or would like to know. There are other sites that provide a much useful and important service to the users.

LinkedIn Professional Connections

SOCIAL MEDIA AS A TOOL TO MAKE FRIENDS

One of the most noticeable way in which we are using the social media is to make new friends. With plenty of sites providing ways to create friends by tallying mutual friends, interests, events, music etc, no doubt social media creates the best social groups you can have.
But the truth remains the same- Making friends on the social media, as in trend that is nowadays, still seems like a very impersonal way of making friends. Unlike on LinkedIn, It might be a fun way to keep in touch with a huge number of people and to easily look up on a long lost friend but as means to stay close to the ones you love facebook and instagram still remain one step behind.

SOCIAL MEDIA AS A TOOL TO STAY UPDATED

Gone are the days when we needed to individually search for the happenings of the world. With sites like twitter, tumblr, pinterest etc. users are now following and looking up for news all over. And not just that, sites like twitter allow the users to streamline their searches and look up specific news. With the provision of user ids and hashtags twitter allows first-hand information and announcements from real life celebrities and people who matter. But if anything twitter and similar sites remain as the sites that give better options to follow and stay updated than to stay connected. LinkedIn is the professional network that does more than twitter when it comes to enhancing business connections.

LINKEDIN STRENTHENS PROFESSIONAL CONNECTIONS

If social media comes down to one thing it is broadening connections and making new contacts and as such is the case I would prefer it for bettering my professional life.  LinkedIn has become a spectacular tool in job searching and making career connections. The power of LinkedIn as a career connections website shouldn’t be undermined. It is a must have for anyone and everyone in the professional world- From being a student who is just looking for internships to a head of an organization looking for talented recruits in the market.

  • It is a network. One of the most beautiful factors of any social media is the network of similar people it provides. When you make a LinkedIn profile it provides for similar circle of workers or users with similar interests, or similar qualifications, language proficiency etc. This gives a detailed view of all users that might potentially be useful to you.
  • Apart from the similarities, LinkedIn keeps you up to date with your potential career competitors. When you can view their profiles it helps you assess your own work experience and aids you to figure out where your resume might need an edge.
  • Once you actually acquire a position in a company you can find co-workers of the company through LinkedIn. It provides for a better knowledge of the working of the place and you can connect beforehand with the already working employees to know about the work environment and job challenges of the particular position.
  • The website provides the perfect environment to form connections for a professional life. It helps the employers/ employees know each other better at the same time keeping a perfectly impersonal outlook to each user profiles. LinkedIn helps you stay in touch and even gives you a personal brand. With enough choice in your hands you can decide your level of participation and interest in your field of work.

Social media Websites like facebook, instagram and twitter are often criticized for actually causing drifts amongst close people while claiming to bring you closer to the virtual society of your choice. While LinkedIn works on the same principle of social connection it is a way better tool because it uses this seeming connection to create a professional on screen relationship into a more serious commitment as per the user’s choice. If one wants to make real friends the best way to ensure that is through the real world while if one has to be professional, LinkedIn offers you with the best way to do that.

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Social Media Marketing

Why I value Facebook Friends more than LinkedIn Connections & Twitter Followers

The Facebook Friends Environment

Overall, the Facebook environment is more suited for personal connections and not as much for connecting with individuals you don’t know personally. However, Twitter and LinkedIn provide you a completely different environment.

Facebook Friends

Twitter is the Best for Following

Twitter allows communication with individuals having similar interests, regardless of whether the users know each another off Twitter. And, Twitter is a more popular social medium to follow updates from celebrities.

LinkedIn Connections are Professional

In case of LinkedIn, the features are primarily geared towards professional networking.

I personally prefer Facebook for communicating with my friends as I know them personally and it allows a lot of cool features like tagging through which I can be closer to my friends and spend more time with them. Facebook allows me to primarily focus on expressing my opinion among friends.

Facebook Features which are not included in LinkedIn and Twitter

facebook chat

Instant messaging / Chat

  • As soon as you login into your Facebook account, a window covers space on the right side of your screen and shows “Online friends”.  Just select the friend and a separate chat window will open. You can have a live chat with your friend.
  • Moreover, the Facebook chat window is full of options to spice up your conversation. These include, adding more friends to make your chat a group chat, starting a video/voice call, attaching files and much more.
  • These all features allows a user to have a healthy, long, fruitful and interesting conversation which may add another string to the friendship bond, thus making a stringer friendship than before.

Such an instant messaging service is not provided by Twitter and LinkedIn. Twitter and LinkedIn do not aim at having personal real time conversation while Facebook focuses on spending time with your friends in the way you want.

Multiplayer Games

Facebook provides a very innovative way (in case of social networking) to spend time with your friends. Games are an entertaining way of spending a lot of time in the virtual world and doing things which can’t be done in the real world. If you get to know that you can play with your friends, you can’t ignore your excitement. This is where Facebook holds another nerve of its users as they can spend time playing with friends online. Games like Farmville, Uno, Teen Patti, 8 ball pool are the top multiplayer games on which a lot of users spend a lot of time competing against their friends.

Facebook Games

Uploading Photographs

Facebook allows us to upload our personal photographs and to create albums. Twitter also allows to upload photographs whereas LinkedIn allows only profile picture. Facebook clinches the top spot as it integrates features like tagging friends, adding captions, adding our feelings, adding a location to the post along with photographs.

User Expression

User expression is the way a user can express his/her thoughts, like, and share opinion. Twitter gives an option to “retweet” as an expression to approve any post (tweet). Facebook and LinkedIn allows users to like, comment or share any post for expressing their opinion about any post. But again, Facebook is a winner as relationship with others on Facebook is generally friendly. LinkedIn deals with professionalism but on Facebook, you know your friend personally and have a different bond with your Facebook friend which might not be possible in case of LinkedIn connection.

Conclusion

On Facebook, Real life friends become available online which allows me to come closer to them and spend more time with them. It has a lot of features like multiplayer gaming, Likes, comments, sharing feelings, status, location, real time chat conversation which helps in making a stronger bond with friends.

One can’t be professional all the time, thus LinkedIn is behind and Twitter does not deal with real friends. This is why, my Facebook friends are most valuable.

 - Harshita Dhawan

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