Category Archives: Social Media Marketing

Social media marketing is the process of gaining website traffic or attention through social media sites.

Why do companies need Social Media Managers?

It is impossible that you do not know the relevance and importance of social media. Everybody, including entrepreneurs, knows the power and potential of it. However, seldom people spend money on social media management. Not only small business owners but big entrepreneurs also feel that hiring Social Media Managers is a waste of money.

social media managers

Some people think that they can take care of it by spending some time on the Internet on weekends. Sometimes, people hire mediocre service providers who add no value to the situation.

Is it such a mundane and trivial activity which can be managed with such a casual approach? Can it be handled on ad-hoc basis?

No, it is not! In fact, to extract the maximum juice out of it, you need not only do an in-depth sense of business strategy but prudence as well.  Also, you should have the knack of connecting with others.

Do you think you can do it apart from managing your business? It is better to hire professionals who know the ins and outs of it. Here are a few reasons to substantiate the statement.

Social media managers have a concrete plan

Yes, they do not approach you unprepared. A good media manager always comes with strategy and theme. He creates posts that are in line with the theme. The strategy is discussed with the client first, and it gets implemented after getting approval.

The objective is to keep the social media account moving. A rarely updated media account loses its visibility.  Some social media like Twitter expect more frequent updates whereas Facebook requires a daily frequency.

Your social media managers know these tips and tricks, and you need not worry.

Good social media managers maintain the right balance

When you hire social media managers, he maintains the right balance between text, images, and videos.  Since you want to draw good engagement by every post, each of them has to be explored.

Experts say that videos are much more effective than other formats because the impact is deep and long-lasting.

Even if your media manager is not well-versed with technical things such as graphic design, he can add value by making the clever use of Snapchat or Instagram. Of course, technical knowledge will enhance results further.

As visual social media sites become more and more powerful and effective, branding in social media becomes further important.

Different strategies for different accounts

Yes, one size doesn’t fit all! A common social media strategy is not for every account. Based on the nature of the business and different demographics catered by the website, social media managers focus efforts to add value.

He largely depends on analytics to understand what website offers more value. However, insight and understanding of the subject also play a major role in deciding the right strategy.

He reads and interprets the data and determines the effectiveness of a particular post.

Do you wish to avail the benefits of social media? Hire a social media manager.

 

Social Media Management for Celebrities

You get overwhelmed when your favorite celebrity who you have been following on social media responds to your message or reacts in witty manner. But do these celebrities personally do it?  Well, barring a few exceptions the majority of them hire social media management professionals.

Is it heartbreaking news? Well, it shouldn’t be. When you become a celebrity, it is quite obvious that you have hundreds or thousands of followers spread across different social media channels. Managing a large number of followers can be a challenge unless you seek the help of professionals.

Social media marketing managers like Spree Marketing are experienced in managing social media accounts of several stars of Hindi & Marathi television and the movie world. It is all about creating your social media brand and Spree does it effectively for its clients. With superior services, it manages several social media accounts of Celebrities, TV Serials and Movies.

social media management for celebrities

Services include getting profiles verified (Blue Tagged) in Facebook

Go viral if you want excellent audience growth

Yes, it is the success mantra. Unless you go fiercely viral, it is not possible to build an audience.
This is the reason celebrities build their image in the virtual world by hiring experts. They not only make you viral but also maintain your social voice and unique stand. Also, they keep your social media handlers updated and keep then interesting enough so that more and more people visit the page.
Remember, attention span is very limited in the virtual world, and it is reducing day by day. From levels of 12 seconds once upon a time, it has dropped to 8 seconds. Don’t you think it is very much difficult to catch hold of a user’s attention unless you have interesting stuff?
Exciting content has helped several celebrities gain popularity in the glamour world. Agencies like Spree Marketing that offer Social Media Management for Celebrities know the knack of it.

A few popular tricks of Celebrity Social Media Management

When Spree Marketing receives the task of managing the social media profile of a celebrity, each case is looked into differently. Every client is unique and so are their social media needs.

Based on the user profile and type of fan following, a detailed strategy is decided. Some examples of typical social media account management are:

  • Periodic posting of tweets
  • Unexpected posting of tweets
  • Providing a glimpse into the personal life of celebrities in such a way that it doesn’t become offending
  • Posting meaningful content
  • Major events related to the celebrity, behind the scenes, curtain raisers, etc.
  • Daily content posting
  • Sticking to a narrative to maintain consistency and reliability
  • Responding to Followers’ Messages
  • Responding to other tweets and retweeting the same

Creating a brand and enhancing its social media value is an ongoing process. Even if it is an open avenue, marketing companies follow management tactics to build a great audience and voice.

Spree makes Social Media Management distinctly effective

Spree Marketing is a well-known name in the field of social media promotion. It makes social media accounts of their clients by making it as engaging as possible. It has been managing facebook pages and social accounts of several Marathi stars, e.g. Titeeksha Tawde, Surabhi Hande and Suruchi Adarkar. It has been managing the same for several TV serials like Chuk Bhul Dyavi Gyavi and Ka Re Durawa.
Engagement with the celebrities is the biggest reason people want to remain connected with their favorite stars. It gives a feeling of getting a sneak peek into the life, and it is a Feel Good factor when the stars respond. It creates a personal connect.
No wonder, every celebrity wants to leverage the social media interaction as much as possible. Nowadays, all celebrities, political leaders, media personalities, thinkers, and writers are active on social media.
They respond to their followers, mention them in other tweets, retweet further and tag multiple times to increase visibility. It is a win-win situation. Both the celebrity and the followers increase their web presence.
Interestingly, celebrity and social media management companies like Spree Marketing do it so seamlessly that nobody could guess the reality behind it.

Engagement builds audience and audience builds popularity. Popularity is like Oxygen for celebrities. It explains the how critical the matter is and hiring an expert in celebrity social media management makes the task structured.

Why is LinkedIn the Preferred Social Media for Professional Connections?

If anyone thought after the birth of the internet we’d stop at online databases that double as encyclopedias and provide us with all the information in the entire world, they couldn’t have been more wrong. Sure, the internet was started with the purpose of bringing data together and sharing intelligence but it wasn’t after long that the World Wide Web was used to connect the people of the world. Social platforms like LinkedIn are also used to increase professional connections.

This truth remains undeniable and unbeatable. And it doesn’t stop at sites like Facebook, Instagram, twitter, tumblr etc. even though a vast majority of social media is concentrated on connecting with the people you know or would like to know. There are other sites that provide a much useful and important service to the users.

LinkedIn Professional Connections

SOCIAL MEDIA AS A TOOL TO MAKE FRIENDS

One of the most noticeable way in which we are using the social media is to make new personal friends and new professional connections. With plenty of sites providing ways to create friends by tallying mutual friends, interests, events, music etc, no doubt social media creates the best social groups you can have.
But the truth remains the same- Making friends on the social media, as in trend that is nowadays, still seems like a very impersonal way of making friends. Unlike on LinkedIn, It might be a fun way to keep in touch with a huge number of people and to easily look up on a long lost friend but as means to stay close to the ones you love facebook and instagram still remain one step behind.

SOCIAL MEDIA AS A TOOL TO STAY UPDATED

Gone are the days when we needed to individually search for the happenings of the world. With sites like twitter, tumblr, pinterest etc. users are now following and looking up for news all over. And not just that, sites like twitter allow the users to streamline their searches and look up specific news. With the provision of user ids and hashtags twitter allows first-hand information and announcements from real life celebrities and people who matter. But if anything twitter and similar sites remain as the sites that give better options to follow and stay updated than to stay connected. LinkedIn is the professional connections network that does more than twitter when it comes to enhancing business connections.

LINKEDIN STRENTHENS PROFESSIONAL CONNECTIONS

If social media comes down to one thing it is broadening connections and making new contacts and as such is the case I would prefer it for bettering my professional life.  LinkedIn has become a spectacular tool in job searching and making career connections. The power of LinkedIn as a career connections website shouldn’t be undermined. It is a must have for anyone and everyone in the professional world- From being a student who is just looking for internships to a head of an organization looking for talented recruits in the market.

  • It is a network. One of the most beautiful factors of any social media is the network of similar people it provides. When you make a LinkedIn profile it provides for similar circle of workers or users with similar interests, or similar qualifications, language proficiency etc. This gives a detailed view of all users that might potentially be useful to you.
  • Apart from the similarities, LinkedIn keeps you up to date with your potential career competitors. When you can view their profiles it helps you assess your own work experience and aids you to figure out where your resume might need an edge.
  • Once you actually acquire a position in a company you can find co-workers of the company through LinkedIn. It provides for a better knowledge of the working of the place and you can connect beforehand with the already working employees to know about the work environment and job challenges of the particular position.
  • The website provides the perfect environment to form connections for a professional life. It helps the employers/ employees know each other better at the same time keeping a perfectly impersonal outlook to each user profiles. LinkedIn helps you stay in touch and even gives you a personal brand. With enough choice in your hands you can decide your level of participation and interest in your field of work.

Social media Websites like Facebook, Instagram and Twitter are often criticized for actually causing drifts among close people while claiming to bring you closer to the virtual society of your choice. While LinkedIn works on the same principle of social connection it is a way better tool because it uses this seeming connection to create a professional on screen relationship into a more serious commitment as per the user’s choice. If one wants to make real friends the best way to ensure that is through the real world while if one has to be professional, LinkedIn offers you with the best way to do that.