Category Archives: Website Design

Websites now are much more than just brochures for companies. A website is a package to get visitors to interact with your brand.

How to improve conversions on an ecommerce site?

The present trend in ecommerce sites is to relentlessly improve the conversions rates of customers flowing in on the site. While the conventional methods are still being followed by most, a newfound realization lies in a product page and site re-designing.
All trades have a different currency or standard of measurement of success. For ecommerce sites this is decided by their conversion rates. While higher conversion rates are a definite proof of competitive edge over fierce rivals, a low conversion rate is nothing but an opportunity to improve by increasing the present customer base. Re-vamping your product pages with creative inspiration and improving the usability of the site is the matchless strategy that’ll work for you.

increase ecommerce conversions

The most effective way to keep customers on your website is by making their time spent on your site worth. This includes an innovative rethinking of the experience a consumer goes through, right from opening the site to the successful click for transaction.

Power of pictures.

The importance of pictorial representation cannot be overstressed. But in this case the pictures are not randomly used to give a brief idea of the product. 46% of marketers say photography is critical to their current marketing and storytelling strategies. An unconventional way of putting forth this representation is increasing the number of customer generated pictures. A wide range of product description originating not just from customer reviews but also customer provided pictures are an effective way of building confidence in website visitors and increasing conversion rates.

Get them at the entry:

Make the first impression on the customer matter. There is a high chance that the visitor on your site has already come across a similar product on other sites and this may actually become an excellent point of recovery. Assess the striking features of a product and put them on show as soon as the product is sought. Product title is your chance to put the first hand relevant information across.

Filter Design helps ecommerce

Only 23% of Chief Marketing Officers feel they are producing the right information for the right audience, and delivering it at the right time and correct format. This establishes the worrisome next step while re-designing your product pages- Planning the page to increase the accessibility of possible products the user is looking for. The aim is to reduce the efforts and time taken by the possible consumer while browsing product pages.

Product description is valuable.

Almost all ecommerce businesses know this but fail to put it in practice. The idea is product description is valuable and hence only valuable and relevant information has to be put up. The consumer generally has the basic information but the concise specifications provided in the description under the product title make an obvious difference as compared to ill-formatted descriptions consisting of superfluous and unnecessary facts.

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7 Key Aspects Of Website Design

Irrespective of the professional sector you are operating in, your website plays the most important role. A smart, informative, and stunning website happens to be a strong representation of your brand. Since about 90% of consumers explore the web while finalizing purchase decisions, it becomes imperative to capture their attention.

Your website will create the first impression of your brand thus helping prospects relate to your services and products. Quite naturally, website design and appearance of your site play the pivotal part in engaging online buyers. The following stats will present a crystal clear picture of the entire issue.

website deisign

Statistics about website design

If you catch a glimpse of the current market stats, it will reveal some of the most crucial facts about website design. When it comes to developing first impressions about a brand, 94% of them happens to be design-related. Although content is the king, it loses value when embedded in unimpressive design.

A whopping 75% of consumers consider a company’s site design to be a decisive factor in purchase decisions. That explains the entire situation. You have to build a unique, highly functional, easily navigable, and captivating site, as that will generate huge leads.

Identifying the key aspects

Planning to build a website for your brand? Make sure you are aware of these key elements that can help with your online sales objectives and deliver amazing user experience to site visitors.

  1. Colors

Attractive visuals in line with the overall corporate theme leave indelible impressions on an individual’s mind. It is crucial to choose warm and attractive colors that captivate your visitors’ attention. That will help them build an acquaintance with your online brand.

  1. Establish credibility

You have to emerge as a credible company and build reputation in the professional arena. Include testimonials, FAQs, and warranties that prove your credibility. Your website design will surely have a deep impact on your target audience.

  1. Choose fonts carefully

While choosing the fonts, make sure you consider the crucial factors, as it is one of the most important design elements. The font chosen by you should be clear, comprehensive, and easy-to-read.

  1. User-friendly designs

While engaging with your brand and visiting your site, your target visitors should experience optimum usability. Be it mobile optimized responsiveness, ease of information search, or quick site load or presence of feature-rich elements. If the user is able to use the site effectively then you would have a winner.

  1. Adopt best practices

Aspects such as CTA buttons, navigation panel, and push notifications play the vital role in engaging your buyers. While creating the website, keep these best practices in mind and be relevant to your target market.

  1. Minimal is in

Cluttered elements packed on the screen is a definite no-no in today’s times of ‘mobile-first’. Taking a cue from Google, designers are increasingly leaning towards minimalistic design concepts that factor in aspects like use of negative space and big fonts to engage successfully with site visitors.

  1. Clarity is important

If images, graphics, and illustrations feature on your site then make that they are clear and sharp. While images do aid in brand recall and better interaction, these metrics can be accomplished only when these images are sharp and clear.

Final thoughts

With these ideas in mind and in-depth information of the key elements, it will become easier to create stunning websites. Implement these pointers and give a boost to your brand’s engagement and conversion goals.


What Makes WordPress the Best Platform for SEO?

When we think about the dominant CMS, WordPress acquires the top place.

SEO benefits of wordpress

The reason is it has incredible plugins (all open sources), ease of use and mind-blowing theme developers.  However, many people don’t realize that it is equally good for SEO also. In fact, it leaves its contestants Joomla and Drupal far behind.

WordPess traverses a long way since 2003 when it emerged in the competitive arena. What started as merely a blogging platform has grown into unarguably the leading content management platform worldwide. The popularity of it can be understood by the fact that globally, one of every four websites use WordPress. The galaxy of users includes CNN, GM, eBay and Best Buy. People call it “a brilliant piece of software” which gives superb value for money.

seo friendly

How does WordPress become pivotal in your SEO success story?

Well, it is a fact that WordPress can become a significant tool in enhancing the SEO ranking of your website.  Here are the main reasons that make it the best.

  • You can optimize the website in merely a few minutes which is a remarkable thing. Gone are the days when complex CMS was used – which was a daunting task. Today, you can do it with a remarkable ease using the WordPress platform.  Since it is free to download and pretty easy to install, even a person with a little IT knowledge can manage it well. With an amazing one-click installation, you have absolute control over everything.
  • Since it is an open-source platform, any developer can create a plugin or theme. As far as well-designed SEO-friendly themes prevailing in the market are concerned, you have practically thousands of them to choose from.
  • Making the WorPress site capable of performing a specific SEO function is quite easy. It is possible to keep the website on top of the search engine results unbelievably easily as compared to other proprietary CMS where it takes quite a lot of efforts to catch up.
  • When you are looking for out-of-the-box yet effective on-page SEO techniques, WordPress is the number one choice. Managing SEO basics without an in-depth knowledge of coding is easy when you use this brilliant CMS platform.
  • Amongst the most important SEO techniques, title tags and headings are top on the list. It is easily manageable when you use WordPress. In the actual content area, adding SEO rich content which is visible to search engine spiders is quite easy. Since the fundamental SEO elements are part of the default WordPress installation, you needn’t worry about the optimization part.
  • Statistics say that 80 percent of visitors do not turn up again if the website doesn’t get loaded within five seconds. It is amazing but true. Moreover, Google also keeps on incorporating site loading parameters while calculating the overall ranking. With WordPress, you can overcome the challenges easily.
  • In the world of small screens, you need to keep the website optimized for mobile phones, tabs, and other handheld devices. WordPress themes that are responsive make it simple and feasible.

All these features make WordPress the most favored CMS tool preferred by SEO Companies.

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