Spree Marketing: SEO Company in Pune, Digital Marketing Company in Pune

Digital Marketing Company in Pune

Spree Marketing is a team of dedicated professionals who convert great ideas into brilliant successes. We are an Digital Marketing Company catering to needs of small and big clients, startups and large enterprises, all under one roof. With a focus on brands, strategy and business objectives, we reap maximum benefits in the virtual world.

Digital Marketing Company in Pune

 

Founded by enthusiastic IT professionals in 2014, Spree Marketing conquered new heights by enhancing skills and abilities. From a Google Adwords Management company, we extended scope to areas such as Web Designing, SEO and Social Media.

With an excellent grip over the subject and the ability to strengthen bonds with clients, we are one of the most-sought internet marketing companies today.

We are imaginative and experimental

The phenomenal increase in web users has made it incredibly important to create an impressive online brand image. People don’t stay at your website if they find it dull and boring. Our internet marketing strategies engage the user to build excitement and trust.

Our strategy is simple: Understand your objectives and customize solutions. Our hunger for achievement eliminates roadblocks, the efforts bear fruit & your business graph reaches its heights.

A number of companies spend extravagantly on Digital Marketing. We design our campaigns in a manner to ensure efficiency – thus unwanted wastage is removed and your expenditure is kept low and benefits are high.

Our Digital Marketing Services

  • Website Design: Great design makes it possible to tell about you in an interactive and engaging manner when users visit your web page. We assure great web designs to our clients both functionality wise and form wise. We craft a framework before jumping directly to the design. As a leading Digital marketing company in Pune, we strive hard to showcase you brilliantly.
  • Search Engine Optimization: Websites need traffic to fulfill objectives. Assign the task of managing SEO to us and realize the difference. We ensure your website has answers searchers deserve, bringing you the most credible organic traffic.
  • Mobile & App Marketing: As the market gets loaded with mobile devices, it is critical to showcase your service through effective mobile apps.  Spree leaves no stone unturned to build an understanding of your mobile app in the perspective of users.
  • Creative Content Writing: In spite of so many changes in the Digital Marketing world, content is still the undisputed leader. Meaningful and engaging content is instrumental in attracting customers. At Spree Marketing, we have profound writers to amaze you with their creative content.
  • Social Media Marketing: When you have an engaging presence in social media, there is a high probability that you get excellent visibility. Social media is a  great Internet marketing Strategy to interact with people & potential customers and promote your brand image. To make your social media profile interesting, we  develop graphic design that gets your posts liked and shared
  • Advertising Platforms: Internet Advertising is a multifaceted niche today that ensures a widespread reach of your service or brand. You touch the specific target audience using the right medium, at the right time. We bring the key benefit of internet marketing by using perfect market segmentation and targeting methods. Targeting for Digital marketing campaigns categorizes  audience based on demographics (age,  gender, location), contextual (finding the right place for the right ad), and behavioral patterns.
  • Email Marketing: Email remains one of the most powerful tools to communicate with your clients and prospective buyers. Our email marketing strategies include designing capture pages and attractive landings.  Following-up with newsletters to organized lists generates more conversions.  By organizing lists of contacts and developing engaging landing pages, we generate the most conversion optimized email marketing campaigns.
  • Online Reputation Management: Online Reputation Management (ORM) is the act of monitoring, addressing or mitigating search engine result pages or mentions in online media and Web content. It is of great importance to companies to monitor how someone or something is perceived based on an internet search. As the amount of user-generated content on the internet grows, it began to affect internet search results more meaningfully, and the desire to change those results naturally followed. Neutralizing negativity, we track web results and manage social media to amplify positive conversations about your brand.
  • Digital Marketing Strategy: Investments made on marketing activities need to be aligned to organizational goals. An effective internet marekting strategy means you experience a phenomenal and unprecedented change in the way customers do business with you. We derive an efficient and to-the-point blueprint that stands you distinctly apart in the competitive scenario.
  • Branding & Design: Do branding and design just represent your product or service? No, it is the expression of the intent and vision of your company. Hence, you need an expert consultant like us who has the expertise in bringing out the intent in a promising and pure form. Whether we design logo or brochures, Infographics or print & advertising; our aim is to highlight the core values of your company. We maintain consistency across media so that the designs articulate the business goals effectively.

We are different from others

Being a profound Digital marketing company in Pune we are determined to perpetually enhance service quality. Our team of enthusiastic professionals blend creative inspiration with metrics driven marketing to churn out perfect digital marketing services to clients.

We create websites that are dynamic, engaging and user-friendly. An intelligent social media strategy keeps you distinctly visible in the virtual world. Lead generation that delivers conversions is our forte.

Our Clients

We are proud to render our services to the whole spectrum of clients who believe in our quality and reliability. We consider our clients as business partners. Hence, we are answerable and responsible for every move. Our honest approach and purity of intention attract big names across domains. Our esteemed clients are from the core IT Services, IT Outsourcing Companies, Media world, Real Estate, Ecommerce, and hospitality business.

We are equally focused on small, medium and large clients. Measurability of results and a strong mix of knowledge and practicality bring significant results. We bring a holistic, comprehensive Internet Marketing package and not discrete, standalone attempts.

Get in Touch with Spree – Digital Marketing Company in Pune

Give us a call when you need an expert internet marketing service provider. You will be overwhelmed by our approach and attitude.  Buzz us now or drop an email!

Spree Marketing: SEO Company in Pune, Digital Marketing Company in Pune

7 Steps to approach PPC Ads

Out of several Digital Marketing strategies, PPC or Pay-per-click search advertising is a commonly sought after advertising technique with a common perception that it achieves sales.

However is it really that easy? Let us look at some Challenges for Google Search PPC Ads

Challenge 1 >> PPC ads achieving very low click-through rates

You have set up your PPC Ads Campaign with a big bang but are getting very few clicks!

The reasons can be anything from:

  1. Not using a Call To Action in the Ad Copy
  2. Ad Copy not inviting or attractive enough
  3. Ad copy does not convey clearly
  4. The bid is too less and the ad is hardly shown at all i.e. very few impressions.
  5. Keyword research is improper so your ad is showing for incorrect keywords
  6. Negative keywords are not used which again means irrelevant searches may be showing your ad.
  7. Other targeting methods like Geographic, Demographic, Device, Time is off the mark.
  8. The quality score is poor i.e. Landing page is not relevant to the ad & keywords

Even if you get the above right, experts say that in the extreme competitive scenario today, it is very unlikely you would achieve more than 5% percent click-through rate (CTR).

Unfortunately, not many people achieve this magic figure. With poorly planned and inaccurate campaigns,  majority of advertisers get stuck around 0.5 to 1 percent which is pretty low.

Challenge 2 >> Conversion rate is pathetic

Sometimes, there are a good number of clicks and a high CTR is achieved by making attractive ad copies and increasing the bids. But there is hardly any purchase. Thus, you end up paying a sizeable amount without getting any business.

Again the reasons can be anything from:

  1. The landing page is irrelevant or does not suitable convey the service offered
  2. The landing page does not instruct the user how to make a purchase or does not contain contact details or provide a form to generate leads.
  3. Showing for irrelevant keywords can also be the reason as mentioned above

ppc ads

Has your previous experience in  PPC Ads not given you the results you wanted and you feel there are too many challenges and issues?

Not exactly -  PPC Ads can be a real value proposition to achieve sales and profits if done correctly, with the right targeting, the right kind of landing pages, the right budgets & appropriate analysis of metrics.

Here are the 7 steps to approach PPC Ads:

  1. You can start with a nominal investment initially. You can decide about the maximum money to be spent on PPC but make sure it is a reasonable amount.  Too less of a spend, and you may not get any impressions at all!
  2. Make an appropriate ad design with Call To Action (CTA).  Use facilities like phone extension, sitelink extensions and display URLs to enhance clarity and attractiveness of the ad.
  3. The Landing page is very important because it must contain content relevant to the search term, relevant to the keywords and look inviting to the user.
  4. A form to generate leads & contact details is a must on every landing page. If you are using it for direct sales, it should showcase your product with easy instructions to buy/ add to cart.
  5. Use the right negative keywords – Many companies run PPC ads only to discover that the clicks achieved were from users looking for jobs in the company and not potential customers who wanted to hire the company’s services. In such a scenario, words like career, job, resume etc. can be used as negatives to filter out irrelevant traffic.
  6. Run PPC ads with a combination of Google remarketing ads. So users who left the site for whatever reason can still be chased. Very often, that chase is very convincing and instrumental in finally achieving a sale.
  7. PPC gives a worldwide exposure to you. Since you can reach any customer around the world, the potential is unlimited. To grab the attention of local consumers, you can alter the PPC campaign accordingly. Thus, you have a highly flexible tool in hand.

If you compare  with organic SEO, then PPC ads can be extremely effective in bringing a faster response. However, they are not interchangeable. Rather, PPC and Organic SEO should be used jointly to make your products and services effective and visible.

It is very much important that you hire the services of  a seasoned PPC Ads consultant to overcome the situation.

 Spree Marketing is one of the leading solution providers in PPC Ads

When you need help to make PPC effective, call a seasoned company like Spree Marketing and take the first step towards achieving your goals.

Spree Marketing: SEO Company in Pune, Digital Marketing Company in Pune

3 New Digital Marketing Ideas for 2017

Marketing managers are people who always think differently. They have the foresight and the sixth sense to hear the footsteps of the future. The year 2016 saw quite a happening time where the world of digital marketing went through several changes.

There was a rampant increase in the use of social media, people preferred videos over texts and a great thrust was there in the retail reality. The coming year will bring a big change in the scenario, and only those who will be equipped and updated with most relevant Digital Marketing ideas will win the race.

As the celebrations and new year parties get over, let’s wipe out everything on the whiteboard and make it sparkling white. Let’s think about the prominent digital marketing ideas that will rule the market.

digital marketing ideas

Idea 1 >> Personalised and relevant content will be in a great demand

Yes, there will be a lot of hustle and bustle at the content front in 2017. If we believe the Digital Marketing geeks, then creating content that connects with the readers will be preferred in the coming years. A reader should feel as if the content is written for him, not something generic written for the whole world.

Remember, a reader doesn’t bother about gimmicks. What he needs is a genuine and authentic piece of content that resolves his queries or gives some solution to his problem. Location specific content and hyper-localised facts would also be preferred depending on the nature of query. The difference will be made by writing content better and not the use of keywords. In fact, keyword density has already become obsolete in view of the latest algorithms of Google. The same will become further meaningless by the end of 2017.

Idea 2 >> Mobile First will be the success mantra

2016 saw a great surge in the trend of accessing Video on Mobile. According to the top brains of Digital Marketing, the trend will continue in 2017 as well.  Therefore, it is very much essential that digital marketers keep it on their priority list.

Since the mobile market dominates the marketplace, marketers must design and conceptualise the strategy based on the mindset of users. What should be the appearance and feel? What should be the structure of promos? How is the mindset of mobile use different from the conventional user? If you need to target them, what should be the communication strategy?

Since the world of marketing becomes simpler today, marketing managers can effectively run a brand awareness campaign and measure the performance using the same channel. In the year 2017, you need to establish a consistent dialogue with the clients to assess the impact.

Idea 3 >> Live Streaming is a new Digital Marketing Idea

Experts say that interest in what is happening around will not get reduced in the coming times. Rather, it will enhance as there are several other ways available such as live streaming. Latest innovations like Facebook Live! worked in reducing the gap between what is happening and when it is being viewed to zero.

In a scenario when you have hundreds of ways of watching what is happening around, it is greatly important that people should prefer what you are showing them.  Very few brands have been able to capitalise on the concept so far. However, it is possible to quickly implement this digital marketing idea as the infrastructure is already there.

If you are a marketer who can create something special, big and really awesome in 2017; then you will be able to attract more eyeballs. Your Digital Marketing idea will lead the show, and others will follow.

Conclusion

Regardless of the ever-evolving field of digital marketing, the core principles won’t change. As a successful digital marketer, you need to define your objectives first and should remain consistent in achieving the same. Define the right marketing strategy to boost the business and measure the impact of it against the business goals. In the world of digital marketing, it becomes quite easy to run the brand and performance campaign and measure the impact.

When you run a digital marketing company, nothing is more relevant than numbers. Unless audience doesn’t understand what is being talked about, they are least bothered about the product or service. A seasoned digital marketer must look into the prominent areas that will make a difference in 2017.

These three prominent digital marketing ideas are useful and relevant for all. Reap great benefits by following them rightly.

More ideas will be greatly appreciated! Please share & comment below.