7 Key Aspects Of Website Design

Irrespective of the professional sector you are operating in, your website plays the most important role. A smart, informative, and stunning website happens to be a strong representation of your brand. Since about 90% of consumers explore the web while finalizing purchase decisions, it becomes imperative to capture their attention.

Your website will create the first impression of your brand thus helping prospects relate to your services and products. Quite naturally, website design and appearance of your site play the pivotal part in engaging online buyers. The following stats will present a crystal clear picture of the entire issue.

website deisign

Statistics about website design

If you catch a glimpse of the current market stats, it will reveal some of the most crucial facts about website design. When it comes to developing first impressions about a brand, 94% of them happens to be design-related. Although content is the king, it loses value when embedded in unimpressive design.

A whopping 75% of consumers consider a company’s site design to be a decisive factor in purchase decisions. That explains the entire situation. You have to build a unique, highly functional, easily navigable, and captivating site, as that will generate huge leads.

Identifying the key aspects

Planning to build a website for your brand? Make sure you are aware of these key elements that can help with your online sales objectives and deliver amazing user experience to site visitors.

  1. Colors

Attractive visuals in line with the overall corporate theme leave indelible impressions on an individual’s mind. It is crucial to choose warm and attractive colors that captivate your visitors’ attention. That will help them build an acquaintance with your online brand.

  1. Establish credibility

You have to emerge as a credible company and build reputation in the professional arena. Include testimonials, FAQs, and warranties that prove your credibility. Your website design will surely have a deep impact on your target audience.

  1. Choose fonts carefully

While choosing the fonts, make sure you consider the crucial factors, as it is one of the most important design elements. The font chosen by you should be clear, comprehensive, and easy-to-read.

  1. User-friendly designs

While engaging with your brand and visiting your site, your target visitors should experience optimum usability. Be it mobile optimized responsiveness, ease of information search, or quick site load or presence of feature-rich elements. If the user is able to use the site effectively then you would have a winner.

  1. Adopt best practices

Aspects such as CTA buttons, navigation panel, and push notifications play the vital role in engaging your buyers. While creating the website, keep these best practices in mind and be relevant to your target market.

  1. Minimal is in

Cluttered elements packed on the screen is a definite no-no in today’s times of ‘mobile-first’. Taking a cue from Google, designers are increasingly leaning towards minimalistic design concepts that factor in aspects like use of negative space and big fonts to engage successfully with site visitors.

  1. Clarity is important

If images, graphics, and illustrations feature on your site then make that they are clear and sharp. While images do aid in brand recall and better interaction, these metrics can be accomplished only when these images are sharp and clear.

Final thoughts

With these ideas in mind and in-depth information of the key elements, it will become easier to create stunning websites. Implement these pointers and give a boost to your brand’s engagement and conversion goals.


7 Secrets To Going Viral On Social Media

While you struggle with finding the best and most efficient ways of tapping the right audience, you can’t ignore social media today. Social Media has the capability to make your content go viral and you can’t ignore it for sure! It is the new-age mode communication where people are more in touch with each other than the real world.

Going Viral On Social Media

Statistics says that in the countries like the USA, every third person is on social media. Worldwide, around 3 Billion people use the social media network, and the number is growing rapidly.

No wonder, marketing managers get allured with the immense potential it carries. Amongst several ways of exploring the power of it, creating a viral marketing campaign is effective and easy.

Viral marketing is a great tool because the impact is exponential.  Do you want to reap the benefits of it? Here are seven secrets that are being practiced by the world’s best brands.

1. Know the audience first

You have to hit point-blank. Don’t expect results by firing indiscriminately while going viral on the social media. The content made viral by you can be effective only when it goes to people who are looking for something similar.

Information about social media behavior, preferences of content, psycho-graphic and demographic mapping creates a logical representation of the target customers. Marketing geeks call it the ‘persona’. When a persona is created by knowing the preferences of the real, potential customers; it becomes more authentic and reliable.

Creating content that matches the likings and preferences of these customers will make a difference.

2. Pick the right social media platform

When you use social media for business promotion, choose the right one. The content you create has to be in tune with it. Twitter, Facebook, Instagram or LinkedIn; all are superb. It depends on your preference, which one to choose.

The nature and temperament are different in case of each platform, and so is the reach. Content that does wonders on Facebook may not be as effective in LinkedIn or vice versa.

3. Content that creates high engagement is the prerequisite

To make effective use of the content on social media, it must keep the readers engaged.  The more engaging it is, the better it is.

Experts say that there are two reasons to make the content interesting. Firstly, it uplifts the ranking. Secondly, it gets re-shared pretty fast. Both aspects are beneficial for your brand, service or product.

4. Don’t forget the visibility aspect

Whether you are a big company or small, going viral on social media platforms will always be rewarding. The only thing is, you need to follow a different approach.

For a small organization, it could be a daunting task to create viral content. Make use of paid ads in this case. It will bring a good thrust to the visibility of your campaign.

While using paid ads, it is important to note that ads must target to influential customers. When they will re-share it, the spread will be enormous.

This is the secret of attaining visibility at lower costs.

5. Make a social media influencer your partner

Yes, it is a good idea! Hire a social media influencer as your partner. You will be amazed to know the effect. The majority of people who make use of a good influencer reap huge benefits.

Since they have a huge following, influencers can act as a strong medium to make your content go viral.

6. Call to action, the success mantra for viral marketing

What is the objective of making all these efforts? You need results. Therefore, media campaigns must guide the readers about what they need to do if they are interested in the brand, service or product?

Only re-sharing the content doesn’t bring any benefit unless it has specific action statement.

7. Grab the attention of media

You launch a campaign on the social media platforms and you may even sponsor it for more traffic. However, it gets a huge boost when the same gets noticed by media. Media news can have a multiplying effect.

Grabbing the attention of media is the key to make your campaign super successful.

In brief, these seven points make your efforts fruitful, and you reap good benefits by going viral on the social media. However, it is furthermore important to develop content that talks to the audience in a unique manner.

Use media analytics tools to measure the effectiveness and performance of the campaign. Tweak and twist your strategy as and when required!

On-page SEO: 9 Key Factors

What is On-Page SEO?

On-Page SEO is a mechanism of optimizing individual web pages in such a way that they rank high in Search Engine Ranking.

Why are higher search engine ranks important?

Higher search engine ranks earn more relevant traffic to the website, and you get more business viability.

How is On-Page SEO done?

Here, we are sharing 9 incredible On-Page SEO Optimization factors that can change the fate of your website.

Remember, there has been a lot of evolution  in On-Page SEO practices so far. Hence, you have to be updated about what is relevant and what is not!

New technology means new buzzwords! Being a successful SEO specialist, you need to be informed about what is happening around you in the SEO domain.

On-Page SEO Infographic Spree Marketing

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Make the best use of SEO-friendly Permalink URLs

Permalink or Permanent Link is a URL that makes it unique and searchable to all those who are online. URL nomenclatures give a signal to search engines as to what the content on the page is about

You can manually name your html and other web files. Or, if you use platforms such as WordPress, it automatically creates SEO-friendly permalinks. And, you also have the liberty of changing the default structure.

Tips and Tricks to make the permalink highly effective:

  • Keep the permalink simple and short.
  • Ensure your main keyword is present in the permalink
  • Don’t make too long permalinks or use too many nested sub directories
  • Keep it relevant and meaningful.

SEO-friendly Permalinks bring great benefits to the SEO and helps you in achieving your SEO targets. Use a plugin like Yoast to improve SEO in WordPress.

Always begin the title with the keyword

When the title tag includes keywords that users are looking for, the search engine will highlight the keywords in the title tag in search results. Yes, it is an effective trick to improve the click-through rate of your website.

Only those keywords or phrases should be included that are relevant to the content and important for the specific page. You can get it by conducting a thorough keyword research.

Put the main keyword at the beginning of the title tag. Put the secondary keyword at the end. Separate important phrases and keywords using pile separator.

Do not include any punctuation such as underscore, comma, dash, etc. (barring  keywords that are normally written with that respective punctuation).

The effectiveness of On-page SEO strategy depends on several parameters and keyword is the most critical. Optimum use of keywords in the title tag elevates your SEO ranking.

Leverage Multimedia as much as you can

Multimedia creates a bond between the user and content. Use videos, images, and audio files and create an overwhelming effect. Engage your audience by making optimal use of multimedia.

Research proves that viewer engagement increases manifold when there are slideshows, video clips, and interactive audio. On the other hand, looking at seemingly endless text matter erodes interest.  It is very likely that viewers will click the “Close” button!

By including interesting multimedia files, you ensure that viewers stay longer on the site and the attention span increases significantly. In the era of fast internet, we have a very little attention span. Hence, anything that forces the users to remain hooked to the content is always welcome.

Also, search engine crawlers take notice of multimedia files, and it results in an increase in website ranking.

Latest SEO analyses in 2017, show the use of multimedia is a winning strategy. With the easy availability of high-speed Internet, multimedia no longer remains an inhibiting factor for the loading time of your website.

Outbound links, the time-tested tool

Outbound links are links that point to other domains from your website. Search engines understand about your niche by following outgoing links. More than that, these links play a vital role in establishing quality and trust of your website which is a pivotal aspect of SEO strategy.

Studies establish the fact that there is a positive correlation between search ranking and outgoing links. Of course, external links need to be supplemented with excellent content on the website.

Outbound links increase your popularity and heighten relevance. They boost the value of your website and enhance reputation. Moreover, outbound links encourage back linking as well. This is the reason; SEO experts emphasize a lot on creating meaningful and relevant outbound linking.

Keywords first (in the first 100 words)

While the content of the website should be relevant to the keyword(s) you are targeting, it’s also important to get to the point straightaway.

Do you think that every placement of a keyword is equal?  The fact is certain places are more important in the content than others, as far as On-page SEO is concerned.

Hence, you need to be skeptical about not only the selection of keywords but their placement as well. Titles, descriptions, images and multimedia, URL, headings and the first 100 words are important locations to place relevant keywords.

Since search engines give more importance to the first 100 words of the content, it will be a good strategy to place keywords there.

Using a keyword density analyzer tool is a good tactic to visualize the keyword distribution would be a good idea.

Wrap your keyword in the page headline

Well, headings always make the content readable because they act as visual cues and convey the crux of the content almost instantly. Many readers use it as the deciding factor whether to read the content or not. Sometimes, readers just skim the content. They will read it more attentively if the heading or sub-heading evokes enough interest.

Not only readers or viewers but search engines also pay attention to the headline. Nicely written headings with proper wrapping of title enhance search engine optimization.

The page Headline is different from the <title> tag of HTML. The <title> tag doesn’t appear on the webpage.

Similar to the headline in a printed format, headings on web pages, increase your attention span. Google also takes into consideration the time spent on a webpage for determining the SEO ranking, hence it is not wise to overlook it.

Breaking up content with shorter paragraphs and subheadings is also a good idea.

Longer content is better

It has been a frequently asked question in the SEO world. Does long content affect SEO ranking positively or is it just a ruthless waste of time and money?

Our experience has revealed that there is an amazing co-relation between the content length and SEO effectiveness. There are several explanations for it. Some feel that longer content earns more links and hence, there is an enhancement in SEO ranking. Others feel that since long content has better On-page SEO optimized, it brings obvious benefit.

Long content certainly appears to rank higher, even while addressing all other SEO aspects. Search Engines generally tend to trust longer, relevant and original content more than short snippets. It also has a positive impact on secondary effects of optimization, e.g. longer time spent on the website by users.

Reduce ‘bounce rate’

Google Analytics throws light on this important aspect. There are so many visitors who come to your website (either on the home page or internal page) and leave soon after.

The phenomenon is called Bounce Rate, and it is pretty high in some cases (in the range of 80 to 90 percent).

google analytics bounce rate

It boils down to imply that your website is not able to retain visitors. Put something there that captures attention or makes a visitor move on to a second page.

A high bounce rate means visitors do not find what they want from the website, or they do not find anything else interesting there. It is needless to say that there is hardly any probability that the visitor will ever land up to the page again.

How to drive a breakthrough in alluring the visitor so that he will come back again is also a critical factor.

The less the bounce rate, more effective is the website.

LSI keywords, use them amply

It is no longer a secret that well-researched LSI keywords can improve On-page SEO ranking considerably. Yes, it makes sense because people search for the same keyword in different ways.

If your page includes all other relevant and related indexing by using Latent Semantic Indexing (LSI), obviously it is more visible than others. LSI is a system that works on the user pattern search and behavior. It talks about how one keyword search is linked to another.

LSI has multiple benefits. You improve the On-page SEO ranking, you reduce the bounce rate, and you make your site more authoritative. Your content appears differently in the crowd of content and you bring more subscribers to the website. It means nothing else but more business!

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