Tag Archives: content marketing

How To Master Content Writing

“Man is a social animal.” It has been a famous fact for centuries now but the quote was taken to another level in this century with the rise of the World Wide Web and social media platforms. Parallel to the growth of social media rose content writing. Though nearly everyone is acquainted with the words “content writing” many understand only a part of the vast field. In the simplest words, content writing is the technique of writing used for websites, pages and blogs to attract targeted readers by writing subject specific topics. The science seems easy, the art here doable and the technique looks simple but the skill-set is in fact not as easy as it looks on the surface.

Content writing is intricately interwined with the art of marketing. It is marketing on a digital platform in a way that the blogs are focused on the product at hand. The content included is not just to initiate unilateral speech or monologue but to create a platform for indulges, dialogues, and interests. Writing, whether for a novel, or for a newspaper or for a website, at the end of the day is a skill and not everyone is gifted. Additionally, there are quite a few pointers that are missed by amateurs, and sometimes even professionals, while writing digital marketing content. But a few rules and quick tips on the side never hurt anybody.

master content writing

Here are a few tips to help you master the art of content writing:

Make it conversational.

Content writing is conversational. Unlike most writing platforms content writing is not just supposed to voice out ideas but demands equal involvement and intrigue from the readers. A good content writer will ensure that the writing is not a 10 mins monotonous rant on a particular topic. Even while marketing out an idea the writing should initiate a silent conversation with the readers not just selling out the digital content but also inviting their requirements. If anything this will make sure your comment section is never empty.

Make it vibrant.

Here vibrant doesn’t denote a colorful webpage. That’s the web designer’s job. Content writing is targeted towards a particular wing of readers but this does not mean that impressing the focused crowd would require the same style of writing. A content writer is required to be able to write on various platforms and topics with a different objective for all the write-ups. The best way to catch up on different styles of writing and the trendy lingo attached with the piece is to read up on a variety of blogs focused on various types of digital marketing.

Do your research.

Gone are the days when a blank page was good enough to start. If you’re a good writer ideas will pour right out, but if you want to become a great content writer a preliminary research as easy as a google search is important for a good write-up. It will be very difficult to master content writing without a fundamental knowledge of the content itself. This said it is additionally beneficial to even read out of topic sometimes to avoid monotonous turns on the content and build up on your topic from there.

Focus and attention on the object.

It is true that reading up different blogs on or off topic help immensely with ideas but it is essential that this shouldn’t distract your write-up. A content writer should not steam out and lose the objective of the write-up. Writing anywhere, on any platform whether an essay, para or even a simple line has an aim and the most important thing to remember is that your writing needs to consistently keep together this aim. The end reward is that this keeps the attention of the reader intact and they’ll be able to better resonate with your digital content.

Originality

This goes without saying- Make your content original. There is a high chance that similar products, pages and services have already been digit- marketed by various other websites and content writers. And there is a high chance that the reader has probably already read up the same things. The only thing that will make the reader interested at this point is uniqueness. Each content writer has a unique voice and instead of repeating the same research you read, try to make your content original from the very first line.

Use the diversity in social media.

Social media is not just limited to written communication. There are platforms such as youtube, Instagram, vine, tumblr etc. which act as an endless resource and aid while getting ideas. A content writer doesn’t just have to be a talented writer but also a smart idea picker. Ideas surround you everywhere and you have to know how to incorporate the same to master content writing.

Search Engine Optimize

Search engine optimization is one of the life-savior techniques for content writers and digital marketers all over the web. At the same time it is also one of the biggest challenges that content writers face. The catch is to strike enough balance between the write-ups to be optimized enough to show up as a related search and for them to be non-repetitive and redundant. To master content writing it is essential that the writer has enough content to appeal to the average reader and enough skill to match up the search algorithms online.

Make your presence felt.

The purpose of this trick is not just to master content writing but to master product marketing. At the end of the day whether you’re in sales or advertising or social media management the art of content writing goes a long way in making your presence heavy on the web. Build your style of writing and mix it up with the ideas you get every day. Readers are getting aware by the minute and so are digital marketers. They are on a look out for new content writers who learn on the go and adapt with each write-up.

Content Marketing Services

Many of you have heard about content writing but are not really sure whether and how content marketing services are helpful. We will clarify your question in this article.

Benefits of Content Marketing

Content Marketing Services

Content Marketing Services

Firstly, Content Marketing is defined as ‘Marketing that involves the creation, sharing and publishing of media and content to attract a defined target audience – with the intention of achieving a profitable customer action’. In this series we bring to you some statistics about content marketing that will clarify your questions on whether it is useful and to what extent it can help. We have compiled these statistics from a number of independent surveys and researches. Our objective is to create an awareness of the value of content.

You will also eventually see the purpose of writing compelling content once the benefits of content marketing services become clear to you.

Content marketing is taking over the marketing industry

Here is a summary of statistics pertaining to content based on a recent release by Social Pilot.

  • 27 million pieces of content are shared each day
  • 90% of organizations market with content
  • 75% of chief marketing officers agree that content is the future of marketing
  • 55% of brands do not have a dedicated content director
  • 80% of marketers report their organizations are shifting to branded content
  • 72% of marketers consider branded content to be more effective than advertising in a magazine
  • 69% say it is superior to direct email
  • 86% of B2C marketers use content marketing
  • 91% of B2B marketers use content marketing
  • 65% of B2B content marketers say their biggest challenge is producing enough content

 Blogging creates more traffic and more leads

  • Each month, 350 million people read blogs.
  • Blogs give sites 435% more indexed pages and 97% more indexed links
  • 37% of marketers say blogs are the most valuable content type for marketing
  • Companies that blog 15+ times a month get 5 times more traffic than companies that don’t blog
  • Companies with an active blog report 97% more leads

 Content fuels our social web

  • Content from reputable sources is most shared
  • 90% of users listen to recommendations shared by friends.
  • 73% of all industry specific twitter posts include content sharing
  • 99% of people who share via social networks are sharing via multiple platforms
  • Clicks from shared content are 5 times more likely to result in a purchase
  • 87% of B2B marketers use social media to distribute content
  • 34% of marketers have generated leads on twitter
  • 80% of users prefer to connect with brands on facebook
  • 58% of consumers trust editorial content
  • People want to be in control of the content they receive – 86% skip TV ads, 44% of direct email is never opened, 91% people unsubscribe from a mailing list they previously subscribed to.

Visual content captures consumers

  • 90% of the information that comes to the brain is visual
  • Articles with images get 94% more views than those without
  • 40% of people respond better to visual inforation than text
  • 46% of people say a website’s design is the #1 criterion for deciding the credibility of the company
  • Posts with videos attract 3 times as many inbound links than plain text posts
  • In a custom council study, 62% of respondents reported using video in their content marketing
  • 75% of smartphone users watch video on their phones, 26% of them use video at least once a day

Content marketing services that generate leads

  • Content creation was ranked as the single most effective SEO tactic by 53% people
  • 57% of B2B businesses say SEO has the biggest impact on lead generation.
  • Conversion rates are 105% higher for consumers who interact with ratings and product reviews
  • 60% of consumers feel more positive about a company after reading custom content on its site Consumers who received email marketing spend 83% more when shopping
  • Organic search leads have a 15% close rate while outbound marketing leads have a 1.7% close rate

Investing in content marketing services is critical to business

  • Marketers spend nearly 1/3rd of their budget on content marketing
  • 54% of marketers say they will increase their content marketing spending in the next 12 months Content marketing costs 62% less than traditional marketing
  • Content marketing generates at least 3 times more leads than traditional marketing for the same amount spent
  • $120 billion was spent on content marketing, video & social media last year
  • 55% of B2C marketers plan to increase their investment in branded content
  • Social media advertising spend will touch $9 billion by 2015
Content Marketing & SEO

Content Marketing Services + SEO Services = Increase Your Business!

We hope you liked this post on Benefits of Content Marketing and can now see the business significance of availing Content Marketing Services especially original, relevant & compelling content. Do share your queries & experiences through the comments box below.

Contact Spree Marketing directly for SEO Services and Content Marketing Services.
Write to us or Call +91-8976996636.

How Important Is Content In Online Marketing?

We often get asked –

  • Is Content Marketing important ?
  • How important is the content of the website with regard to Online Marketing?

In addition to all tactics & strategies employed in online marketing, there is one vital thing you need to look forward to first.

You need to be recognized as a leader in your space. And for that to happen, you must be in a position to answer all queries and concerns, objections and doubts about your business.

Content has a pivotal role in effective online marketing.

People are looking for valuable information. That is what they seek and share.  Thus, providing valuable content to people is the key to success in online marketing.

How Important Is Content marketing

So, those who can create killer content & tie it to their business goals have the ability to create online marketing gold. They’re the ones who get it right while others fail.