Every business independent of its size has to invest on marketing to increase or retain its market share or to maintain their goodwill. In today’s scenario, Digital Marketing has become an essential part of marketing activities, but the key is to be selective and go for the most efficient Digital Marketing strategies that are prevailing in the present and will stay for long.
As the year ends and 2016 is approaching, your digital marketing strategy should be a combination of old as well as new techniques. Here is our recommendation of 7 Proven Digital Marketing Strategies for 2016.
1. Inbound Marketing
Inbound marketing is all about presenting yourself in the right way at the right place at the right time. It is about earning people’s interest by showing them relevant content while they are browsing online. Inbound marketing results in customers visiting the website with interest cultivated by this strategy; instead of Conventional Marketing where a company executive approaches a customer’s place.
2. Digital Outreach
It is nearly impossible to be a successful company without a digital presence. The key to attract customers is being at the top whenever they search something relevant. As searching is done on search engines, search engine optimization (SEO) becomes an essential part of Digital Marketing strategy. Picking keywords and optimizing your webpages should be at the top of your mind.
Blogging is the best way to put up your message in your own unique style. Blogs can be found easily by the right prospective customers. Blogs should be clear and objective & the content of your blog must answer the question of the customer. Try using long tail keywords in your blogs to improve its search ability.
4. Enduring Appearance
Once your customers have been attracted and they are on your site, put up your best face forward. The website should be optimized, clean and impactful. Logo should be crafted in such a way that customers can identify you in future and re-live their experience by just seeing your logo. Helpful content should be there on the website.
5. Customer Relations
Any owner doesn’t just want random site views, ultimate aim is to convert strangers into customers. Contact information must be taken through forms or sign up processes. Contact information is the most valuable currency. Turn random site views by inorganic traffic into organic traffic.
6. Marketing Automation
Now you have your customer’s detail, follow them through emails. Send related mails only. If a customer was viewing some content, then in future send related series or any updates. Marketing Software like Hubspot, Marketo, Eloqua and many more could handle this. These provide in-depth analytics on a single platform.
7. Ad Retargeting & Video Ads
Follow up your customers on the social platform by showing your ads with the content they love. Giving your message multiple times can have a positive impact. 2015 has been a successful year for Video Ad marketing strategy. Integration of video ads in apps, games and websites is the newest and successful ad strategy.
In today’s competitive world even Digital presence alone might not work as it did in 2014-15. Well planned and selective Digital Marketing strategies can put you above your competitors in 2016. As the New Year is on its way, implement these strategies will definitely boost your marketing campaign.