Marketing platforms are morphing and widening at a stupendous speed. Not so long ago, the only media platforms were newspapers and radio but now communications and transmission platforms have multiplied and new pathways of marketing have evolved, the most evident and recent ones being digital marketing and social media marketing. Albeit the existence of such wide platforms one thing remains a basic need- your brand’s personal blog and almost all businesses keep one to get in touch with new and old clients alike.
But with the presence of so many digital marketing platforms of sharing and connecting with your clients out there, a lot of business houses often unintentionally end up ignoring their blogs and homepages and this seems like a fair mistake and as it goes with marketing- A tiny mistake could cost you a considerable number. This number could be anything, the number of likes, comments, visitors, or clients but they all lead to a loss of invested money. So while staying up to date with new ways to market your brand gives you an advantageous edge, ignoring your website could be counterproductive and is a grave mistake that might bring your efforts back to a big zero.
As an entrepreneur you already have a lot of departments to deal with and this keeps your mental processes in a constant state of stir. Now with this it is easy to forget temporarily about certain marketing platforms but your website is the heart of your business’s marketing web and it needs frequent updating. While the outline of the website requires only periodic overhauling, blogs need constant revision.
Keep The Content In Mind:
A focused approach is always better than the half-hearted, haphazard one. This said; keep your blogs search engine optimized and content centric. Your business may provide a variety of services and may provide various kinds of clients but each topic that you put up a blog on must be content centric to lead not just the existing clients but also new potential clients to your business website.
Maintaining a blog is a lot about staying active. And this does not end once you have updated your blogs or revamped your site. Digital marketing is about reconnecting with you clients and establishing a method of communication with new ones and hence a huge part of maintaining your blogs is replying or commenting back on the comments and queries you get on your site. Very few businesses tend to remember this aspect and provision given under your write-up but it remains a great way to score more cookie points with your clients easily.
Linking is a Digital Marketing Tactic
Attaching significant links on your own blog or adding inbound links redirecting to your website is a good way to ensure more traffic inflow and increase the number of visitors to your website. Referencing has always been a great method to hit a chord with the reader or even just to make the article more explanatory and similarly, referencing services and products through links in your blogs is a great way to enrich your content.