Tag Archives: SEO

5 Latest SEO Trends to Watch Out For in 2018

SEO is much more than finding appropriate keywords and building backlinks. SEO is quickly evolving. The trends in this online marketing arena will keep on changing each passing day. Here are 5 of the most important trends to look out for in 2018.

SEO trends

#1 Sharp Increase in Voice Search

According to latest data, 1 in 5 searches by users are voice queries. Google has already launched some latest voice-activated hardware such as its flagship phone Pixel 2 and a line of home speakers that are driven by Google Assistant. Not to forget how addictive the voice search becomes once you start it. The accuracy of the voice assistants have increased as well so that more people are benefited by the results.

Therefore, it is important that you optimize your strategy according to voice search like using long tail keywords and writing in the everyday language.

#2 Personalized Customisation Will Change the Ranking Factors

Google has been always working towards improving the results for users to match their own personalized needs. They have been relying on the user’s personal search history, browser cookies and much more customized SERPs for individuals. With the transition from written search to voice search, the increased convenience for any query – the personalization factor will soon become a huge hit for SEO. This trend can make it a little difficult for a company to rank.

#3 Hyperlocal Results Will Rise

With increase use of mobile phone and a rise in the relevance of VR and AR, more and more companies are looking out for local SEO by putting local keywords and optimizing content for a niche audience. There will be a massive increase in targeting local customers which are closer in proximity and almost down to a block’s radius.   

#4 Tremendous Shift to Mobile

Right now, Google evaluates the relevance of a website for the user based on how it performs on the Desktop. But with mobile searches being responsible for 60% of the total searches, it is more than likely that this trend will shift. As for businesses, it is crucial that you work on how to make your website more mobile friendly and accelerate mobile pages.

#5 Featured Snippets

Google introduced featured snippets a while back and their growth has been tremendous ever since. Not only 30% of all the search engine queries are returned to the user in the form of featured snippets on Google but these snippets are also stealing 10% of the traffic from the top ranking pages. So, it is important that you structure and format your content so that it is not only Google optimised but snippet optimized too.

Even though SEO will work on the old trends such as putting user value first, inserting keywords in the first paragraph etc., these new trends will sure up your SEO game.

SEO Impact of Retweets

Among the various social media platforms, Twitter achieves a distinguished place and reputation. With one hundred and a half million active users worldwide, it leaves many others far behind in terms of magnitude and popularity. No wonder, web marketing geeks look at Twitter as a massive tool for attracting maximum eyeballs. However, the real SEO Impact of Twitter usage has not yet been established through valid statistical tools.

Is retweeting a great idea for achieving high SEO rank?

SEO Impact of Retweets

Matt Cutts of Google has spoken on this subject before [Reference: Searchenginewatch] and while there is ambiguity about how genuine the claim of there being an SEO impact of retweets is,  SEO Specialists will concur the most effective way to confirm this has been through trial and test.

Studying the SEO Impact of Retweets

As SEO specialists, we ran a check to determine whether there was a correlation (if any) between number of retweets and its impact on Google ranking. The results show an overwhelming SEO impact of retweets.

The study uses one website and Google search engine to make calculations simple. As soon as somebody creates an account on the website, a tweet is forwarded to the account. Hence, number of accounts generates the same number of tweets. Each user was asked to retweet it at least once. Thus, there was a cascading impact of retweets. Results indicate that there is certainly a great positive thrust to the ranking because of re-tweets. When they follow in the range of 1 to 50 tweets, there was an increase in the ranking. 50 to 1000 tweets had a minor impact. When retweets crosses the 1000 threshold, it had an exponential boost on the ranking.

Undoubtedly, page ranking depends on a variety of other factors like keyword density, media coverage, more blogs or articles on various sites pointing to the URL or specialization of the website. Nevertheless, our results show there is a direct correlation between number of tweets and the Google rank.

What does Page Ranking mean for a website?

Every business that wants to obtain customers through their website, strives to have a high ranking on major search engines, but it isn’t an easy task certainly. SEO companies use optimization methods to achieve the desired rank. Since the research shows a direct correlation between the number of tweets and SEO, it becomes an obvious tool for a grand success.
There can be specific strategies built around social engagement. Launching campaigns to promote re-tweeting can be effective. Also, many other innovative ideas can be conceptualized to encourage people to share tweets on commercial pages and thus achieve the SEO impact of retweets.

As Twitter has turned out to be a phenomenal tool for improving search engine ranking, re-tweeting becomes an important SEO activity. With more users getting hooked to twitter every day, the potential seems to be unlimited. It is quite impressive and an assured way of reaching new heights of website ranking.

How To Fool A Search Engine

“You can fool a search engine bot, but you can’t fool the user”

Can you fool a search engine?

Search Engine Bots crawl websites to index pages relevant to the searched keyword or phrase. Major search engines like Google & Bing consistently upgrade their spiders to ensure links with the most apt content appear in search results. Original  & pertinent content is the best method to rank high in searches. So, you can’t really fool a search engine since the composition matters most but great content also needs to be supplemented by certain search engine approved parameters…

Let us look at some Search Engine Optimization Techniques 

1) The <H1> tag  –  This is a heading tag used in HTML. A little knowledge of HTML would go a long way in improving your search engine rankings.

If you have reached this page by searching for “How To Fool A Search Engine” you would also notice that the heading of this page is in an <H1> tag! The heading tags, especially <H1>, convey to the search engine what is the topic the page is about and the search engine would generally assume the page content is relevant to the heading.

There are other ways to create a large size heading as well, for instance doing so in the css file. But this doesn’t have as much of an impact in improving search engine rankings and search engine optimization. Such a page can also be relevant to the user but it wouldn’t have the desired result in search engines!

2) Naming of the URL – Most search engines also parse out the name of the URL or the filename of the page.

If you look in the URL of this page, the name that appears is How-to-fool-a-search-engine. Notice also that there are no underscores ( _ ) in the URL, we are using hyphen ( – ). Google & other search engines relate to the hyphen better than the underscore when it comes to indexing keywords. Another thing to note is, connecting words like to, in, for, at etc. are often ignored by search engines. So How-fool-search-engine would have almost the same impact as How-to-fool-a-search-engine. The search engine bots also go by the assumption that the name used in the URL provides credence that the page is based on that topic. You would have also noticed how Google highlights URL words in search results that match the keywords searched for.

How To Fool A Search Engine

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3) Alt & Title tags in images – Alt tags assist Google in providing image search results. And, though debatable, it also adds to the keywords used in the page as a whole. While the alt tag should convey what the image is about, you can also consider using your main keyword in the image alt tag. Check the above image again – if you hover your mouse over the image above, you would see the alternative text showing up as “How To Fool A Search Engine”.

4) Meta Tags – Again, make full use of the title and description tags. I have used the title “How To Fool A Search Engine“. The search engine bots expect the meta description to be sufficiently indicative of the content in the body. And if it indeed is, this helps even more!

5) Keywords, of course! So if this page is supposed to be search engine optimized to be visible as a result for the search “How To Fool A Search Engine“, it must contain the keyword “How To Fool A Search Engine”. Not too many times though! Try and count the number of times it appears in this page… Some 2-3% of the whole content should be good enough!

Want more tips on SEO (Search Engine Optimization)? Get back to us through the comments box below or reach out directly for your SEO requirements to –

Spree Marketing – Digital Marketing & SEO Company in Pune
Email – info@spree.marketing Phone +91-8976996636. ATB!