Tag Archives: Social media Marketing

What is Social Media Marketing?

All of us have heard of Social Media Marketing but many are still looking for an answer about what it is and how it helps. We do know that a number of social media networks exist like Facebook, Twitter, LinkedIn, Google+, Instagram and we have accounts in most. We post updates on social media networks which are seen by our friends and followers and are often replied to, liked and shared. But, we still need to get an understanding of what it is really about.

Social Media Marketing

So, back to our question – What is Social Media Marketing?

Simply put, Social Media Marketing is a viral marketing strategy. It takes advantage of the extreme popularity of social media to market products or services. This is usually done by acquiring traffic to websites that showcase their products on social media. You can reach a target market through impressions, clicks, likes, sharing & other forms of engagement. If you hit upon the right post that goes viral, your reach will multiply resulting in brand building and a huge volume of traffic.

Why should we use Social Media Marketing?

The fact that social media has such a vast reach and almost unlimited potential, makes it one of the most attractive mediums to market on. For example, Facebook had 864 million active daily users as on September 2014. This means social media can be a goldmine if made use of effectively.

Some of what we currently know about Social Media:

  1. We follow people on social media like Facebook and Twitter and view updates from them
  2. We can post updates and images of ourselves
  3. We send messages to people and communicate through social media
  4. I was able to reconnect and stay in touch with old friends using social media
  5. Entertaining, humorous posts, creative pictures & videos get more likes, comments and shares

Time to think: Why did Social Media gain prominence?

Social media gained prominence because social networking sites evolved to be an excellent means of keeping in touch with all people we want to. The interactive features make communication & content sharing simple. We can also collaborate with several people having similar interests by forming communities and groups.

What are the benefits of Social Media Marketing?

  1. Low cost media. In most cases, the only cost is the time involved in making posts, updating profiles and communicating with contacts.
  2. Simple to use – You don’t require specialized skills. Someone with basic internet experience can easily get a hang of it.
  3. Unlimited access – Social media can be accessed by all  and has an  easy global reach. Traditional media like print, outdoor advertising and TV have a great deal of costs involved.
  4. Build a fan base – Owing to its interactive nature, you have two way communication with your friends and followers and this helps in building more contacts and customers.
  5. Flexible - For an ad on Facebook, creatives can be altered, target market can be altered, information updated and the ad republished. Thus you can make sure your information is always up to date which isn’t easy in case of traditional media.
  6. Measurable - Statistics are easily measurable. You can obtain reports on reach achieved, unique impressions, clicks to website and other actions. This feedback is helpful in taking steps to tweak the ad campaigns for better results.

How can we market on Social Media?

You can directly use social media posts to showcase & advertise your products, provide information and a call to action. Social media marketing campaigns can help gain traffic from your relevant target market to your website, obtaining more leads and consequently, more customers.

What Social Media can be used to market?

  1. Facebook by far is the world leader and you need to be on Facebook no matter which business you have.
  2. Twitter is great for following news and updates and most twitter users are people who want to stay updated, follow news & sports details and keep in touch with trends.
  3. Instagram and Pinterest are fast catching up and all image friendly businesses like costumes, jewelry, art should be on these.
  4. Google+ is great for sharing and owing to its compatibility with YouTube and Google hangouts, it is a must have for tech and marketing companies. Moreover, Google +1′s and shares have a great impact on SEO (Search Engine Optimization) making this social media platform just unmissable.
  5. LinkedIn is a great professional sharing platform and is #2 after Facebook. LinkedIn advertising offers quality targeting to specific companies and designations making it highly relevant.
  6. Youtube, Vimeo, Tumblr, Delicious, Digg & StumbleUpon are some other popular social media.

We hope this post helped you get an idea about what Social Media Marketing can do for you.
If you have any inputs and questions, please enter them in the comments box below.

Go for Social Media Marketing, you have a lot of gains to make!

 

Please like & share:

Facebook Marketing for Business Growth

Facebook has evolved into an essential part of Online Marketing

Facebook marketing empowers companies and brands to actively communicate with their audience and also enjoy the opportunity of exploring the market for new customers.

Facebook Marketing

Facebook helps you connect and share

 

Facebook Marketing For Business Growth

Why should a business have a Facebook page?
While you are busy managing your business, let Facebook take care of your customers. Facebook is one of the platforms that:

  • Helps you reach your target audience
  • Communicates with your customers
  • Generates awareness among the target market about your services & products.
  • Gets feedback for your business
Facebook For Business

Facebook For Business

Facebook marketing provides various options enabling you to zero down to an audience within your niche. You can run campaigns primarily to get the audience to like your fanpage and thus be linked to your posts and you can also optimize your campaigns to ensure greater traffic to your website.

There are various filtering options available like targeting audience within a specific country, an age group, marital status & showing interest towards a particular subject.
E.g. A cosmetic company can target females in India in top metro cities within the age group of 18 to 40 and having interest in beauty, fitness & cosmetic products.

The Facebook Advertisements manager also provides an insight regarding the potential reach of audience as per the filtering chosen. Regular posts help to generate greater fan following for the page & care has to be taken to tweak the topics as per the tastes of your audience. You can engage your customers through attractive posts and draw their attention. While posts most often relate to descriptions of your products and services, the ads are generally direct and invite your customers to fulfil a desired action. Contests run on Facebook encourage your customers to communicate with your brand. You can also run polls in order to generate feedback about your business. All your posts should educate your audience as well as entertain them. Yes, it is most important to have a combination of both because you need to keep your audience captivated while also creating awareness.

Developing a relationship with your customer is fundamental, and in order to do so make sure that you post regularly. Encourage your audience to like, understand and participate in your posts. This will give you a clear feedback about how they perceive your brand. While you may not need random posts, you do need to decide a theme based around which you develop your posts. This has generally been observed to create an image which helps to connect better with the audience & develop your fan base.

When your foundation is strong, you are all set to generate sales for your brand.
The sales pitch should be strong & encouraging, showcasing your best product/service features & may talk about instant discounts. One of the best elements of a sales pitch is to get audience feedback by asking questions. It is a great way to identify your audiences’ needs.

You can create several Facebook Ads campaigns on the basis of your sales pitch & target market. It is helpful to start with a pilot project, as the results help you to tweak your advertising campaigns and create more efficient ads.

So why not take these simple steps & boost your sales?

  • Build a fan page
  • Add photos, videos & engaging posts
  • Consider your audience, ask questions
  • Develop a contact form
  • Integrate blogs to communicate with your customers better
  • Organize polls, surveys & events
  • Develop your fan base & monitor your page

Spree Marketing offers you Facebook Marketing and other Social Media Marketing Services. Contact us on info@spree.marketing

Please like & share:

SEO Company In Pune – Search Engine Optimization

Looking for Search Engine Optimization (SEO) Services in Pune?

You are now on the right page! Spree Marketing is an SEO Company in Pune that offers Specialized SEO Service and will surely assist in getting your website to the top! Please go through the below SEO Basics and contact us on +91-9867222648 / info@spree.marketing

SEO Company in Pune

SEO Concept

What Is SEO?

Search Engine Optimization (SEO) is the process of optimizing a website or a web page in a manner so as to improve its ranking for specific keyword searches in major internet search engines like Google and Bing.

SEO refers to natural search results also known as organic search results only and does not refer to paid advertisements appearing in search results. Organic search results have a lot more credibility than paid ads for the user since owing to the tremendous credibility, reputation and reach of Google and Bing, the user will be more confident the natural result is most likely to provide the information he is searching for.

SEO Company In Pune

SEO Company In Pune

Why Is SEO Important?

Search Engines are designed to pull out the most relevant webpages with respect to the keywords entered. More relevant pages get higher page ranks. Users are aware of this and thus they have more faith in higher ranking search results. The higher a webpage is in search results, the more likelihood is there of the user clicking on it and visiting the website. Thus, the most important criteria for getting traffic to your website is its page rank which depends on the quality of Search Engine Optimization done.

How Is SEO Done?

The most important and natural way to improve your search ranking is to have all relevant, natural and original content related to the topic being searched for. This is the best and most effective way to ensure a higher ranking for your webpage. An essential factor is the keyword density which is the percentage of times the relevant keyword or phrase appears in the page. Most SEO experts would concur that the current recommended keyword density for Google is 2-3%. Exceeding that would be considered as keyword stuffing which can cause Google to penalize the website.

How To Avoid Getting Your Website Penalized?

An amateur SEO effort can result in disaster for your web page. Major search engines have now released updates which check for and penalize websites & pages created using Black Hat SEO techniques done solely for the purpose of getting a quick high page rank. This penalization can result in the webpage dropping several notches in search results as well as getting banned altogether from search.

Some Avoidable Black Hat Techniques:

  • Keyword stuffing – Too high keyword density is recognized as spam and can result in downgrading your websites rankings.
  • Creating duplicate content – This includes copying text used elsewhere and from other websites.
  • Cloaking – Creating scripts to display different URLs to search engines to match their SEO requirements and differently designed URLs to users. Most search engines have now released updates to counter this strategy.
  • Purchasing Backlinks – While having other websites pointing to your page helps increase its importance and thus ranking, this needs to be done in a natural way and from credible websites only. It should be done by getting relevant websites to connect to you via news articles & reviews or have major news & classified sites put up updates about your business and link to your site. Buying backlinks from non-credible sources is a sure way of achieving penalization especially for new websites.

Why Is Social Media Activity Important?

Both Google and Bing have now incorporated social signals as a factor to determine rankings in search results. Participating in social sharing sites is crucial to SEO. If you don’t have a Facebook fan page, a twitter account or a Google+ page, you are missing out. Nowhere is this so clearly visible as in Google+ where direct links to relevant posts often appear in Google search results. Getting quality social shares and being widely shared on social networks is vital to SEO because more and more people get to see your website and brand. Facebook likes, Twitter retweets and Google +1s are all used as signals in organic search rankings.

SEO Company In Pune

Spree Marketing is a Search Engine Optimization (SEO) Company in Pune, India
We have expertly trained and Google certified staff with strong expertise and a long experience in SEO, Pay Per Click, Social Media Marketing and other forms of Digital Marketing. Our Search Engine Optimization efforts are up-to-date, all-natural, quick and effective.

Contact Spree For Web Design, SEO & Digital Marketing Services
Homepage: www.spree.marketing Phone:  +91-9867222648 Email: info@spree.marketing

If you have liked this article on SEO Company in Pune, please take a moment to follow us on social media and share this blogpost. Do feel free to articulate your experiences, views and suggestions in the comments box below.


Please like & share: