Looking for Search Engine Optimization (SEO) Services in Pune?
You are now on the right page! Spree Marketing is an SEO Company in Pune that offers Specialized SEO Service and will surely assist in getting your website to the top! Please go through the below SEO Basics and contact us on +91-9867222648 / firstname.lastname@example.org
What Is SEO?
Search Engine Optimization (SEO) is the process of optimizing a website or a web page in a manner so as to improve its ranking for specific keyword searches in major internet search engines like Google and Bing.
SEO refers to natural search results also known as organic search results only and does not refer to paid advertisements appearing in search results. Organic search results have a lot more credibility than paid ads for the user since owing to the tremendous credibility, reputation and reach of Google and Bing, the user will be more confident the natural result is most likely to provide the information he is searching for.
Why Is SEO Important?
Search Engines are designed to pull out the most relevant webpages with respect to the keywords entered. More relevant pages get higher page ranks. Users are aware of this and thus they have more faith in higher ranking search results. The higher a webpage is in search results, the more likelihood is there of the user clicking on it and visiting the website. Thus, the most important criteria for getting traffic to your website is its page rank which depends on the quality of Search Engine Optimization done.
How Is SEO Done?
The most important and natural way to improve your search ranking is to have all relevant, natural and original content related to the topic being searched for. This is the best and most effective way to ensure a higher ranking for your webpage. An essential factor is the keyword density which is the percentage of times the relevant keyword or phrase appears in the page. Most SEO experts would concur that the current recommended keyword density for Google is 2-3%. Exceeding that would be considered as keyword stuffing which can cause Google to penalize the website.
How To Avoid Getting Your Website Penalized?
An amateur SEO effort can result in disaster for your web page. Major search engines have now released updates which check for and penalize websites & pages created using Black Hat SEO techniques done solely for the purpose of getting a quick high page rank. This penalization can result in the webpage dropping several notches in search results as well as getting banned altogether from search.
Some Avoidable Black Hat Techniques:
- Keyword stuffing – Too high keyword density is recognized as spam and can result in downgrading your websites rankings.
- Creating duplicate content – This includes copying text used elsewhere and from other websites.
- Cloaking – Creating scripts to display different URLs to search engines to match their SEO requirements and differently designed URLs to users. Most search engines have now released updates to counter this strategy.
- Purchasing Backlinks – While having other websites pointing to your page helps increase its importance and thus ranking, this needs to be done in a natural way and from credible websites only. It should be done by getting relevant websites to connect to you via news articles & reviews or have major news & classified sites put up updates about your business and link to your site. Buying backlinks from non-credible sources is a sure way of achieving penalization especially for new websites.
Why Is Social Media Activity Important?
Both Google and Bing have now incorporated social signals as a factor to determine rankings in search results. Participating in social sharing sites is crucial to SEO. If you don’t have a Facebook fan page, a twitter account or a Google+ page, you are missing out. Nowhere is this so clearly visible as in Google+ where direct links to relevant posts often appear in Google search results. Getting quality social shares and being widely shared on social networks is vital to SEO because more and more people get to see your website and brand. Facebook likes, Twitter retweets and Google +1s are all used as signals in organic search rankings.
SEO Company In Pune
Spree Marketing is a Search Engine Optimization (SEO) Company in Pune, India
We have expertly trained and Google certified staff with strong expertise and a long experience in SEO, Pay Per Click, Social Media Marketing and other forms of Digital Marketing. Our Search Engine Optimization efforts are up-to-date, all-natural, quick and effective.
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