5 Latest SEO Trends to Watch Out For in 2018

SEO is much more than finding appropriate keywords and building backlinks. SEO is quickly evolving. The trends in this online marketing arena will keep on changing each passing day. Here are 5 of the most important trends to look out for in 2018.

SEO trends

#1 Sharp Increase in Voice Search

According to latest data, 1 in 5 searches by users are voice queries. Google has already launched some latest voice-activated hardware such as its flagship phone Pixel 2 and a line of home speakers that are driven by Google Assistant. Not to forget how addictive the voice search becomes once you start it. The accuracy of the voice assistants have increased as well so that more people are benefited by the results.

Therefore, it is important that you optimize your strategy according to voice search like using long tail keywords and writing in the everyday language.

#2 Personalized Customisation Will Change the Ranking Factors

Google has been always working towards improving the results for users to match their own personalized needs. They have been relying on the user’s personal search history, browser cookies and much more customized SERPs for individuals. With the transition from written search to voice search, the increased convenience for any query – the personalization factor will soon become a huge hit for SEO. This trend can make it a little difficult for a company to rank.

#3 Hyperlocal Results Will Rise

With increase use of mobile phone and a rise in the relevance of VR and AR, more and more companies are looking out for local SEO by putting local keywords and optimizing content for a niche audience. There will be a massive increase in targeting local customers which are closer in proximity and almost down to a block’s radius.   

#4 Tremendous Shift to Mobile

Right now, Google evaluates the relevance of a website for the user based on how it performs on the Desktop. But with mobile searches being responsible for 60% of the total searches, it is more than likely that this trend will shift. As for businesses, it is crucial that you work on how to make your website more mobile friendly and accelerate mobile pages.

#5 Featured Snippets

Google introduced featured snippets a while back and their growth has been tremendous ever since. Not only 30% of all the search engine queries are returned to the user in the form of featured snippets on Google but these snippets are also stealing 10% of the traffic from the top ranking pages. So, it is important that you structure and format your content so that it is not only Google optimised but snippet optimized too.

Even though SEO will work on the old trends such as putting user value first, inserting keywords in the first paragraph etc., these new trends will sure up your SEO game.

7 Key Aspects Of Website Design

Irrespective of the professional sector you are operating in, your website plays the most important role. A smart, informative, and stunning website happens to be a strong representation of your brand. Since about 90% of consumers explore the web while finalizing purchase decisions, it becomes imperative to capture their attention.

Your website will create the first impression of your brand thus helping prospects relate to your services and products. Quite naturally, website design and appearance of your site play the pivotal part in engaging online buyers. The following stats will present a crystal clear picture of the entire issue.

website deisign

Statistics about website design

If you catch a glimpse of the current market stats, it will reveal some of the most crucial facts about website design. When it comes to developing first impressions about a brand, 94% of them happens to be design-related. Although content is the king, it loses value when embedded in unimpressive design.

A whopping 75% of consumers consider a company’s site design to be a decisive factor in purchase decisions. That explains the entire situation. You have to build a unique, highly functional, easily navigable, and captivating site, as that will generate huge leads.

Identifying the key aspects

Planning to build a website for your brand? Make sure you are aware of these key elements that can help with your online sales objectives and deliver amazing user experience to site visitors.

  1. Colors

Attractive visuals in line with the overall corporate theme leave indelible impressions on an individual’s mind. It is crucial to choose warm and attractive colors that captivate your visitors’ attention. That will help them build an acquaintance with your online brand.

  1. Establish credibility

You have to emerge as a credible company and build reputation in the professional arena. Include testimonials, FAQs, and warranties that prove your credibility. Your website design will surely have a deep impact on your target audience.

  1. Choose fonts carefully

While choosing the fonts, make sure you consider the crucial factors, as it is one of the most important design elements. The font chosen by you should be clear, comprehensive, and easy-to-read.

  1. User-friendly designs

While engaging with your brand and visiting your site, your target visitors should experience optimum usability. Be it mobile optimized responsiveness, ease of information search, or quick site load or presence of feature-rich elements. If the user is able to use the site effectively then you would have a winner.

  1. Adopt best practices

Aspects such as CTA buttons, navigation panel, and push notifications play the vital role in engaging your buyers. While creating the website, keep these best practices in mind and be relevant to your target market.

  1. Minimal is in

Cluttered elements packed on the screen is a definite no-no in today’s times of ‘mobile-first’. Taking a cue from Google, designers are increasingly leaning towards minimalistic design concepts that factor in aspects like use of negative space and big fonts to engage successfully with site visitors.

  1. Clarity is important

If images, graphics, and illustrations feature on your site then make that they are clear and sharp. While images do aid in brand recall and better interaction, these metrics can be accomplished only when these images are sharp and clear.

Final thoughts

With these ideas in mind and in-depth information of the key elements, it will become easier to create stunning websites. Implement these pointers and give a boost to your brand’s engagement and conversion goals.


7 Secrets To Going Viral On Social Media

While you struggle with finding the best and most efficient ways of tapping the right audience, you can’t ignore social media today. Social Media has the capability to make your content go viral and you can’t ignore it for sure! It is the new-age mode communication where people are more in touch with each other than the real world.

Going Viral On Social Media

Statistics says that in the countries like the USA, every third person is on social media. Worldwide, around 3 Billion people use the social media network, and the number is growing rapidly.

No wonder, marketing managers get allured with the immense potential it carries. Amongst several ways of exploring the power of it, creating a viral marketing campaign is effective and easy.

Viral marketing is a great tool because the impact is exponential.  Do you want to reap the benefits of it? Here are seven secrets that are being practiced by the world’s best brands.

1. Know the audience first

You have to hit point-blank. Don’t expect results by firing indiscriminately while going viral on the social media. The content made viral by you can be effective only when it goes to people who are looking for something similar.

Information about social media behavior, preferences of content, psycho-graphic and demographic mapping creates a logical representation of the target customers. Marketing geeks call it the ‘persona’. When a persona is created by knowing the preferences of the real, potential customers; it becomes more authentic and reliable.

Creating content that matches the likings and preferences of these customers will make a difference.

2. Pick the right social media platform

When you use social media for business promotion, choose the right one. The content you create has to be in tune with it. Twitter, Facebook, Instagram or LinkedIn; all are superb. It depends on your preference, which one to choose.

The nature and temperament are different in case of each platform, and so is the reach. Content that does wonders on Facebook may not be as effective in LinkedIn or vice versa.

3. Content that creates high engagement is the prerequisite

To make effective use of the content on social media, it must keep the readers engaged.  The more engaging it is, the better it is.

Experts say that there are two reasons to make the content interesting. Firstly, it uplifts the ranking. Secondly, it gets re-shared pretty fast. Both aspects are beneficial for your brand, service or product.

4. Don’t forget the visibility aspect

Whether you are a big company or small, going viral on social media platforms will always be rewarding. The only thing is, you need to follow a different approach.

For a small organization, it could be a daunting task to create viral content. Make use of paid ads in this case. It will bring a good thrust to the visibility of your campaign.

While using paid ads, it is important to note that ads must target to influential customers. When they will re-share it, the spread will be enormous.

This is the secret of attaining visibility at lower costs.

5. Make a social media influencer your partner

Yes, it is a good idea! Hire a social media influencer as your partner. You will be amazed to know the effect. The majority of people who make use of a good influencer reap huge benefits.

Since they have a huge following, influencers can act as a strong medium to make your content go viral.

6. Call to action, the success mantra for viral marketing

What is the objective of making all these efforts? You need results. Therefore, media campaigns must guide the readers about what they need to do if they are interested in the brand, service or product?

Only re-sharing the content doesn’t bring any benefit unless it has specific action statement.

7. Grab the attention of media

You launch a campaign on the social media platforms and you may even sponsor it for more traffic. However, it gets a huge boost when the same gets noticed by media. Media news can have a multiplying effect.

Grabbing the attention of media is the key to make your campaign super successful.

In brief, these seven points make your efforts fruitful, and you reap good benefits by going viral on the social media. However, it is furthermore important to develop content that talks to the audience in a unique manner.

Use media analytics tools to measure the effectiveness and performance of the campaign. Tweak and twist your strategy as and when required!