“Man is a social animal.” It has been a famous fact for centuries now but the quote was taken to another level in this century with the rise of the World Wide Web and social media platforms. Parallel to the growth of social media rose content writing. Though nearly everyone is acquainted with the words “content writing” many understand only a part of the vast field. In the simplest words, content writing is the technique of writing used for websites, pages and blogs to attract targeted readers by writing subject specific topics. The science seems easy, the art here doable and the technique looks simple but the skill-set is in fact not as easy as it looks on the surface.
Content writing is intricately interwined with the art of marketing. It is marketing on a digital platform in a way that the blogs are focused on the product at hand. The content included is not just to initiate unilateral speech or monologue but to create a platform for indulges, dialogues, and interests. Writing, whether for a novel, or for a newspaper or for a website, at the end of the day is a skill and not everyone is gifted. Additionally, there are quite a few pointers that are missed by amateurs, and sometimes even professionals, while writing digital marketing content. But a few rules and quick tips on the side never hurt anybody.
Here are a few tips to help you master the art of content writing:
Make it conversational.
Content writing is conversational. Unlike most writing platforms content writing is not just supposed to voice out ideas but demands equal involvement and intrigue from the readers. A good content writer will ensure that the writing is not a 10 mins monotonous rant on a particular topic. Even while marketing out an idea the writing should initiate a silent conversation with the readers not just selling out the digital content but also inviting their requirements. If anything this will make sure your comment section is never empty.
Make it vibrant.
Here vibrant doesn’t denote a colorful webpage. That’s the web designer’s job. Content writing is targeted towards a particular wing of readers but this does not mean that impressing the focused crowd would require the same style of writing. A content writer is required to be able to write on various platforms and topics with a different objective for all the write-ups. The best way to catch up on different styles of writing and the trendy lingo attached with the piece is to read up on a variety of blogs focused on various types of digital marketing.
Do your research.
Gone are the days when a blank page was good enough to start. If you’re a good writer ideas will pour right out, but if you want to become a great content writer a preliminary research as easy as a google search is important for a good write-up. It will be very difficult to master content writing without a fundamental knowledge of the content itself. This said it is additionally beneficial to even read out of topic sometimes to avoid monotonous turns on the content and build up on your topic from there.
Focus and attention on the object.
It is true that reading up different blogs on or off topic help immensely with ideas but it is essential that this shouldn’t distract your write-up. A content writer should not steam out and lose the objective of the write-up. Writing anywhere, on any platform whether an essay, para or even a simple line has an aim and the most important thing to remember is that your writing needs to consistently keep together this aim. The end reward is that this keeps the attention of the reader intact and they’ll be able to better resonate with your digital content.
This goes without saying- Make your content original. There is a high chance that similar products, pages and services have already been digit- marketed by various other websites and content writers. And there is a high chance that the reader has probably already read up the same things. The only thing that will make the reader interested at this point is uniqueness. Each content writer has a unique voice and instead of repeating the same research you read, try to make your content original from the very first line.
Use the diversity in social media.
Social media is not just limited to written communication. There are platforms such as youtube, Instagram, vine, tumblr etc. which act as an endless resource and aid while getting ideas. A content writer doesn’t just have to be a talented writer but also a smart idea picker. Ideas surround you everywhere and you have to know how to incorporate the same to master content writing.
Search Engine Optimize
Search engine optimization is one of the life-savior techniques for content writers and digital marketers all over the web. At the same time it is also one of the biggest challenges that content writers face. The catch is to strike enough balance between the write-ups to be optimized enough to show up as a related search and for them to be non-repetitive and redundant. To master content writing it is essential that the writer has enough content to appeal to the average reader and enough skill to match up the search algorithms online.
Make your presence felt.
The purpose of this trick is not just to master content writing but to master product marketing. At the end of the day whether you’re in sales or advertising or social media management the art of content writing goes a long way in making your presence heavy on the web. Build your style of writing and mix it up with the ideas you get every day. Readers are getting aware by the minute and so are digital marketers. They are on a look out for new content writers who learn on the go and adapt with each write-up.