How To Master Content Writing

“Man is a social animal.” It has been a famous fact for centuries now but the quote was taken to another level in this century with the rise of the World Wide Web and social media platforms. Parallel to the growth of social media rose content writing. Though nearly everyone is acquainted with the words “content writing” many understand only a part of the vast field. In the simplest words, content writing is the technique of writing used for websites, pages and blogs to attract targeted readers by writing subject specific topics. The science seems easy, the art here doable and the technique looks simple but the skill-set is in fact not as easy as it looks on the surface.

Content writing is intricately interwined with the art of marketing. It is marketing on a digital platform in a way that the blogs are focused on the product at hand. The content included is not just to initiate unilateral speech or monologue but to create a platform for indulges, dialogues, and interests. Writing, whether for a novel, or for a newspaper or for a website, at the end of the day is a skill and not everyone is gifted. Additionally, there are quite a few pointers that are missed by amateurs, and sometimes even professionals, while writing digital marketing content. But a few rules and quick tips on the side never hurt anybody.

master content writing

Here are a few tips to help you master the art of content writing:

Make it conversational.

Content writing is conversational. Unlike most writing platforms content writing is not just supposed to voice out ideas but demands equal involvement and intrigue from the readers. A good content writer will ensure that the writing is not a 10 mins monotonous rant on a particular topic. Even while marketing out an idea the writing should initiate a silent conversation with the readers not just selling out the digital content but also inviting their requirements. If anything this will make sure your comment section is never empty.

Make it vibrant.

Here vibrant doesn’t denote a colorful webpage. That’s the web designer’s job. Content writing is targeted towards a particular wing of readers but this does not mean that impressing the focused crowd would require the same style of writing. A content writer is required to be able to write on various platforms and topics with a different objective for all the write-ups. The best way to catch up on different styles of writing and the trendy lingo attached with the piece is to read up on a variety of blogs focused on various types of digital marketing.

Do your research.

Gone are the days when a blank page was good enough to start. If you’re a good writer ideas will pour right out, but if you want to become a great content writer a preliminary research as easy as a google search is important for a good write-up. It will be very difficult to master content writing without a fundamental knowledge of the content itself. This said it is additionally beneficial to even read out of topic sometimes to avoid monotonous turns on the content and build up on your topic from there.

Focus and attention on the object.

It is true that reading up different blogs on or off topic help immensely with ideas but it is essential that this shouldn’t distract your write-up. A content writer should not steam out and lose the objective of the write-up. Writing anywhere, on any platform whether an essay, para or even a simple line has an aim and the most important thing to remember is that your writing needs to consistently keep together this aim. The end reward is that this keeps the attention of the reader intact and they’ll be able to better resonate with your digital content.

Originality

This goes without saying- Make your content original. There is a high chance that similar products, pages and services have already been digit- marketed by various other websites and content writers. And there is a high chance that the reader has probably already read up the same things. The only thing that will make the reader interested at this point is uniqueness. Each content writer has a unique voice and instead of repeating the same research you read, try to make your content original from the very first line.

Use the diversity in social media.

Social media is not just limited to written communication. There are platforms such as youtube, Instagram, vine, tumblr etc. which act as an endless resource and aid while getting ideas. A content writer doesn’t just have to be a talented writer but also a smart idea picker. Ideas surround you everywhere and you have to know how to incorporate the same to master content writing.

Search Engine Optimize

Search engine optimization is one of the life-savior techniques for content writers and digital marketers all over the web. At the same time it is also one of the biggest challenges that content writers face. The catch is to strike enough balance between the write-ups to be optimized enough to show up as a related search and for them to be non-repetitive and redundant. To master content writing it is essential that the writer has enough content to appeal to the average reader and enough skill to match up the search algorithms online.

Make your presence felt.

The purpose of this trick is not just to master content writing but to master product marketing. At the end of the day whether you’re in sales or advertising or social media management the art of content writing goes a long way in making your presence heavy on the web. Build your style of writing and mix it up with the ideas you get every day. Readers are getting aware by the minute and so are digital marketers. They are on a look out for new content writers who learn on the go and adapt with each write-up.

5 Latest SEO Trends to Watch Out For in 2018

SEO is much more than finding appropriate keywords and building backlinks. SEO is quickly evolving. The trends in this online marketing arena will keep on changing each passing day. Here are 5 of the most important trends to look out for in 2018.

SEO trends

#1 Sharp Increase in Voice Search

According to latest data, 1 in 5 searches by users are voice queries. Google has already launched some latest voice-activated hardware such as its flagship phone Pixel 2 and a line of home speakers that are driven by Google Assistant. Not to forget how addictive the voice search becomes once you start it. The accuracy of the voice assistants have increased as well so that more people are benefited by the results.

Therefore, it is important that you optimize your strategy according to voice search like using long tail keywords and writing in the everyday language.

#2 Personalized Customisation Will Change the Ranking Factors

Google has been always working towards improving the results for users to match their own personalized needs. They have been relying on the user’s personal search history, browser cookies and much more customized SERPs for individuals. With the transition from written search to voice search, the increased convenience for any query – the personalization factor will soon become a huge hit for SEO. This trend can make it a little difficult for a company to rank.

#3 Hyperlocal Results Will Rise

With increase use of mobile phone and a rise in the relevance of VR and AR, more and more companies are looking out for local SEO by putting local keywords and optimizing content for a niche audience. There will be a massive increase in targeting local customers which are closer in proximity and almost down to a block’s radius.   

#4 Tremendous Shift to Mobile

Right now, Google evaluates the relevance of a website for the user based on how it performs on the Desktop. But with mobile searches being responsible for 60% of the total searches, it is more than likely that this trend will shift. As for businesses, it is crucial that you work on how to make your website more mobile friendly and accelerate mobile pages.

#5 Featured Snippets

Google introduced featured snippets a while back and their growth has been tremendous ever since. Not only 30% of all the search engine queries are returned to the user in the form of featured snippets on Google but these snippets are also stealing 10% of the traffic from the top ranking pages. So, it is important that you structure and format your content so that it is not only Google optimised but snippet optimized too.

Even though SEO will work on the old trends such as putting user value first, inserting keywords in the first paragraph etc., these new trends will sure up your SEO game.

7 Key Aspects Of Website Design

Irrespective of the professional sector you are operating in, your website plays the most important role. A smart, informative, and stunning website happens to be a strong representation of your brand. Since about 90% of consumers explore the web while finalizing purchase decisions, it becomes imperative to capture their attention.

Your website will create the first impression of your brand thus helping prospects relate to your services and products. Quite naturally, website design and appearance of your site play the pivotal part in engaging online buyers. The following stats will present a crystal clear picture of the entire issue.

website deisign

Statistics about website design

If you catch a glimpse of the current market stats, it will reveal some of the most crucial facts about website design. When it comes to developing first impressions about a brand, 94% of them happens to be design-related. Although content is the king, it loses value when embedded in unimpressive design.

A whopping 75% of consumers consider a company’s site design to be a decisive factor in purchase decisions. That explains the entire situation. You have to build a unique, highly functional, easily navigable, and captivating site, as that will generate huge leads.

Identifying the key aspects

Planning to build a website for your brand? Make sure you are aware of these key elements that can help with your online sales objectives and deliver amazing user experience to site visitors.

  1. Colors

Attractive visuals in line with the overall corporate theme leave indelible impressions on an individual’s mind. It is crucial to choose warm and attractive colors that captivate your visitors’ attention. That will help them build an acquaintance with your online brand.

  1. Establish credibility

You have to emerge as a credible company and build reputation in the professional arena. Include testimonials, FAQs, and warranties that prove your credibility. Your website design will surely have a deep impact on your target audience.

  1. Choose fonts carefully

While choosing the fonts, make sure you consider the crucial factors, as it is one of the most important design elements. The font chosen by you should be clear, comprehensive, and easy-to-read.

  1. User-friendly designs

While engaging with your brand and visiting your site, your target visitors should experience optimum usability. Be it mobile optimized responsiveness, ease of information search, or quick site load or presence of feature-rich elements. If the user is able to use the site effectively then you would have a winner.

  1. Adopt best practices

Aspects such as CTA buttons, navigation panel, and push notifications play the vital role in engaging your buyers. While creating the website, keep these best practices in mind and be relevant to your target market.

  1. Minimal is in

Cluttered elements packed on the screen is a definite no-no in today’s times of ‘mobile-first’. Taking a cue from Google, designers are increasingly leaning towards minimalistic design concepts that factor in aspects like use of negative space and big fonts to engage successfully with site visitors.

  1. Clarity is important

If images, graphics, and illustrations feature on your site then make that they are clear and sharp. While images do aid in brand recall and better interaction, these metrics can be accomplished only when these images are sharp and clear.

Final thoughts

With these ideas in mind and in-depth information of the key elements, it will become easier to create stunning websites. Implement these pointers and give a boost to your brand’s engagement and conversion goals.