SEO is much more than finding appropriate keywords and building backlinks. SEO is quickly evolving. The trends in this online marketing arena will keep on changing each passing day. Here are 5 of the most important trends to look out for in 2018.
#1 Sharp Increase in Voice Search
According to latest data, 1 in 5 searches by users are voice queries. Google has already launched some latest voice-activated hardware such as its flagship phone Pixel 2 and a line of home speakers that are driven by Google Assistant. Not to forget how addictive the voice search becomes once you start it. The accuracy of the voice assistants have increased as well so that more people are benefited by the results.
Therefore, it is important that you optimize your strategy according to voice search like using long tail keywords and writing in the everyday language.
#2 Personalized Customisation Will Change the Ranking Factors
Google has been always working towards improving the results for users to match their own personalized needs. They have been relying on the user’s personal search history, browser cookies and much more customized SERPs for individuals. With the transition from written search to voice search, the increased convenience for any query – the personalization factor will soon become a huge hit for SEO. This trend can make it a little difficult for a company to rank.
#3 Hyperlocal Results Will Rise
With increase use of mobile phone and a rise in the relevance of VR and AR, more and more companies are looking out for local SEO by putting local keywords and optimizing content for a niche audience. There will be a massive increase in targeting local customers which are closer in proximity and almost down to a block’s radius.
#4 Tremendous Shift to Mobile
Right now, Google evaluates the relevance of a website for the user based on how it performs on the Desktop. But with mobile searches being responsible for 60% of the total searches, it is more than likely that this trend will shift. As for businesses, it is crucial that you work on how to make your website more mobile friendly and accelerate mobile pages.
#5 Featured Snippets
Google introduced featured snippets a while back and their growth has been tremendous ever since. Not only 30% of all the search engine queries are returned to the user in the form of featured snippets on Google but these snippets are also stealing 10% of the traffic from the top ranking pages. So, it is important that you structure and format your content so that it is not only Google optimised but snippet optimized too.
Even though SEO will work on the old trends such as putting user value first, inserting keywords in the first paragraph etc., these new trends will sure up your SEO game.