Category Archives: Marketing Strategies

Maintaining the Heart of your Digital Marketing Web

Marketing platforms are morphing and widening at a stupendous speed. Not so long ago, the only media platforms were newspapers and radio but now communications and transmission platforms have multiplied and new pathways of marketing have evolved, the most evident and recent ones being digital marketing and social media marketing. Albeit the existence of such wide platforms one thing remains a basic need- your brand’s personal blog and almost all businesses keep one to get in touch with new and old clients alike.

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But with the presence of so many digital marketing platforms of sharing and connecting with your clients out there, a lot of business houses often unintentionally end up ignoring their blogs and homepages and this seems like a fair mistake and as it goes with marketing- A tiny mistake could cost you a considerable number. This number could be anything, the number of likes, comments, visitors, or clients but they all lead to a loss of invested money. So while staying up to date with new ways to market your brand gives you an advantageous edge, ignoring your website could be counterproductive and is a grave mistake that might bring your efforts back to a big zero.

Keep Updating:

As an entrepreneur you already have a lot of departments to deal with and this keeps your mental processes in a constant state of stir. Now with this it is easy to forget temporarily about certain marketing platforms but your website is the heart of your business’s marketing web and it needs frequent updating. While the outline of the website requires only periodic overhauling, blogs need constant revision.

Keep The Content In Mind:

A focused approach is always better than the half-hearted, haphazard one. This said; keep your blogs search engine optimized and content centric. Your business may provide a variety of services and may provide various kinds of clients but each topic that you put up a blog on must be content centric to lead not just the existing clients but also new potential clients to your business website.

Stay Active

Maintaining a blog is a lot about staying active. And this does not end once you have updated your blogs or revamped your site. Digital marketing is about reconnecting with you clients and establishing a method of communication with new ones and hence a huge part of maintaining your blogs is replying or commenting back on the comments and queries you get on your site. Very few businesses tend to remember this aspect and provision given under your write-up but it remains a great way to score more cookie points with your clients easily.

Linking is a Digital Marketing Tactic

Attaching significant links on your own blog or adding inbound links redirecting to your website is a good way to ensure more traffic inflow and increase the number of visitors to your website. Referencing has always been a great method to hit a chord with the reader or even just to make the article more explanatory and similarly, referencing services and products through links in your blogs is a great way to enrich your content.

 

 

How to improve conversions on an ecommerce site?

The present trend in ecommerce sites is to relentlessly improve the conversions rates of customers flowing in on the site. While the conventional methods are still being followed by most, a newfound realization lies in a product page and site re-designing.
All trades have a different currency or standard of measurement of success. For ecommerce sites this is decided by their conversion rates. While higher conversion rates are a definite proof of competitive edge over fierce rivals, a low conversion rate is nothing but an opportunity to improve by increasing the present customer base. Re-vamping your product pages with creative inspiration and improving the usability of the site is the matchless strategy that’ll work for you.

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The most effective way to keep customers on your website is by making their time spent on your site worth. This includes an innovative rethinking of the experience a consumer goes through, right from opening the site to the successful click for transaction.

Power of pictures.

The importance of pictorial representation cannot be overstressed. But in this case the pictures are not randomly used to give a brief idea of the product. 46% of marketers say photography is critical to their current marketing and storytelling strategies. An unconventional way of putting forth this representation is increasing the number of customer generated pictures. A wide range of product description originating not just from customer reviews but also customer provided pictures are an effective way of building confidence in website visitors and increasing conversion rates.

Get them at the entry:

Make the first impression on the customer matter. There is a high chance that the visitor on your site has already come across a similar product on other sites and this may actually become an excellent point of recovery. Assess the striking features of a product and put them on show as soon as the product is sought. Product title is your chance to put the first hand relevant information across.

Filter Design helps ecommerce

Only 23% of Chief Marketing Officers feel they are producing the right information for the right audience, and delivering it at the right time and correct format. This establishes the worrisome next step while re-designing your product pages- Planning the page to increase the accessibility of possible products the user is looking for. The aim is to reduce the efforts and time taken by the possible consumer while browsing product pages.

Product description is valuable.

Almost all ecommerce businesses know this but fail to put it in practice. The idea is product description is valuable and hence only valuable and relevant information has to be put up. The consumer generally has the basic information but the concise specifications provided in the description under the product title make an obvious difference as compared to ill-formatted descriptions consisting of superfluous and unnecessary facts.

Looking for a great design? Contact us here

Digital Marketing Company in Pune

Spree Marketing is a team of dedicated professionals who convert great ideas into brilliant successes. We are a Digital Marketing Company in Pune catering to needs of small and big clients, startups and large enterprises, all under one roof. With a focus on brands, strategy and business objectives, we reap maximum benefits in the virtual world.

digital marketing company in pune

Founded by enthusiastic IT professionals in 2014, Spree Marketing conquered new heights by enhancing skills and abilities. From a Google Adwords Management company, we extended scope to areas such as Web Designing, SEO and Social Media.

With an excellent grip over the subject and the ability to strengthen bonds with clients, we are one of the most-sought internet marketing companies today.

A Creativity-Inspired Digital Marketing Company in Pune

The phenomenal increase in web users has made it incredibly important to create an impressive online brand image. People don’t stay at your website if they find it dull and boring. Our internet marketing strategies engage the user to build excitement and trust.

Our strategy is simple: Understand your objectives and customize solutions. Our hunger for achievement eliminates roadblocks, the efforts bear fruit & your business graph reaches its heights.

A number of digital marketing companies in Pune spend extravagantly on sponsored advertising. We are one of Pune’s Digital Marketing Companies who design our adwords campaigns in a manner to ensure efficiency – unwanted wastage is removed and your expenditure is kept low and benefits are high.

Digital Marketing Services On Offer

  • Website Design: Great design makes it possible to tell about you in an interactive and engaging manner when users visit your web page. We assure great web designs to our clients both functionality wise and form wise. We craft a framework before jumping directly to the design. As a leading Digital marketing company in Pune, we strive hard to showcase you brilliantly.
  • Search Engine Optimization: Websites need traffic to fulfill objectives. Assign the task of managing SEO to us and realize the difference. We ensure your website has answers searchers deserve, bringing you the most credible organic traffic.
  • Mobile & App Marketing: As the market gets loaded with mobile devices, it is critical to showcase your service through effective mobile apps.  Spree leaves no stone unturned to build an understanding of your mobile app in the perspective of users.
  • Creative Content Writing: In spite of so many changes in the Digital Marketing world, content is still the undisputed leader. Meaningful and engaging content is instrumental in attracting customers. At Spree Marketing, we have profound writers to amaze you with their creative content.
  • Social Media Marketing: When you have an engaging presence in social media, there is a high probability that you get excellent visibility. Social media is a  great Internet marketing Strategy to interact with people & potential customers and promote your brand image. To make your social media profile interesting, we  develop graphic design that gets your posts liked and shared
  • Advertising Platforms: Internet Advertising is a multifaceted niche today that ensures a widespread reach of your service or brand. You touch the specific target audience using the right medium, at the right time. We bring the key benefit of internet marketing by using perfect market segmentation and targeting methods. Targeting for Digital marketing campaigns categorizes  audience based on demographics (age,  gender, location), contextual (finding the right place for the right ad), and behavioral patterns.
  • Email Marketing: Email remains one of the most powerful tools to communicate with your clients and prospective buyers. Our email marketing strategies include designing capture pages and attractive landings.  Following-up with newsletters to organized lists generates more conversions.  By organizing lists of contacts and developing engaging landing pages, we generate the most conversion optimized email marketing campaigns.
  • Online Reputation Management: Online Reputation Management (ORM) is the act of monitoring, addressing or mitigating search engine result pages or mentions in online media and Web content. It is of great importance to companies to monitor how someone or something is perceived based on an internet search. As the amount of user-generated content on the internet grows, it began to affect internet search results more meaningfully, and the desire to change those results naturally followed. Neutralizing negativity, we track web results and manage social media to amplify positive conversations about your brand.
  • Digital Marketing Strategy: Investments made on marketing activities need to be aligned to organizational goals. An effective internet marekting strategy means you experience a phenomenal and unprecedented change in the way customers do business with you. We derive an efficient and to-the-point blueprint that stands you distinctly apart in the competitive scenario.
  • Branding & Design: Do branding and design just represent your product or service? No, it is the expression of the intent and vision of your company. Hence, you need an expert consultant like us who has the expertise in bringing out the intent in a promising and pure form. Whether we design logo or brochures, Infographics or print & advertising; our aim is to highlight the core values of your company. We maintain consistency across media so that the designs articulate the business goals effectively.

We are different from others

Being a profound Digital marketing company in Pune we are determined to perpetually enhance service quality. Our team of enthusiastic professionals blend creative inspiration with metrics driven marketing to churn out perfect digital marketing services to clients.

We create websites that are dynamic, engaging and user-friendly. An intelligent social media strategy keeps you distinctly visible in the virtual world. Lead generation that delivers conversions is our forte.

Our Clients

We are proud to render our services to the whole spectrum of clients who believe in our quality and reliability. We consider our clients as business partners. Hence, we are answerable and responsible for every move. Our honest approach and purity of intention attract big names across domains. Our esteemed clients are from the core IT Services, IT Outsourcing Companies, Media world, Real Estate, Ecommerce, and hospitality business.

We are equally focused on small, medium and large clients. Measurability of results and a strong mix of knowledge and practicality bring significant results. We bring a holistic, comprehensive Internet Marketing package and not discrete, standalone attempts.

Get in Touch with Spree – Digital Marketing Company in Pune

Give us a call when you need an expert internet marketing service provider. You will be overwhelmed by our approach and attitude.  Buzz us now or drop an email!

Our Corporate Address:
Spree Marketing
9 Vrundali Apartments, 4th Floor
851/2 Bhandarkar Road
Near Yes Bank
Pune 411004

Web Address: www.spree.marketing
Mail us @: info@spree.marketing
Buzz: 8976996636
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contact spree digital marketing company in pune