What is On-Page SEO?
On-Page SEO is a mechanism of optimizing individual web pages in such a way that they rank high in Search Engine Ranking.
Why are higher search engine ranks important?
Higher search engine ranks earn more relevant traffic to the website, and you get more business viability.
How is On-Page SEO done?
Here, we are sharing 9 incredible On-Page SEO Optimization factors that can change the fate of your website.
Remember, there has been a lot of evolution in On-Page SEO practices so far. Hence, you have to be updated about what is relevant and what is not!
New technology means new buzzwords! Being a successful SEO specialist, you need to be informed about what is happening around you in the SEO domain.
Make the best use of SEO-friendly Permalink URLs
Permalink or Permanent Link is a URL that makes it unique and searchable to all those who are online. URL nomenclatures give a signal to search engines as to what the content on the page is about
You can manually name your html and other web files. Or, if you use platforms such as WordPress, it automatically creates SEO-friendly permalinks. And, you also have the liberty of changing the default structure.
Tips and Tricks to make the permalink highly effective:
- Keep the permalink simple and short.
- Ensure your main keyword is present in the permalink
- Don’t make too long permalinks or use too many nested sub directories
- Keep it relevant and meaningful.
SEO-friendly Permalinks bring great benefits to the SEO and helps you in achieving your SEO targets. Use a plugin like Yoast to improve SEO in WordPress.
Always begin the title with the keyword
When the title tag includes keywords that users are looking for, the search engine will highlight the keywords in the title tag in search results. Yes, it is an effective trick to improve the click-through rate of your website.
Only those keywords or phrases should be included that are relevant to the content and important for the specific page. You can get it by conducting a thorough keyword research.
Put the main keyword at the beginning of the title tag. Put the secondary keyword at the end. Separate important phrases and keywords using pile separator.
Do not include any punctuation such as underscore, comma, dash, etc. (barring keywords that are normally written with that respective punctuation).
The effectiveness of On-page SEO strategy depends on several parameters and keyword is the most critical. Optimum use of keywords in the title tag elevates your SEO ranking.
Leverage Multimedia as much as you can
Multimedia creates a bond between the user and content. Use videos, images, and audio files and create an overwhelming effect. Engage your audience by making optimal use of multimedia.
Research proves that viewer engagement increases manifold when there are slideshows, video clips, and interactive audio. On the other hand, looking at seemingly endless text matter erodes interest. It is very likely that viewers will click the “Close” button!
By including interesting multimedia files, you ensure that viewers stay longer on the site and the attention span increases significantly. In the era of fast internet, we have a very little attention span. Hence, anything that forces the users to remain hooked to the content is always welcome.
Also, search engine crawlers take notice of multimedia files, and it results in an increase in website ranking.
Latest SEO analyses in 2017, show the use of multimedia is a winning strategy. With the easy availability of high-speed Internet, multimedia no longer remains an inhibiting factor for the loading time of your website.
Outbound links, the time-tested tool
Outbound links are links that point to other domains from your website. Search engines understand about your niche by following outgoing links. More than that, these links play a vital role in establishing quality and trust of your website which is a pivotal aspect of SEO strategy.
Studies establish the fact that there is a positive correlation between search ranking and outgoing links. Of course, external links need to be supplemented with excellent content on the website.
Outbound links increase your popularity and heighten relevance. They boost the value of your website and enhance reputation. Moreover, outbound links encourage back linking as well. This is the reason; SEO experts emphasize a lot on creating meaningful and relevant outbound linking.
Keywords first (in the first 100 words)
While the content of the website should be relevant to the keyword(s) you are targeting, it’s also important to get to the point straightaway.
Do you think that every placement of a keyword is equal? The fact is certain places are more important in the content than others, as far as On-page SEO is concerned.
Hence, you need to be skeptical about not only the selection of keywords but their placement as well. Titles, descriptions, images and multimedia, URL, headings and the first 100 words are important locations to place relevant keywords.
Since search engines give more importance to the first 100 words of the content, it will be a good strategy to place keywords there.
Using a keyword density analyzer tool is a good tactic to visualize the keyword distribution would be a good idea.
Wrap your keyword in the page headline
Well, headings always make the content readable because they act as visual cues and convey the crux of the content almost instantly. Many readers use it as the deciding factor whether to read the content or not. Sometimes, readers just skim the content. They will read it more attentively if the heading or sub-heading evokes enough interest.
Not only readers or viewers but search engines also pay attention to the headline. Nicely written headings with proper wrapping of title enhance search engine optimization.
The page Headline is different from the <title> tag of HTML. The <title> tag doesn’t appear on the webpage.
Similar to the headline in a printed format, headings on web pages, increase your attention span. Google also takes into consideration the time spent on a webpage for determining the SEO ranking, hence it is not wise to overlook it.
Breaking up content with shorter paragraphs and subheadings is also a good idea.
Longer content is better
It has been a frequently asked question in the SEO world. Does long content affect SEO ranking positively or is it just a ruthless waste of time and money?
Our experience has revealed that there is an amazing co-relation between the content length and SEO effectiveness. There are several explanations for it. Some feel that longer content earns more links and hence, there is an enhancement in SEO ranking. Others feel that since long content has better On-page SEO optimized, it brings obvious benefit.
Long content certainly appears to rank higher, even while addressing all other SEO aspects. Search Engines generally tend to trust longer, relevant and original content more than short snippets. It also has a positive impact on secondary effects of optimization, e.g. longer time spent on the website by users.
Reduce ‘bounce rate’
Google Analytics throws light on this important aspect. There are so many visitors who come to your website (either on the home page or internal page) and leave soon after.
The phenomenon is called Bounce Rate, and it is pretty high in some cases (in the range of 80 to 90 percent).
It boils down to imply that your website is not able to retain visitors. Put something there that captures attention or makes a visitor move on to a second page.
A high bounce rate means visitors do not find what they want from the website, or they do not find anything else interesting there. It is needless to say that there is hardly any probability that the visitor will ever land up to the page again.
How to drive a breakthrough in alluring the visitor so that he will come back again is also a critical factor.
The less the bounce rate, more effective is the website.
LSI keywords, use them amply
It is no longer a secret that well-researched LSI keywords can improve On-page SEO ranking considerably. Yes, it makes sense because people search for the same keyword in different ways.
If your page includes all other relevant and related indexing by using Latent Semantic Indexing (LSI), obviously it is more visible than others. LSI is a system that works on the user pattern search and behavior. It talks about how one keyword search is linked to another.
LSI has multiple benefits. You improve the On-page SEO ranking, you reduce the bounce rate, and you make your site more authoritative. Your content appears differently in the crowd of content and you bring more subscribers to the website. It means nothing else but more business!
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