Irrespective of the professional sector you are operating in, your website plays the most important role. A smart, informative, and stunning website happens to be a strong representation of your brand. Since about 90% of consumers explore the web while finalizing purchase decisions, it becomes imperative to capture their attention.
Your website will create the first impression of your brand thus helping prospects relate to your services and products. Quite naturally, website design and appearance of your site play the pivotal part in engaging online buyers. The following stats will present a crystal clear picture of the entire issue.
Statistics about website design
If you catch a glimpse of the current market stats, it will reveal some of the most crucial facts about website design. When it comes to developing first impressions about a brand, 94% of them happens to be design-related. Although content is the king, it loses value when embedded in unimpressive design.
A whopping 75% of consumers consider a company’s site design to be a decisive factor in purchase decisions. That explains the entire situation. You have to build a unique, highly functional, easily navigable, and captivating site, as that will generate huge leads.
Identifying the key aspects
Planning to build a website for your brand? Make sure you are aware of these key elements that can help with your online sales objectives and deliver amazing user experience to site visitors.
Attractive visuals in line with the overall corporate theme leave indelible impressions on an individual’s mind. It is crucial to choose warm and attractive colors that captivate your visitors’ attention. That will help them build an acquaintance with your online brand.
- Establish credibility
You have to emerge as a credible company and build reputation in the professional arena. Include testimonials, FAQs, and warranties that prove your credibility. Your website design will surely have a deep impact on your target audience.
- Choose fonts carefully
While choosing the fonts, make sure you consider the crucial factors, as it is one of the most important design elements. The font chosen by you should be clear, comprehensive, and easy-to-read.
- User-friendly designs
While engaging with your brand and visiting your site, your target visitors should experience optimum usability. Be it mobile optimized responsiveness, ease of information search, or quick site load or presence of feature-rich elements. If the user is able to use the site effectively then you would have a winner.
- Adopt best practices
Aspects such as CTA buttons, navigation panel, and push notifications play the vital role in engaging your buyers. While creating the website, keep these best practices in mind and be relevant to your target market.
- Minimal is in
Cluttered elements packed on the screen is a definite no-no in today’s times of ‘mobile-first’. Taking a cue from Google, designers are increasingly leaning towards minimalistic design concepts that factor in aspects like use of negative space and big fonts to engage successfully with site visitors.
- Clarity is important
If images, graphics, and illustrations feature on your site then make that they are clear and sharp. While images do aid in brand recall and better interaction, these metrics can be accomplished only when these images are sharp and clear.
With these ideas in mind and in-depth information of the key elements, it will become easier to create stunning websites. Implement these pointers and give a boost to your brand’s engagement and conversion goals.