Today, learn how CTR [Click Through Rate] impacts your SEO

Have you ever observed that better CTR i.e. greater traffic to your website leads to better organic search results? In case you have run PPC Ads, you may have noticed this.

CTR Impacts SEO

Let’s check out the following scenarios on how CTR impacts SEO

Scenario 1>>

You may have written a nice article and published it on your blog. Now you need to find out where does it stand in the search results.

As an example let’s consider you searched for “content marketing services in Pune”. And, you found the relevant blog is  lagging behind on the 2nd page of search results.

Now tweet the link to your followers/ post on FB & Linkedin and search again the next day. And you will be surprised to see it in the top 3 results for content marketing services in Pune.

It’s likely many of your followers clicked the link and the increased CTR resulted in improved rankings!

Scenario 2>>

Have you searched for your own site’s keyword and clicked on it? If you do this regularly, you may find the organic ranking improves as well. You can also ask your friends to search and click.

Of course, this will be regarded as black hat so don’t rely on it forever. Try it just for this experiment.

Scenario 3>>

As mentioned earlier, the PPC ads you run increase the CTR and end up also have an impact on the SEO as well.

So, we see here, it’s not just On-page optimization and Off-page optimization, but CTR as well. also impacts your SEO

Why does CTR impact your SEO?

Understandably, when a user searches for a keyword and clicks your URL, Google determines that the particular webpage is relevant to that search.

When more such searches and clicks happen, your site is sure to be promoted in rankings by Google.

How can you take advantage of this to increase search rankings?

The Meta Title and Meta Description are immediately noticeable in search results so make sure they are most optimized.

  • Keep your title 50-65 characters
  • Keep your description 140-155 characters.
  • Ensure relevant content in the meta tags e.g. include the keywords
  • Use a title that will attract the reader’s attention.

Do you want to more tips on how you can safely increase your CTR and your rankings? Reach out to Spree Marketing today!